b2b website design using wordpress
TRANSCRIPT
B2B Website Design Using WordPress
A Better B2B Marketing Clinic
@Brainrider
Scott Armstrong is your presenter today.
He is a founding partner at Brainrider where he specializes in better B2B marketing.
Go to brainrider.com/b2b_cheatsheets to download today’s presentation and content cheat sheet
WordPress is the standard Content Management System
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-Why a Content Management System -Why WordPress as
CMS
http://trends.builtwith.com/cms
5 Steps To A Better B2B Website
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Prioritize your objectives
Organize your website to target what your customers want to know
Design page layouts based on your objectives
Define your functional requirements & plugins
Budgeting
Prioritize Your Objectives
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Attracting Prospects
Acquiring Prospects
Sales Readiness Qualification
Nurturing
Branding/Home Secondary Navigation
Primary Navigation
Main Message: (Objective #1)
Engagement Content (Objective #2)
Search
Above The Fold Above The Fold Above The Fold Above The Fold Above The Fold Above The Fold
Gigantic Footer: SEO copy, Credentials, bottom nav, legal, contact us privacy
Optional: Secondary Message
(Objective #3)
Prioritize Your Page Layouts By Objective
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• Content prioritized by objectives
• Follow eye-path best practice
• Stay above the fold because 70% or more of your visitors will not get below it
• Include Search Engine Optimization copy
• Highlight your most effective calls to action
WordPress Functional Requirements To Consider • Built-in SEO: Yoast
• Lead Generation Sidebars: Custom Sidebars
• Migration and 301 redirects: Redirection
• Pardot integration: tracking code and landing page template
• Breadcrumb: NavXT
• Webpage Management: CMS Tree Page View
• Responsive Design: coding or themes
• Multi-language: WPML
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Real B2B Website Budget Numbers: $27,000 – $110,000
Budget Line Item Cost Range Discovery & Requirements Brief N/C Site Design & Coding $6,500 – $12,000+ Site Architecture, Wireframes & Templates $3,000 – $10,000+ Content Planning & Development $13,000 – $36,000+ Content Loading $1,500 – $3,000+ Multilingual Site Versions $10,000 – $25,000+ Technology Integration $3,000 – $20,000+ Search Engine Optimization N/C
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Resources For Better B2B Marketing
For more helpful B2B Marketing content, visit:
Resources: brainrider.info
Articles: brainrider.com/blog
@Brainrider
www.linkedin.com/company/brainrider
Evaluate your Content, Website, & Programs with our Free Better B2B Marketing Checklist or a
free 20-minute consultation Go to brainrider.com/b2b_cheatsheets
to download today’s presentation and planning roadmap