b2b marketing: top 50 influencers

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www.onalytica.com Top 50 Influencers in business-to-business marketing An exhaustive list of 50 thought leaders, including Media Outlets, Industry Blogs and Professionals.

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Post on 09-May-2015

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B2B marketing is an expanding discussion, there are more commentators and online interaction than ever before and it is becoming tough to blast through the noise with top quality content. In this slide deck you will find the major influencers (brands and individuals) that animate the twitter discussion around #b2bmarketing. Don't hesitate to follow these influencers to stay up to date on the latest industry news.

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Page 1: B2B Marketing: Top 50 influencers

www.onalytica.com

Top 50 In�uencersin business-to-business marketingAn exhaustive list of 50 thought leaders, including Media Outlets, Industry Blogs and Professionals.

Page 2: B2B Marketing: Top 50 influencers

www.onalytica.com

Summary

Hashtag #B2Bmarketing

3 Months of data

Onalytica PageRank methodology

3

Comprehensive network map

Page 3: B2B Marketing: Top 50 influencers

www.onalytica.com

Network MapClickZ

shellkillebrew

benharper87

MarketingProfs

CMIContent

B2Community

msweezey

toprank

SlideShare

sengineland

SteamFeedcom

socialmedia2day

djgeoffe

ronsela

Demandbase

exploreB2B

Econsultancy

CMO_com

SiegelGale

DerekEdmond

KoMarketing

velocitytweets

dougkessler

HubSpot

leeodden

BrennerMichael

SonjaJefferson

wittlake

insideview

adage

InNetworkInc

JoePulizziChadPollitt

DJThistle TomPick

MarketingB2B

TheCoolestCool

irfanahmad1989

Eloqua

janlgordon

ArtilleryMarket

forrester

GerryMoran

contently

lauraramos

SFerika

siriusdecisions

NetProspex

HeinzMarketing

belindasummers

keymore in�uential

less in�uential

Page 4: B2B Marketing: Top 50 influencers

www.onalytica.com

Stacked Up

0 20 40 60 80 100

Lee OddenHubSpot

Doug KesslerVelocityTweets

KoMarketingDerek Edmond

Siegel+GaleCMO.com

EconsultancyexploreB2B

DemandbaseRon Sela

Geoffrey ColonSocial Media Today

SteamFeedSearch Engine Land

SlideShareTopRankMarketing.com

Mathew SweezeyBusiness 2 Community

Content Marketing InstituteAnn HandleyBen Harper

Michelle KillebrewClickZ

PageRank Score [Normalized]

Page 5: B2B Marketing: Top 50 influencers

www.onalytica.com

Ranks 1-25

1 ClickZ ClickZ 100.002 Michelle Killebrew shellkillebrew 90.923 Ben Harper benharper87 70.144 Ann Handley MarketingProfs 66.565 Content Marketing CMIContent 57.916 Business 2 Community B2Community 46.967 msweezey msweezey 33.038 TopRankMarketing.com toprank 29.389 SlideShare SlideShare 29.15

10 Search Engine Land sengineland 29.0011 SteamFeed SteamFeedcom 28.2012 Social Media Today socialmedia2day 26.5913 Geoffrey Colon djgeoffe 25.0914 Ron Sela ronsela 25.0915 Demandbase Demandbase 24.1016 exploreB2B exploreB2B 22.8417 Econsultancy Econsultancy 20.9418 CMO.com CMO_com 20.1619 Siegel+Gale SiegelGale 19.5920 Derek Edmond DerekEdmond 18.6321 KoMarketing KoMarketing 17.7522 velocitytweets velocitytweets 17.0623 dougkessler dougkessler 16.5224 HubSpot HubSpot 16.1225 Lee Odden leeodden 15.93

Rank Name Twitter Handle In�uence Score

Page 6: B2B Marketing: Top 50 influencers

www.onalytica.com

Ranks 26-50

26 Michael Brenner BrennerMichael 15.8727 Sonja Jefferson SonjaJefferson 15.7928 Eric Wittlake wittlake 15.0429 InsideView insideview 14.5330 Ad Age adage 14.3731 InNetwork Inc. InNetworkInc 14.0632 Joe Pulizzi JoePulizzi 13.3433 Chad Pollitt ChadPollitt 12.6234 DJ Thistle DJThistle 12.3635 Tom Pick TomPick 12.2336 B2B Marketing MarketingB2B 11.6837 Ross Simmonds TheCoolestCool 11.3038 Irfan Ahmad ツ irfanahmad1989 11.0239 Eloqua Eloqua 10.8440 Curatti janlgordon 10.8141 Douglas Burdett ArtilleryMarket 10.2642 Forrester Research forrester 10.1143 Gerry Moran GerryMoran 9.9744 Contently contently 9.1945 Laura Ramos lauraramos 8.9046 Erika Heald SFerika 8.7647 SiriusDecisions siriusdecisions 8.7048 NetProspex NetProspex 8.6749 Matt Heinz HeinzMarketing 8.2950 Belinda Summers belindasummers 8.08

Rank Name Twitter Handle In�uence Score

Page 7: B2B Marketing: Top 50 influencers

www.onalytica.com

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