TALENT TRANSFORMATIONPART OF

Leading Business

B2B MarketingStrategy

B2B Marketing Strategy

Do you have all the right tools you need to create and implement a value-based B2B marketing strategy?

How are making sure you are taking into account today’s challenges of customer centricity, seller-buyer relations, innovation management, value chain integration, emerging markets, and the role of the Internet in B2B marketing?

If you want to impact positively your business, a comprehensive overview and understanding of the latest trends and thinking on B2B marketing is crucial to your success. This programme will help you analyse and understand the whole business environment, explore the challenges of customer centricity, seller-buyer relations, innovation management, value chain integration, emerging markets, sustainability and the role of social media and the internet in B2B marketing.

Senior managers will develop the vision and gain the methods and tools they need to formulate a new marketing strategy and to implement it successfully.

Get the tools you need to create andimplement a value-based B2Bmarketing strategy General Managers, Product, Brand and Marketing Managers on

a senior level in industrial markets who have the responsibility for developing and implementing a value-based B2B Marketing strategy, and who manage the marketing and technology processes that support the strategy.

Who should attend?

“We had a very nice group andlots of interaction in the workshop

as well as in between the workshop sessions. It was very helpful to

understand how other companies are structured and dealing with

multinational accounts” Stefanie Mueller, Global Key Account Manager Food & Nutrition

Jungbunzlauer Ladenburg GmbH, Germany

+32 (0)2 543 21 20 info@mce.eu www.mce.eu

How will you benefit

TOP PROGRAMME Almost 400,000 participants have taken part in an MCE Open Enrolment programme. PRACTICALPragmatic approach to learning - learn today, apply tomorrow. FACILITATORSMCE’s Facilitators are experts in their field with extensive business experience. INTERNATIONALGlobal best practice and networking with peers from across EMEA. RECOGNISEDMCE is a top ranked learning provider with a unique offering in Leadership Skills and Business Acumen. RECOMMENDED95% of our clients would come back for another programme and recommend MCE.

Why is this programme different?

After attending this programme, you will be able to:

• Create and implement a value-based B2B marketing strategy

• Identify and address the trends that are impacting your industry

• Understand in greater depth the main categories of customer value propositions and what it takes to provide true value, drive customer loyalty, and create sustainable advantage

• Generate sustainable, predictable, and profitable growth

• Integrate marketing strategy in support of your value proposition

• Evaluate new forms of collaboration with value chain partners and customers

• Align people, processes and metrics in support of your strategy

• Network with and learn from a diverse group of peers from different functions, industries and countries

• Acquire fresh insights and feedback from peers based on your performance during the programme

• Leave with a personalized development plan for immediate implementation in your work-place

How will you benefit?

“There’s no lotion or potionthat will make sales faster and

easier for you - unless yourpotion is hard work.”

Jeffrey Gitomer

+32 (0)2 543 21 20 info@mce.eu www.mce.eu

What will you learnand practise?

• Introduction • New realities and their impact on B2B businesses • Value creation in B2B markets • Getting to customer insight in a changing world

Day 1

• Customer driven-innovation • Marketing strategies for selling products profitably in global markets • From selling ‘products and services’ to selling ‘custom- made solutions’ • Strategic brand management

Day 2

• Building the Customer Value Propositions • The B2B marketing planning process • Towards a marketing-oriented general management

Day 3

• Putting the customer at the heart of your business • Marketing practices for customer relation management • Taking advantage of new media in B2B markets • Workshop wrap-up

Day 4

+32 (0)2 543 21 20 info@mce.eu www.mce.eu

+32 (0)2 543 21 20 registration@mce.eu www.mce.eu

Register Now

Booking details

Duration 4 Days

Price €4450

ALSO AVAILABLE AS ANIN-COMPANY PROGRAMME

€