B2B Commerce Product DiscussionHistory & Roadmap

Anand SubbiahSenior Director, Product Management

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Statement under the Private Securities Litigation Reform Act of 1995Forward-Looking Statement

The Salesforce Formula for Commerce SuccessCommerce Cloud. #1 Digital Commerce Platform.

Trailhead Learning

7-16% GMV lift with Einstein

AI-Powered Commerce

Personalized experiences

Complete B2C, B2B & Order Management

Best of breed capabilities

Connected to The World’s #1 CRM

Integrated Marketing & Service experiences

Proven Customer Success Practice expertise, Learning, Global Success Management

35% increase in annual revenue growth

28% GMV lift combining Commerce & Marketing

50% increase in digital team productivity

B2C Commerce

B2B Commerce

Salesforce B2B Commerce

Rich Customer ExperienceExcellent online customer experience to satisfy the high expectations of today’s B2B purchasers

Connected to Customer DataBuilt on the #1 CRM platform for a seamless experience across marketing, sales, communities and service

Fast Time to MarketCloud native for the fastest implementations and updates of any enterprise commerce platform

Exceptional ecommerce experiences, built on the world’s #1 CRM

Complete B2B Commerce Solution

Integrated sales and service

Designed for large, B2B-sized orders

Rapid reordering & order tools

Advanced checkout and payment

Negotiated and contract pricing & entitlements

Ship to multiple locations

Seamless Customer Experiences Across Every Touchpoint

SALESFORCE PLATFORM

Third Party Systems

SalesGrow revenue across channels with CRM, CPQ and PRM

Einstein AnalyticsFull visibility into business,

inventory and forecast data

ServiceSelf-service tied to Call Center and Field Service reps

CommunityPower the digital customer experience

PlatformUse Lightning Flows to

transact multi-step orders

MarketingRun customer-centric journeys

to generate lead pipeline

Integration with MulesoftConnect back office systems like SAP and Oracle

Roadmap

Commerce Platform Commerce Management

Shield Field Encryption Support | Allow for key account/user related fields to be Shield Encrypted

Cart Pricing Controls | Optimized cart pricing to control pricing expiration and repricing

Redesigned Storefront | New Storefront theme, branding and styling to provide faster time to market

Storefront Loader | New tools to simplify loading and population of data on your store

SEO Enhancements | Enhanced site crawl-ability, deep linking and canonical URLs

Storefront Experience

B2B Commerce Spring ‘19 Themes

Personas & Scenarios

B2B Store Experience

Lauren BoyleStore Owner/Manager of Central Perk, chain of coffee shops

New theme and search experience

Theme: Commerce Management

Summer ‘19 (4.11)

Analytics & Tracking | Google Analytics tracking to capture buyer behaviors, allowing store managers to understand how buyers are navigating the site, and how they find and buy products. Tracking includes:

● Pages viewed● Top searches● Searches with no results● Products & categories viewed● Products added● Products ordered

Winter ‘20 (4.12)

User Roles | Provides new super user controls and allows them, as well as account managers to control users rights and functions, including:

● User creation, management and password reset● Spending limits● Buying authorization

Key Personas: Salesforce admin, Storefront manager

Theme: Platform & Intelligence

Summer ‘19 (4.11)

Coupon APIs | New APIs to support discounts, making discounting both headless and extensible to meet complex use cases

Winter ‘20 (4.12)

B2B Intelligence | Pilot Einstein intelligence to drive key product new product capabilities in the platform. These would be driven off of order history across the buyer, the buyer segment and order frequency. Key focus areas include:

● Product Recommendations ● Suggested/Smart Orders - products and quantities of products that

can be suggested to the buyer, allowing them to purchase quickly and easily

These offerings would be available for both buyers, as well as reps assisting buyers.

Key Personas: Sales rep, Buyer, Developer

Theme: Storefront Experience

Summer ‘19 (4.11)

B2B Commerce Landing Components | Lightning components designed to connect your community, self-service, support and service portals with commerce including:

● Recent Orders - Allows a buyer to view and reorder recently placed orders● Spotlight/Featured Products - Showcase products in both a headline and

tile based view● Commerce bar - add commerce functions for cart to your community● Categories - top product categories

Winter ‘20 (4.12)

Multi-Account Orders | New ordering experience to support quickly adding multiple products for multiple accounts at the same time, even if those accounts have different pricing and entitlements.

Cart Upload | Support for uploading carts into the system, allowing for repricing, validation

Key Personas: Buyer

Tax

PIM

Procurement

Search

Financial

Shipping

Others

B2B Commerce EcosystemLaunching Summer 2019 through the Salesforce AppExchange*

Ecosystem

Learn More About B2B Commerce

Campground Forrester TEIKeynoteJoin Commerce Cloud CEO Mike Micucci

and trailblazing companies Party City, Spalding, and Land O’ Lakes, to learn

how to unleash the full potential of Salesforce for Commerce.

Tuesday @ 3pm, Keynote Room 375

The total economic impact of Salesforce B2B Commerce.

Customers share results, ROI metrics, and implementation best

practices.