B2B marketing in 2014:

Where are we now?

Key factors defining the shape of B2B in 2014

By Joel Harrison

Editor-in-chief, B2B Marketing

To boldly go…

www.b2bmarketing.net

About B2B Marketing Our content journey

1. The recession is over (or so it seems)

2. We are all now compulsive content consumers

3. Marketing is the future… sales is the past

4. Coming to a workplace near you: Generation Y

5. The digital switchover has only just begun

Thanks for listening.

“There has never been a better time to be a B2B marketer”