1. Business Planning for Successful Nonprofits Presented byCarol Rodriguez, Program Director, NALCAB

2. Types of PlanningWhy Planning?Many different types of plans: Long Range Planning- strong emphasis on establishedtrends into the future, linear model, projects present intothe future Operational Planning- organizing all the tasks, actions,to carry out goals from strategic plan Project Planning- specific task, shortened timeline;narrow focus, provides limited basis for long-term decisions;also action plan (i.e. fundraiser) 3. Focus for Today Strategic Planning Business Planning 4. Strategic Planning Focuses on most critical issues of organization Identifies high leverage directions that alloworg to renew/reinvent itself, preserve viabilityand its competitive edge Allows thinking of long-term responses tointernal/external issues (changes in services,trends, politics, community needs) Clarifies the organizations core identityCitation: Institute of Cultural Affairs,1991-2005 5. Strategic Planning Future Oriented Identifies strategies for success Sets direction of the organization andimproves long-term prospects to thriveand grow Inclusive and participatory: board, staff,stakeholders 6. Strategic PlanElements of a Strategic Plan include: Mission & Vision Statement Environmental Scan/SWOT Specific goals to be accomplished Key action steps Clear priorities and implementation plan 7. Business Planning A detailed description of how an organizationintends to produce, market and sell a product orservice. Whether housing, commercial or otherenterprise, plan describes details of how you willoperate and expand your business. Goal may be: expand housing activities,commercial business venture to generaterevenue, create business opportunities,strengthen/revitalize neighborhoods. 8. Business Planning Who you are, what you do, how you will do it,your capacity to do it, what financial resourcesare necessary, how you will secure thoseresources. Serves as a guide through start-up, establishesbenchmarks to measure performance,importantly, helps attract financing bydemonstrating feasibility and level of planning 9. Business Planning First step in planning is establish goals to achievewith business Goals come from Strategic Plan and are Missionbased Examples: Revenue Generation; EmploymentCreation; Neighborhood Development Strategy Goals should be quantifiable, Rehabilitate 50single-family homes over 3 years Lets refer to the handouts for plan components: 10. Business PlanningElements of a Business Plan: Executive summary Company and product description Market description Operations Management and ownership Financial information and timeline Risks and mitigation 11. Contact Carol RodriguezProgram DirectorNALCABcrodriguez@nalcab.org 210/227-1010