b2c facebook stats
DESCRIPTION
Facebook User information - statistics on demographics and growthTRANSCRIPT
2014 United States Statistics
USERS BY GENDER
U.S. Males = 82,000,000
USERS BY GENDER
U.S. Males = 82,000,000
U.S. Females = 96,000,000
USERS BY GENDER
U.S. Males = 82,000,000
U.S. Females = 96,000,000
Unknown = 2,000,000
The Word Pro 2014
13 to 17 – 9,800,000
18 to 24 – 42,000,000
25 to 34 – 44,000,000
35 to 54 – 56,000,000
55+ -- 28,000,000
USERS BY AGE - 2014
©The Word Pro 2014
13 to 17 – -25.3%
18 to 24 – - 7.5%
25 to 34 – +32.6%
35 to 54 – +41.4%
55+ -- +80.4%
GROWTH BY AGE – 2011 to 2014
©The Word Pro 2014
Facebook Users 55 years and up
saw an
80.4% increase!
In Case You Missed It
Facebook Users 25 to 54 years old
make up the largestUser Group
Don’t Ignore This Group
Age group typically consisting of Moms & Dadswith money – making purchases for their family!
GROWTH OF FACEBOOK USE BY CITY– 2011 to 2014
©The Word Pro 2014
WTH Chicago!?!?
©The Word Pro 2014
(We are in Chicago!)
Key Points: If your demographics include older Americans – you need to use Facebook for Business
Even if you live in Houston (or Chicago) Facebook Use did grow and will continue to grow
If you live in San Fran, New York or L.A. you BETTER be using Facebook to market!
While the Younger Set is not showing Growth – the Users still continue to grow – if you market to the young teens you need to find them on Whisper or Vine or Snapchat!
The largest group of Facebook Users are the 35 to 54 year old group – usually Moms & Dads making purchases for their household and kids – if this is your demographic you need to use Facebook to market!
©The Word Pro 2014
Full Report from iStrategyLabs.com
Image Sources:
http://pixabay.com/en/sign-flat-icon-blue-stick-outline-35597/
https://openclipart.org/
http://commons.wikimedia.org/wiki/File:Chicago_downtown_(another_view).jpg
http://www.clker.com/clipart-15836.html
The Word Pro 2014
Laura M. DonovanThe Word Pro
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