Sara Schultz

Roosevelt UniversityBADM 104 Social Media and Business

11/17/14

One of the world’s largest shipping companies

Operates in 130 countries

Employees around 88,000 people

Established around the 1900s

One of their vessels hit a whale in June 2012

http://www.maersk.com/en/the-maersk-group/about-us

Brief Background

Situation

Low brand awareness

“Underdogs”

Customers had limited knowledge of company

Limited presence on social media websites

Very few YouTube videos

Company had limited knowledge of their customers

http://barnraisersllc.com/2014/05/b2b-case-studies-prove-social-media-roi/

Situation

Action

Beefed up YouTube channel

Created “We are Maersk” video

Uploaded videos more frequently

every few hours to every few days

Their videos focus on the in’s and out’s of the company

Employees are interviewed frequently on their channel to create a personal aspect

http://www.youtube.com/user/Maerskcom

Action

Uploaded after

whale incident (2012)

Gives inside look into what Maersk shipping does

Lengthy video

52,103 views

https://www.youtube.com/watch?v=hp8G_pL9mlI

“We Are Maersk” Video

Discovery

channel special

Most Viewed Video on their Channel

1,328,504 views

Video is based on the Triple-E

https://www.youtube.com/watch?v=RUfGCngF9DI

“Discovery: World’s Biggest Ship” Video

Shows a day in

the life of Maersk employees

“Edith Maersk” is a ship

This video has over 1 million views

https://www.youtube.com/watch?v=PHTgkVM0o0k

“On Board Edith Maersk” Video

Result

52,103 views on the “We are Maersk” video

13,305 subscribers on YouTube

Their most popular video has 1,293,751 views

Their entire channel has 6,090,164 views

Revenue in 2011: $322 Billion

Revenue in 2013: $366 Billion

http://www.youtube.com/user/Maerskcom

http://en.wikipedia.org/wiki/Maersk

Result

Learning

Made themselves one of the most well known

international shipping companies

Social media can increase your following immensely

Creating personable YouTube videos can help customers build trust into your brand

Keeping up and staying current with your Social Media profiles helps build communication with your customers

Learning