b2b marketing: why digital and social support events
DESCRIPTION
Presentation for students at University of New Hampshire Paul School of Business October 11, 2013TRANSCRIPT
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B2B Digital MarketingIntegrating Social and Digital with Customer Events
Marjorie Madfishttp://www.linkedin.com/in/marjoriemadfis
October 11 2013
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Opening General Sessions
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The entertainment
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The engaged attendees
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Customer presentations
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The expo hall
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Networking at lunch
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The subject matter experts (SMEs)
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Promoting the experts
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We love our champions Some are fanatics
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Digital and social are used for engagement with attendees and virtual attendees
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From push lead generation to push & pull
Event attendees
“Campaigns” Lead management
Event attendees
Virtual attendees
Social Social ContentLead nurture+
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It's all about data – and then acting upon the data
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The challenge: align events, social, organic web & demand gen
4-day Event
organic web presence
Social engage
Community on social channels
Event website
Web (owned)
Social (earned)
Event
(paid)nurture
nurture
Silo situationPotential
nurtureevents
social
web
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Contact information
Twitter: @Marjorie_M
LinkedIn: Marjorie Madfis
Google + mjmadfis