B2B e-handel

– en strategi för tillväxt

mailto:rikard.ljungman@episerver.com

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A/B

“For the button, an A/B test of three new word

choices—”Learn More,” “Join Us Now,” and “Sign Up

Now”—revealed that “Learn More” garnered 18.6

percent more signups per visitor than the default of

“Sign Up.”

Similarly, a black-and-white photo of the Obama

family outperformed the default turquoise image by

13.1 percent.

Using both the family image and “Learn More,”

signups increased by a thundering 40 percent.”

B2C Retail

Direct to Consumer

B2B Suppliers

B2B Manufacturers

B2B Distribution and Wholesale

40% business mix – B2B

60% business mix – B2C

200 wins

Det hela började 1974 med en idé som förenklade ventilationssystem:

Den raka vägen

Hur använder vi EPiServer Commerce

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