:-)

B2B Marketing - Content Marketing!

WHAT IS CONTENT MARKETING?

Content marketing is an umbrella term for all marketing activities

that involve creation and sharing of content to attract, acquire and

engage customers

Over 90% of B2B marketers use at least one of the methods of

content marketing

Traditional marketing talks at people. Content marketing talks with peopleDoug Kessler

Ref: http://blog.dothegreenthing.com/wp-content/uploads/2011/11/share.jpg

WHY DO YOU NEEDCONTENT MARKETING?

- Brand development- Position as thought leader

- Generate new leads (in bound leads)- Contribute to ecosystem

- Reason to engage- Move through the sales funnel

Content is the KingBill Gates

Social

Inbound(Search)

Outbound(Sales)

Content

RULES OF CONTENT MARKETING

- Understand your audience- It’s not about you but your topic

- Stop writing about everything- Support your content with data points

- Your stakeholders are your best bet- Third party always adds credibility- Ensure you have a good heading

Content is of great importance, but we must not underestimate the value of styleMaya Angelou

Ref: http://www.panik-design.com/acatalog/x-bend-the-rules.jpg

DON’T

GENERATING CONTENTFOR MARKETING

- Speak to your customers- Connect with industry experts

- Do some research: primary, secondary or generally- Engage people in discussions

- Brainstorm in groups- Watch out for happenings

- Recycle

People need stories more than bread itself. They tell us how to live, and whyArabian Nights

Ref: http://www.bodrum-hotels.com/images/tactical-quiet-generator.jpg

‘ASSETS’ FOR CONTENT MARKETING

- White papers- Case studies

- Blog- Printed and electronic booklets

- Videos, animations, flash demos- Microsites- Webinars- Podcasts

- Presentation slides- Articles

Be yourself. Everyone else is already takenOscar Wilde

Ref: http://cdn2.business2community.com/wp-content/uploads/2012/11/baby-with-ads-all-over-him.jpg

MARKETING YOUR CONTENT

- Website- Search optimization

- Press Release- Social networks

- Bookmark it- Ask your friends to LIKE & tweet

- Comment and Respond- Add it in newsletter or e-mailer

- Link on your email signature

Don’t talk about your product like it’s a dad-gum rainbowMarcus Sheridan

Ref: http://cdn.briansolis.com/wp-content/uploads/2008/07/direct_communication_marketing.jpg

We are a creative crowdsourcing platform for design and marketing requirements.

We help designing marketing collaterals for businesses thereby helping them reach out to their customers ‘better’

Visit us at www.jademagnet.com

CREATIVE SOLUTIONS. CROWDSOURCED.www.jademagnet.com