Welcome to Salesforce B2B Commerce

"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements about the company's financial and operating results, which may include expected GAAP and non-GAAP financial and other operating and non-operating results, including revenue, net income, diluted earningsper share, operating cash flow growth, operating margin improvement, expected revenue growth, expected current remaining performance obligation growth, expected tax rates, stock-based compensation expenses, amortization of purchased intangibles, shares outstanding, market growth, environmental, social and governance goals and expected capital allocation, including mergers and acquisitions, capital expenditures and other investments. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements it makes.

The risks and uncertainties referred to above include -- but are not limited to -- risks associated with the effect of general economic and market conditions; the impact of geopolitical events, natural disasters and actual or threatened public health emergencies, such as the ongoing Coronavirus pandemic; the impact of foreign currency exchange rate and interest rate fluctuations on our results; our business strategy and our plan to build our business, including our strategy to be the leading provider of enterprise cloud computing applications and platforms; the pace of change and innovation in enterprise cloud computing services; the seasonal nature of our sales cycles; the competitive nature of the market in which we participate; our international expansion strategy; the demands on our personnel and infrastructure resulting from significant growth in our customer base and operations, including as a result of acquisitions; our service performance and security, including the resources and costs required to avoid unanticipated downtime and prevent, detect and remediate potential security breaches; the expenses associated with our data centers and third-party infrastructure providers; additional data center capacity; real estate and office facilities space; our operating results and cash flows; new services and product features, including any efforts to expand our services beyond the CRM market; our strategy of acquiring or making investments in complementary businesses, joint ventures, services, technologies and intellectual property rights; the performance and fair value of our investments in complementary businesses through our strategic investment portfolio; our ability to realize the benefits from strategic partnerships, joint ventures and investments; the impact of future gains or losses from our strategic investment portfolio, including gains or losses from overall market conditions that may affect the publicly traded companies within our strategic investment portfolio; our ability to execute our business plans; our ability to successfully integrate acquired businesses and technologies; our ability to continue to grow unearned revenue and remaining performance obligation; our ability to protect our intellectual property rights; our ability to develop our brands; our reliance on third-party hardware, software and platform providers; our dependency on the development and maintenance of the infrastructure of the Internet; the effect of evolving domestic and foreign government regulations, including those related to the provision of services on the Internet, those related to accessing the Internet, and those addressing data privacy, cross-border data transfers and import and export controls; the valuation of our deferred tax assets and the release of related valuation allowances; the potential availability of additional tax assets in the future; the impact of new accounting pronouncements and tax laws; uncertainties affecting our ability to estimate our tax rate; uncertainties regarding our tax obligations in connection with potential jurisdictional transfers of intellectual property, including the tax rate, the timing of the transfer and the value of such transferred intellectual property; the impact of expensing stock options and other equity awards; the sufficiency of our capital resources; factors relatedto our outstanding debt, revolving credit facility and loan associated with 50 Fremont; compliance with our debt covenants and lease obligations; current and potential litigation involving us; and the impact of climate change.

Further information on these and other factors that could affect the company’s financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings it makes with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the InvestorInformation section of the company’s website at.

Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

Third party trademarks are the property of their owners.

Forward-Looking Statements

Thank

You

Agenda

01 IntroductionsMeet the team

02 Salesforce Customer Success How we partner with you

03Next Steps04

Getting StartedWhat you need to know

Q&A05

Success Team

Account Executive

Professional Services

Your B2B Commerce Team

Responsible for your relationship and success

with B2B Commerce

Salesforce Success 360 Your goals, delivered

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Sales

Service

Marketing

Commerce

Apps

Analytics

Integration

EmployeeExperience

Trailblazers& Reskilling

Industries

Partners

Success

We measure progress and results

We build your path to success

We align to your goals

Finding Your Success Plan

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Log into the help.salesforce.com to see if

you have the Standard or Premier Success Plan

Salesforce Success 360Achieve your goals with offerings tailored to your success

Premier SuccessPersonalized guidance to

boost adoption and productivity

Professional Services

Accelerate your path to value with the world’s leading

Salesforce experts

DO IT MYSELF DO IT WITH MEStandard Success

Learn Salesforce with on-demand resources

SHOW ME HOW

Get Started with On Demand Resources

Salesforce TrailheadThe fun (and free!) way to learn Salesforce

Trailhead is an online library of Salesforce learning content available for free. You don’t even have to be a Salesforce customer! The self-paced learning tools cover a variety of focus areas including:

• Product Overviews• Product Features• Commerce Basics• Storefront Experience• Roles, Permissions & Store Setup

Learn on Trailhead

Salesforce Trailblazer Customer CommunityConnect with Experts and Customers Like You

Ask questions, get answers, and share your experiences with Salesforce experts and other customers like you.

The Trailblazer Community includes:• Product Releases Notes• Ask the Community Forums• B2B Commerce page• B2B Commerce Documentation• Ability to Provide Product Feedback• Ability to Submit Support Requests

Join the Community

B2B Commerce Help Documentation and Release Notes

Learn about Salesforce B2B CommerceFind instructions on how to get started, how features work and how to implement them, and upgrade B2B Commerce.

Release NotesSee details about what is contained in each release for B2B Commerce

Documentation

Salesforce B2B Commerce Learning Map

Strategic, overview, help, and other useful content combined in one place to provide customers with what they need to know at each stage of your Salesforce B2B Commerce journey.

Go To B2B Learning Map

Boost your success with Expert Guidance

Success Plans Feature Comparison ChartStandard Premier

Self-Guided Resources

Trailhead, Help Portal, Community, Success Center ✓ ✓

SupportTechnical Online case submission

Response: 2 days, 12/5

Access 24/7/365Response: 1 hr business-stopping issues

Online case submission, chat, phone

Developer Custom Code Troubleshooting

Specialized Guidance

Trailhead Academy Courses 25% discount

Personalized Success Paths ✓

Expert Coaching for Onboarding & Implementation ✓

Expert Coaching for Adoption & Optimization ✓

Ask an Expert Office Hours ✓

InsightsBusiness Value Reviews ✓

Technical Health Reviews ✓

Proactive Services

24x7 Monitoring, Early Warnings, & Remediations

Annual Technical Reviews

Account Management

Technical Account Management

Key Event Management

B2B Commerce Expert Coaching SessionsGet the most out of your Salesforce technology with specialized guidance

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Globally available to attend virtually or listen to recordings, and 1:1 follow-up session afterwards for Premier customers.

1:1 Getting Started Need an extra hand getting started? We’re here to help with some guidance around the first few steps in your commerce journey.

How to: Organize Your Teams Unsure how to organize your teams for a successful implementation? Or how you will maintain your commerce storefront after launch? Or how your Sales roles will change?

Getting Started: Metrics and Analytics What Salesforce B2B Commerce storefront data should be tracked? What tool should be used? What to do with analytics?

Browse Events

18% Conversion Lift

Premier Support: Get Answers Fast - Anytime, Anywhere

1 Hour Initial Response for Critical Issues

365x24x7 Phone Global Coverage

Target Initial Response Time by Case Severity Level:

Level 1 1 hr

Level 2 2 hrs

Level 3 4 hrs

Level 4 8 hrs

● Call Salesforce Support

● Log a Support ticket

Developer Support & Boost ProductivityConnect with Experts and Customers Like You

Review and troubleshoot code

Analyze, debug and make recommendations (up to 200 lines of code per case)

• Apex and Visualforce• API Integration• SOQL/SOSL• And more

See a list of Developer Support Tasks

Professional ServicesAccelerate your path to value with the world’s leading Salesforce experts

B2B Professional Services OfferingsA variety of paid options to support unique needs

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Strategy & Solution Services

● Advanced development and innovation.

● Enterprise architecture planning.

● Custom training.

● Tuning for performance and scale.

● Upgrade assessment and services (Classic and Lightning Experience).

Full Life Cycle Implementations

● End-to-end solution delivery implementations (launches) with multiple scope and cost options.

Advisory Services

● Site Readiness Assessment (SRA) guidance on solution best practices to minimize risk and prepare for a successful implementation.

● B2B Boost implementation Solution Architecture Workshop.

● Dedicated Functional and Technical Commerce Architects.

B2B Commerce Site Readiness AssessmentA trusted review process to minimize risk and prepare for a successful implementation

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• Technical Design Review• Testing Review• Code Review(s)• Performance Review

• Solution Architecture Workshop• Requirement Review• Architecture and Specification Review• Project Readiness Review

Kickoff

Launch Gate

FLEXIBILITY TO ACCOMMODATE AGILE BUILD/TEST METHODOLOGY

Solution Review

Build Launch

Getting Started

Licenses Provisioned

Provisioning of your licenses and

sandbox

B2B Commerce Setup Guide

B2B Commerce Development

Access to your ORG to develop on B2B

Lightning Experience

Support Case Ticketing System

Ability to submit technical support

tickets

System Set UpGet Ready to Build

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Get Started with Webinars and White Papers

Getting Started with B2B

Commerce

Organize Your Team

Development Best Practices

Prepare and Execute UAT

Create an Adoption Plan

Getting Started with Metrics and Analytics

Plan for Performance

and Scale

B2B Commerce webinars and white papers set

you up for success. When you are comfortable with the core features, your journey isn’t over, it’s just getting started. Then take it to the next level with even more resources to choose from!

Head to the B2B Learning Map to learn more.

Next Steps

Identify key players

Partner with an expert (Premier)

Plan your rollout

Learn B2B Commerce Basics on Trailhead

Join the B2B Commerce Trailblazer Community

Schedule SRA Kickoff with Professional Services (If applicable)

Launch Site

Onboarding Checklist

Thank You