b2b marketing: the importance of blocking and tackling
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In B2B Marketing, blocking and tackling are critical steps to creating a marketing machine. This post contains five marketing fundamentals to supercharge your resultsTRANSCRIPT
Blocking & Tackling
B2B Marketing: The Importance of Blocking & Tackling
Christopher [email protected]
Blocking and Tackling
Legendary football coach (and namesake for the Super Bowl Trophy) Vince Lombardi
stated, “Some people try to find things in this game that don’t exist; but football is only two things – blocking and tackling.”
Blocking and Tackling
So….how do you block and tackle on the marketing field?
Blocking and Tackling
You start by creating an Unstoppable Marketing Machine….
So….how do you block and tackle on the marketing field?
Marketing Machine
An unstoppable marketing machine is a systemized process for:
Marketing Machine
An unstoppable marketing machine is a systemized process for:
Creating Awareness
Marketing Machine
An unstoppable marketing machine is a systemized process for:
Creating Awareness
Generating B2B Leads
Marketing Machine
An unstoppable marketing machine is a systemized process for:
Creating Awareness
Generating B2B Leads
Qualifying Prospects
Marketing Machine
An unstoppable marketing machine is a systemized process for:
Creating Awareness
Generating B2B Leads
Qualifying Prospects
Converting To Sales Opportunities
There is both an art and a science to creating an effective B2B marketing machine:
Art vs. Science
There is both an art and a science to creating an effective B2B marketing machine:
Art vs. Science
The art comes in devising powerful brand messaging and creative campaign themes.
There is both an art and a science to creating an effective B2B marketing machine:
Art vs. Science
The art comes in devising powerful brand messaging and creative campaign themes.
But the game is won based on how you practice the marketing fundamentals.
Play #1
Winning Playbook
Build the Database
Play #1
Winning Playbook
Build the Database
Regardless of whether you call it a database, contact list, or prospect list you must strive to increase the number and quality of people who have given you permission to market to them.
Play #1
Winning Playbook
Build the Database
Regardless of whether you call it a database, contact list, or prospect list you must strive to increase the number and quality of people who have given you permission to market to them.
This database will be a great source of future leads and revenue.
Play #2
Winning Playbook
Deliver Quality Content
Play #2
Winning Playbook
Deliver Quality Content
Marketers need to create a steady stream of relevant web content for two reasons:
Play #2
Winning Playbook
Deliver Quality Content
Marketers need to create a steady stream of relevant web content for two reasons:
1. To supply the needs of the visitor – regardless of where they are in the sales process.
Play #2
Winning Playbook
Deliver Quality Content
Marketers need to create a steady stream of relevant web content for two reasons:
1. To supply the needs of the visitor – regardless of where they are in the sales process.2. To make your website search engine-friendly and attract more potential buyers.
Play #2
Winning Playbook
Deliver Quality Content
Marketers need to create a steady stream of relevant web content for two reasons:
1. To supply the needs of the visitor – regardless of where they are in the sales process.2. To make your website search engine-friendly and attract more potential buyers.
How to Create High Quality Web Content
Play #3
Winning Playbook
Launch Lead Generation Campaigns
Play #3
Winning Playbook
Launch Lead Generation Campaigns
One of the most important ‘blocking and tackling’ mindsets is being relentless about new lead generation efforts.
Play #3
Winning Playbook
Launch Lead Generation Campaigns
One of the most important ‘blocking and tackling’ mindsets is being relentless about new lead generation efforts.
Don’t wait until you have the perfect timing and perfect offer.
Play #3
Winning Playbook
Launch Lead Generation Campaigns
One of the most important ‘blocking and tackling’ mindsets is being relentless about new lead generation efforts.
Don’t wait until you have the perfect timing and perfect offer.
Better to act now than later – every campaign you launch will teach you how to make the next one more effective.
Play #4
Winning Playbook
Improve the Website
Play #4
Winning Playbook
Improve the Website
Most B2B companies can benefit immensely from a better-performing website.
Play #4
Winning Playbook
Improve the Website
Most B2B companies can benefit immensely from a better-performing website.
In addition to creating more content, your navigation must be intuitive and straightforward.
Play #4
Winning Playbook
Improve the Website
Most B2B companies can benefit immensely from a better-performing website.
In addition to creating more content, your navigation must be intuitive and straightforward.Also, to achieve the database-building goals, provide your visitors with plenty of offers.
Play #5
Winning Playbook
Capture and Monitor the Metrics
Play #5
Winning Playbook
Capture and Monitor the Metrics
Practicing the plays is one thing – but you must also measure what you are doing and report on the results.
Play #5
Winning Playbook
Capture and Monitor the Metrics
Practicing the plays is one thing – but you must also measure what you are doing and report on the results.
What can be measured can also be improved.
Play #5
Winning Playbook
Capture and Monitor the Metrics
Practicing the plays is one thing – but you must also measure what you are doing and report on the results.
What can be measured can also be improved.
Make capturing and reporting metrics part of your blocking and tackling routine.
Winning Playbook
You can supercharge your results by practicing the critical marketing
fundamentals with consistency and persistence.
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About Fusion Marketing Partners
Christopher Ryan, CEO
We Do This:
Brand building/messagingWebsite optimizationContent creationLead generation
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