b2b social media marketing/ online b2b marketing

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DAMWAC Presented by: Bhavesh Bhansali

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Post on 23-Aug-2014

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DESCRIPTION

Learn how to do B2B Social media marketing/ Online B2B marketing. This persentation will give you insights of B2B social media marketing. It will give brief summary on Five reasons on why B2B social media marketing is better than B2C social media marketing, Social media lead generation process for B2B companies, Social media lead generation in action through various social media platforms, making trade shows social, content discovery framework, social media lead generation steps to success, how to make trade shows social and 7 B2B social media roadblocks.

TRANSCRIPT

Page 1: B2B Social media marketing/ Online B2B marketing

DAMWAC

Presented by: Bhavesh Bhansali

Page 2: B2B Social media marketing/ Online B2B marketing

No need to tell u!!!

What is

Business-To-Business

Page 3: B2B Social media marketing/ Online B2B marketing

Its time to know!!! How To

Become A

Marketing

Superstar Through

Social Media

Page 4: B2B Social media marketing/ Online B2B marketing

Clear understanding of customers Depth of subject matter expertise Need to generate higher revenue Relationship-Based sales Already have practice doing it

Five reasons why B2B companies are a better fit for

Social Media Marketing

than B2C companies

Page 5: B2B Social media marketing/ Online B2B marketing

Five step social media lead generation process

Get the basics right

Maximize content discovery

Create conversion Ubiquity

Test and fail fast

Optimize the maximum lead flow

Page 6: B2B Social media marketing/ Online B2B marketing

Social media lead generation IN ACTION

Create Webinars and EBooks that will amaze

Storytelling with video Business blogging

Twitter (Leads in 140 characters)

Maximizing Facebook lead generation through engagement

Email is social

Visual conferences

Page 7: B2B Social media marketing/ Online B2B marketing
Page 8: B2B Social media marketing/ Online B2B marketing

Making Trade shows Social

Driving trade shows leads with social media

Treat trade shows like co-marketing

Page 9: B2B Social media marketing/ Online B2B marketing

Content Discovery Framework

Regular Content

Consistent sharing

Dedicated monitoring

Prioritized engagement

Page 10: B2B Social media marketing/ Online B2B marketing

Three B2B social media lead generation Steps to

Superstardom

Build an Online lead generation infrastructure

Implement the four steps of content discovery

Start testing

Page 11: B2B Social media marketing/ Online B2B marketing

Five steps to instantly make your trade show more

SOCIAL Step 1 • Eliminate brochures

Step 2 • Make your booth content inbound

Step 3 • Follow instead of collect

Step 4 • Personalize invites

Step 5 • Crowd source content

Page 12: B2B Social media marketing/ Online B2B marketing

7 B2B Social media roadblocks Full legal approval of everything

Social network access is blocked

Executive support is lacking

The customer base is not strong on social media

But I have a real job to do

You don’t know from where to start

Right person for right task

Page 13: B2B Social media marketing/ Online B2B marketing