B2B

Content

Curation

From Conversion-Copywriting

will it work for you?

B2B buyers devour

CONTENT

They always want

MORE

B2B marketers

try to oblige

But there’s a problem

It’s the content marketer’s

BIGGEST

CHALLENGE

ENOUGH How to produce

Content

You have

2 OPTIONS

1 2

CURATE CREATE

1 2

CURATE CREATE

Content creation is

BETTER

it showcases your expertise

gives you control over the message

shows your style

drives leads into your pipeline

lets you dig deeper into any topic

keeps buyers coming back to you

but…

Creating original content is

HARD

no matter how big your staff is

1 2

CURATE CREATE

Some content marketers

are turning to

CURATION

What’s that?

Sharing other people’s high quality

CONTENT

Hmmm. Could that

actually work?

maybe

Here are

2 THINGS buyers value in vendor content

1 2 ORIGINAL

THINKING

TRUSTED

SOURCE

1 2 ORIGINAL

THINKING

TRUSTED

SOURCE

Can you curate content from a trusted source?

sure

but does that make

YOU a trusted source?

1 2 ORIGINAL

THINKING

TRUSTED

SOURCE

can curated content provide original thinking?

it’s possible

if you add your own

POINT OF VIEW

so where are we?

Content creation is

BETTER

content has potential

CURATED

Here are

2 THINGS To keep in mind

1

2

Curated content does

not replace original

content

you must add value

back to the original question

CONTENT CURATION

will

work for you?

Click here to listen to an on

demand debate on the pros

and cons of content curation.

Then you decide

www.conversion-copywriting.com

Content & Social Media Marketing

for Business Technology

Companies

Thanks for

watching