b2b-content-marketing€¦ · b2b content marketing campaign lifecycle 01 plan & select buyer...

1
B2B CONTENT MARKETING Campaign Lifecycle 01 Plan & Select Buyer Personas 02 Choose Topics 03 Develop Content 04 Broadcast & Promote Content 05 Measure Response 06 Repurpose Amplify

Upload: others

Post on 28-Sep-2020

5 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: B2B-Content-Marketing€¦ · B2B CONTENT MARKETING Campaign Lifecycle 01 Plan & Select Buyer Personas 02 Choose Topics 03 Develop Content 04 Broadcast & Promote Content 05 Measure

B2B CONTENT MARKETING Campaign Lifecycle

01Plan &

Select Buyer Personas

02Choose Topics

03Develop Content

04Broadcast &

PromoteContent

05Measure

Response

06Repurpose

Amplify