CHRISTOPHER BENNIER

B 2 B S U C C E S S I N P R A C T I C E

Background

About Global Site Position

Practical Examples - Case Studies

Tips in practice

Agenda

B a c k g r o u n d

Business studies in London, UK (BSBA).

MBA at International University of Monaco.

Marketing Director at a multi-national corporation in Monaco, operating in the financial service industry for credit scoring and business data analytics.

Established own company in 2000 as pioneer in the field of onlineMarketing and digitalisation / Certified Google Partners.

Active participation at Chamber of Commerce (CDE/MEB) and formerVice-President of SYCOM at the Employers Federation in Monaco.

Personally lived for 20 years in Monaco.

Member of customer advisory board for Wien Energie & DAS Rechtsschutz.

About Global Site Position

Since 19 years we help businesses succeed online through digitalizationand by better rankings in regional and international search engines.

SEO (Search Engine Optimization) & SEM (Search Engine Marketing) campaigns in Google AdWords and Bing/Yahoo.

Served several hundred customers worldwide in various industries.

Certified Google Partner & Bing Partner since many years.

SEO – Search Engine Optimization

SEM – Search Engine Marketing

Objectives:

Long-term rankings in natural/organic positions in Google with relevant keywords.

Professional business presences in My Business.

Objectives:

Strategic positioning in Google AdWords & Bing Ads through ads by user-targeting and specific keywords.

Immediate results and transparent tracking (conversions).

Organic / NaturalRankings

Google AdCampaigns

Case Study in Practice - Real EstateLuxury Real Estate - Hammer Draff / CHRISTIE'S Real Estate

Luxury Real Estate - Hammer Draff / CHRISTIE'S Real Estate

Case Study in Practice - Real Estate

Case Study in Practice - Business ServicesBusiness Office - Talaria Business Center

WHY DOING BUSINESSWITH MONACO

Extremely multi-cultural / multi-national (no need for perfect French).

Common thrive for long-term business relationships.

Creates moments of interest and the „wow“ effect of having clients or business partners from Monaco.

Ideal geo-location in Europe for combing business with leisure.

I believe that the investment in sustainability and infrastructure will pay off.

Rich pool of business opportunities in unique high-end industries.

Austria's SMEs are the back-bone of the economy.

Highly entrepreneurial spirit and flexible to adapt to market changes.

Impressive number of innovative companies („Hidden Champions“) witha high percentage of exports.

Trustworthy and looking for Win-Win solutions when doing business.

Austria is the fourth richest country in the EU with a great infrastructure.

Currently a strong political strategy toward more digitalisation and innovation.

WHY DOING BUSINESSWITH AUSTRIA

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WHAT TO DO NEXT?

Just travel there and stay for a few days.

Get local arena to know in combining business with pleasure on site.

Obtain legal advice from a local professional is highly recommended.

Establish contact with other sources of networking in Monaco.

LOCAL POINTS OF CONTACT

Welcome Office – state run for business administration

MEB – local chamber of commerce

IMSEE – regional statistical sources (demographics, etc.)

MonacoTech – Start-up Program

FEDEM – employers federation by business sector

JCEM – young chamber of commerce

CREM – social gatherings for residents

Networking: Rotary, Round Table, Kiwanis, Internations, etc.

National Associations: Club Allemand, Österr. Stammtisch, etc.

WHAT TO DO NEXT?

Just travel there and stay for a few days.

Get local arena to know in combining business with pleasure on site.

Obtain legal advice from a local professional is highly recommended.

Establish contact with other sources of networking in Monaco.

Meet up with the local Chamber of Commerce (MEB) to obtain additional information about specific industry sectors or how best to find local partners.

Most of all enjoy doing business with Monaco companies – there are lots of opportunities out there.

CHRISTOPHER BENNIER

T H A N K Y O U