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B4B Challenge INFO Session Event Co - organizer Organizer 20 th October, 2017

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Page 1: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

B4B Challenge INFO Session

Event Co-organizer Organizer

20th October, 2017

Page 2: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

Agenda

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Presented by: Mr Daniel Yuen, Evangelist Advanced Analytics & Big Data, B4B Limited

• B4B Challenge and B4B Limited

• How Data Literacy in Impacting your Future?

• More about B4B Challenge

• Q&A

Page 3: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

About B4B Challenge

• B4B Challenge is a contest, organized by the B4B Limited - a social enterprise, that aims to promote the development of a healthy and sustainable ecosystem for Big Data and AI innovation in Hong Kong and to match talents and enterprises with an intensive accelerator program.

• The objective of B4B Challenge is to provide a platform that connects Big Data and AI demand – innovative information solutions from different domains, and supply – talents in Hong Kong as well as to transform Hong Kong into a regional hub of digital innovations in Asia.

Page 4: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

Honorary Chairman of B4B Limited

Mr. Herbert Chia (車品覺) • Venture Partner of Sequoia Capital China • Deputy Head, Big Data Standards Work Group,

China Electronics Standardization Institute • Former Vice President of Alibaba Group

Venture Partner of Sequoia Capital China, and former Vice President and Head of

Data Committee of Alibaba Group, Mr. Chia has led Alibaba’s data team to a series

of important achievements to drive the company to become a data company.

Before joining Alibaba, he was the Chief Product Officer of DHgate which is a cross

border eCommerce platform in China. Prior to that Mr. Chia was also working for

eBay, MSN, PCCW and HSBC. Other responsibilities: 1) Vice Chairman, Big Data Branch, China Information Industry Association; 2) Deputy Director, Expert Committee of China Computer Federation; 3) Education Steering Committee (for big data projects), Tsinghua University; 4) Adjunct professor, School of Management, Zhejiang University.

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Page 5: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

Francois Lee CEO & Founding Partner, Innobator

Francois is a sales & marketing expert with over 25 years track record in

entrepreneurship and innovation. In 2003, he built his corporate

consultancy business serving international clients. In 2015, he founded

Innobator in Hong Kong and Shanghai to provide incubation for start-

ups and young entrepreneurs targeting Mainland China market.

Francois joined Travelzen as corporate advisor in 2009 and built up a

strong travel agents network across China with back-office

infrastructure support within 24 months. In 2012, he established

Touchbase Travel Logistics to actualize his Online to On Ground (O2O)

platform bridging the gap between online automated system and

traditional travel logistics services.

Steering Committee Members of B4B Limited

Daniel Yuen Big Data Evangelist, B4B Limited Former Research Director of Gartner

Daniel has more than 29 years of experience in information technology. In

2011, he joined Gartner as Research Director covering the global agenda

of Business Analytics and Big Data and specialized in offering advices to C-

suites Officers, IT functions and analytics leaders to optimize business

return, avoid risk and create the visible line of sights between technology

investments to business outcomes. Before joining Gartner, Daniel was the

Senior Project Manager focusing on implementing Business Analytics and

Data Warehouse for MNCs and enterprises in various sectors:

broadcasting, banking and finance, food and catering, government,

insurance, manufacturing and retail.

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Page 6: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

Idot Wong

Idot has over 20 years of marketing experience in developing global brands with

local relevance through the full spectrum of marketing management: marketing

strategy, branding & communications, product management, product roadmap,

product development, events, fairs and showrooms. She was a core team

member building Kohler as the top kitchen and bath brand in China and the Asia

Pacific from 1997 to 2012. She was Area Marketing Director, Asia Pacific &

Australia for Dorma, the leading German provider of premium building access

solutions from 2012 to 2015.

Steering Committee Members of B4B Limited Rita Lun

Rita has over 20 years’ experience in the investment industry. She was Partner

and Portfolio Manager at Emerging Markets Management in Virginia, US

between 1996-2012 focusing on the global technology sector and North Asia

markets. (The company was acquired by Ashmore Group in 2011). Before that,

she worked at CLSA and UBS in Hong Kong as Equity Analyst. In 2015, she co-

authored with Prof Lap-Chee Tsui in the report ‘The Ecosystem of Innovation and

Technology’ by Our Hong Kong Foundation. She is also the Principal Investigator

of the report “Science, Technology and Mathematics Education” published by the

Academy of Sciences of Hong Kong in 2017. Rita is Chief Financial Officer of

Arbele and founder of ACE Foundation, a charity organisation which has the

promotion of scientific development and productivity growth in Hong Kong

among its objectives. Rita is a BA graduate (History and Sociology) from The

University of Hong Kong.

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Page 7: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

How Data Literacy Is Impacting Your Future?

Page 8: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

Trends of Big Data and AI

Jobs At Risk of Automation

Source: World Economic Forum

Future Top 10 Skills

Page 9: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

What Skill Sets Do I Need for Big Data and AI?

Page 10: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

Data literacy is the ability to read, create and communicate data as information and has been formally described in varying ways.

Page 11: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

A Varieties of Critical Skills Required for Future Careers

Data Driven Decision Making

Algorithmic Business

Information Management

Discipline

Explain Data Visualizations

Page 12: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

B4B Challenge 2016 Big data for Business

Page 13: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

B4B Challenge 2016 Reviews

• Organized by INNOBATOR and co-organized by Cyberport • It was successfully launched in 2016 in HK

• >10 sponsors & 20 supporting organisations

• Data sample from UnionPay Smart

• 12 finalist teams took a fully funded 4 days trip to SHA for great exposure & training - Energiser Week

• More than 50 Mentors, Judges & Speakers participated

• 2 mentorship sessions per team – close encounter with Mr. Herbert Chia

• A 12 weeks mentorship program

• Final Assessment was held on 18 March 2017

• Award Presentation was held on 6 April 2017

• Road shows in HK (14/4/2017, ICT Expo), SH & BJ for the 12 finalist teams.

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Page 14: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

ORGANISER

Page 15: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,
Page 16: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,
Page 17: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

B4B Challenge 2017 Big data for Digital Transformation

Page 18: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

B4B Challenge 2017 – What’s New?

• Organized by B4B Limited and co-organized by Cyberport

• More sponsors and supporting organizations

• More activities – • student hackathons,

• roundtable for sponsors,

• strategic partner briefing sessions, at Cyberport and HKSTP

• and more etc.

• Data sample from TalkingData – one of the largest data insight providers in China

• 10 weeks mentorship program

• Fully sponsored finalist teams to Beijing for great exposure & training - Energiser Week

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Page 19: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

Co-Organizer

Strategic Partner

Sponsors

Page 20: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

Participating Partners

Supporting Organizations

Page 21: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

Marketing & Communication Partner

Honorary Auditor

Personal Data & Privacy Advisor

MR. STEPHEN LAU

Page 22: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

TalkingData – 2017 Data Sponsor

• China’s largest independent data platform

• TalkingData will provide data-sets and send data scientists as mentor for finalists of B4B 2017

Page 23: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,
Page 24: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

SODA – Shanghai Open Data Apps Challenge

http://shanghai.sodachallenges.com/

• SODA is a Big Data Innovation competition powered by Shanghai city government.

• The aim of SODA is to find Big Data solutions for city management.

• SODA provides data-sets from government departments and city services.

• As B4B Challenge’s finalists, they can join SODA directly in their finalist stage – which can access data-sets provided by SODA for their solution/ project.

Page 25: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

Eligibility, Resources & Process

Page 26: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

Eligibility

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Company Teams

Individual Teams

Industrial Domains

• Each company can only send one company team;

• Each team can only have one application;

• Each individual can only join one team

• Fully funded energizer week - 3 members per team

For company teams • Incorporated in Hong Kong for no more than FIVE years;

For individual teams • At least one member:

• Persons having the right of abode in Hong Kong, including Hong Kong permanent residents; • Persons having valid permission to stay in Hong Kong for residence (or as a full time

student); or

• Persons having valid permission to land in Hong Kong for employment.

For contestant • Must be aged 18 or above

Page 27: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

Resources Cloud Environment for each team

Cloud Environment for each team

Data from Sponsor

Fully Funded Energiser Week in BJ

2 Months Mentorship Program

Page 28: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

Process

Close of Application

Initial Screening

10 teams per stream

Assessment Interview

12 finalists

1 Week Energizing Program in BJ

10 weeks

Mentorship Program

Final Assessment

Award Presentation

Champion per award stream

Oct 12 - Nov 18, 2017

Nov 20-22, 2017

Nov 27 - 30, 2017

Mar 24, 2018

10 mins presentation + 10 mins Q&A

10 mins presentation + 10 mins Q&A

Submit application form & relevant supporting Information

Mid-Jan, 2018

Mid-Jan - Mid-Mar, 2018

Early Apr, 2018

Page 29: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

Process

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• Close of Application November 18, 2017 (HKT)

• Finalist Announcement Nov 23, 2017

• Assessment Interview Nov 27 – 30, 2017

• Energizer Week (Beijing) Mid-Jan, 2018

• Mentorship Program Mid-Jan – Mid-Mar 2018

• Final Assessment Mar 24, 2018

• Award Presentation Early Apr 2018

Page 30: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

Assessment Criteria

Innovation & Creativity

(Data & Technology)

Functionality & Quality

Benefits & Marketing Potential

Professional-ism Presentation

The mix & weighting of criteria will vary slightly at different stages of assessment.

Page 31: B4B Challenge INFO Session · local relevance through the full spectrum of marketing management: marketing strategy, branding & communications, product management, product roadmap,

www.B4Bchallenge.com

www.facebook.com/b4bbigdatahub

20th October, 2017