B2C Design Case

Oil & Vinegar!e Golden Age Brochure

Client:

Bohemia Amsterdam:

Bianca SweepEsther van VonderenMarco de Boer Ramiro AmorenaLeo Fleury

SituationEvery year Oil & Vinegar presents here End Of Year collection with a special European brochure. !is brochure for the German, Belgian and Dutch market is supposed to be an inspiration for many buyers and filled with tips and recipes. !e US franchisers follow with an online version. Core question:

“How do you get people to pick up the brochure, read it and go to the store?”

Target• Sell more products.

Target group

• Middle and Upper Class consumers mainly women in the larger German, Belgian and Dutch cities.

StrategyWe know these are tough times. Indulge yourself with Oil & Vinegar products during the holidays to make your Christmas sparkle. In short...We need to add some richness to our lives.

Concept!e rich flavors of Oil & Vinegar can be expressed by hinting towards the rich Golden Age table settings. !ey were a show piece of the dining room, showing the family’s prosperity in spices and fine wines.!e complete brochure should breath the ‘wealth’ that you can reach with Oil & Vinegar products and recipes.Adding social media possibilities makes the brochure contemporary and pushes online awareness of the brand.

Print requirementsMax weight: 35 gramsTotal amount: 1,7 million copiesOnline implementation for the US market

VisualsOil & Vinegar!e Golden Age Brochure

Coverin three languages

IntroductionCupboard page and amuse recipe

SpreadStarters

CenterfoldPinterest page with ‘a 1001 ideas’

SpreadMain Dish

ResultsOn request.

Stand out to be noticed.For more information: Hugo Kalf hugo@bohemiaamsterdam.comKyra Roest kyra@bohemiaamsterdam.com

Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands

+31 [0]20 42 33 555bohemiaamsterdam.com