ba 324h - business communication honors - loescher - …/media/files/msb...  · web viewit is my...

30
BA 324 Business Communication Fall 2011 Master Syllabus Applies to All BA 324 Sections Instructor Info Sections Dr. Kristie J. Loescher ([email protected]) 02030/ MW 2:00 /CBA 4.304 Office: CBA 2.216 / Phone: 471-9318 Office Hours: Mon/Wed 10:30 to 11:30a.m. Tue/Thu 11:00 to 12:00p.m. and by appointment TA: Miha Vindis ([email protected] ) Office Hours : Fri 10:00a.m. to 11:00a.m. and by appointment CBA 2.216 Prerequisites Required classes: English 603A, Rhetoric and Writing 306, 306Q, 309K, or Tutorial Course 603A, and credit or registration for BA 101H (or 102H), 101S, or 101T Expected skills: Basic writing skills, including grammar and mechanics Computer skills, including the ability to create PowerPoint presentations, communicate via email, and use the Internet Primary Textbook The primary required textbook for all BA 324 sections is Business Communication: Process & Product, 7 th edition, by Mary Ellen Guffey and Dana Loewy. Individual lecturers may require additional texts and/or reading packets. The textbook is available in two versions: bound and loose leaf. 1

Upload: dangdiep

Post on 27-Feb-2018

217 views

Category:

Documents


2 download

TRANSCRIPT

BA 324 Business Communication Fall 2011

Master SyllabusApplies to All BA 324 Sections

Instructor Info SectionsDr. Kristie J. Loescher ([email protected]) 02030/ MW 2:00 /CBA 4.304

Office: CBA 2.216 / Phone: 471-9318Office Hours: Mon/Wed 10:30 to 11:30a.m.

Tue/Thu 11:00 to 12:00p.m. and by appointment

TA: Miha Vindis ([email protected]) Office Hours : Fri 10:00a.m. to 11:00a.m. and by appointment CBA 2.216

PrerequisitesRequired classes: English 603A, Rhetoric and Writing 306, 306Q, 309K, or

Tutorial Course 603A, and credit or registration for BA 101H (or 102H), 101S, or 101T

Expected skills: Basic writing skills, including grammar and mechanics

Computer skills, including the ability to create PowerPoint presentations, communicate via email, and use the Internet

 Primary TextbookThe primary required textbook for all BA 324 sections is Business Communication: Process & Product, 7th edition, by Mary Ellen Guffey and Dana Loewy. Individual lecturers may require additional texts and/or reading packets. The textbook is available in two versions: bound and loose leaf.

Loescher Additional Required Materials Communication Matters: Write, Speak, Succeed 2nd Edition by Riekenberg, et. al. Save Our Slides (PowerPoint Slide Design Guide) 2nd Edition by William Earnest The Little, Brown Essential Handbook for Writers by Jane Aaron (or similar reference

book)

Recommended: (1) Quick Study Outline: English Grammar & Punctuation (2) Conquer Your Speech Anxiety, by Karen Dwyer. (strongly recommended for students with a fear of public speaking)

Mission StatementThe mission of BA 324 is to provide McCombs School of Business undergraduates with a conceptual framework and specific tools for communicating in complex environments and accomplishing strategic academic and professional business goals. This core course provides writing, oral, and collaborative skills necessary for future business courses, internships, and professional positions.

1

Course Objectives: Preparing Students for Business EnvironmentsBA 324 focuses on writing, speaking, and interpersonal communication. Although differences in instructors’ presentation styles are a natural and valuable part of a multi-section course, all sections of BA 324 have the same objectives. These objectives specify that business students, at the conclusion of the course, should be able to

Analyze communication situations and audiences to make choices about the most effective and efficient way to communicate and deliver messages

Conduct research that includes the use of electronic library resources and the Internet; use the results of that research to complete written and oral reports

Deliver effective business presentations in contexts that may require either extemporaneous or impromptu oral presentations

Provide feedback, accept feedback, and use feedback to improve communication skills Write business documents that are grammatically correct and use appropriate business style Develop effective interpersonal communication skills Use communication technology appropriately and effectively

Core Communication Skills and Required AssignmentsBA 324 focuses on a core set of communication skills and requires assignments that support students in their learning of these skills. Students can expect to work on this core set of skills in all sections of BA 324, although individual sections may add or substitute specific assignments that teach the same skills and fulfill the same course objectives. These communication skills and the types of assignments that teach those skills are described below.

Written Communication: Students write letters, memos, proposals, formal and informal reports, work plans, and progress reports.Oral Communication: Oral presentations from 2-30 minutes long address informative, persuasive, and extemporaneous methods of delivery. Some oral presentations require the use of visual aids such as handouts, overhead transparencies, and presentation software such as PowerPoint. Time Management: Assignments are varied, integrated, and overlapping, and students must focus on multiple issues, projects, and demands. Students must, therefore, take responsibility for planning and pacing their own work as well as developing time management skills.Project Development: Groups of approximately four to six students develop projects, complete research, schedule meetings, write team papers and reports, and deliver a 20-30 minute oral presentation using visual aids. These projects build on and use the skills developed in other class assignments.Evaluation/feedback: Assignments that require students to learn and develop evaluation and feedback skills are included throughout the course. These assignments may involve editing one’s own writing and doing self-critiques, self-evaluations, or analyses of one’sown presentations, interpersonal communication, and other class activities. These assignments may also involve peer-editing as well as providing evaluations and critiques of the work of other class members.

Group Management: Students work on group projects to practice interpersonal skills by communicating with group members, other groups, and peers outside the group.

BA 324H Fall 2011 Page 2 Loescher

Meeting Management: As part of the projects, groups meet on a regular basis, develop meeting goals, make agendas, facilitate meetings, provide feedback, and submit meeting summaries.

Grading, Key Content Areas, and Required AssignmentsGrades in BA 324 are based on a student’s work in three key content areas. These content areas reflect the mission of the course, the course objectives, and the core communication skills that students are expected to learn. Each of these content areas represents a fixed percentage of the course’s content. In two of these areas, there is a minimum number of specific assignments required for all sections of the course. Students should review the required assignments for their particular BA 324 section.

Three key content areas for BA 324:

Written Communication (55%)Including a minimum of Eight 1- to 3-page assignments or exercises (e.g., memos, emails, letters, blogs,

summaries, etc.). One business research report or proposal Agendas, work plans, PowerPoint slides, outlines, etc.

Oral Communication (30%)Including a minimum of One group research presentation One interpersonal assignment

Professional Development (15%)Including Exams (essay or multiple choice), quizzes, and worksheets Class participation Professional conduct Other assignments (written or oral) requiring analysis and integration of course

concepts

BA 324 : Writing Flag Designation (Substantial Writing Component Course)

Courses that carry a writing flag are intended to offer students significant opportunities tohone their writing skills as they progress through their core curricula and major coursework.

A writing flag course fulfills the following criteria:

Requires students to write regularly—several times during the semester—and to complete writing projects that are substantial. It is only through the practice of writing that students learn to improve their writing.

Is structured around the principle that good writing requires rewriting. Students must receive meaningful feedback from the instructor (or teaching assistant) so they can improve successive drafts.

Includes writing assignments that constitute at least one-third of the final grade in the course. These assignments must be graded on writing quality as well as content.

Provides an opportunity for students to read each other’s work and offer constructive criticism. Careful reading and analysis of the writing of others is a valuable part of the learning process.

BA 324H Fall 2011 Page 3 Loescher

Written assignments comprise 55% of the grade for this course. Of that 55%, half of the grade is based on the quality of your writing, and the other half is based on evidence of your understanding of the material and fulfillment of other criteria.

Revision/Rewrite PolicyOne writing project, chosen at the instructor’s discretion, will involve revision. “Rewriting” goes beyond the correction of grammar, mechanics, and usage. It typically involves the re-thinking of major arguments, organizational elements, perspectives, or stylistic choices in the project. Instructor CommunicationsInstructors use mass e-mail functions (e.g., Blackboard) to communicate with students. Students are responsible for checking their university e-mail accounts regularly. E-mails

Attendance /Punctuality PolicySince BA 324 teaches both conceptual knowledge and skills, daily attendance and active participation in the class are required. Students should view class attendance as they would work attendance and communicate to their peers and instructor in an appropriate manner.

If your absences exceed three days for a MWF course or two days for a TTh course, your final grade is impacted by a minimum of a 1% deduction of your final grade per absence. Instructors reserve the right to fail students whose absences exceed eight MWF classes or five TTh classes.

Please review carefully the additional attendance requirements specified by your instructor.

Grading Policy for All BA 324 and BA 324H SectionsThe following plus/minus scale will be used to determine final course grades in all BA 324 and BA 324H sections:

A 93 and above Excellent - indicates mastery, professional levelA- 90-92.9B+ 87-89.9B 83-86.9 Good - respectable level for business environmentB- 80-82.9C+ 77-79.9C 73-76.9 Average - marginal for business environmentC- 70-72.9D+ 67-69.9 Insufficient mastery - unacceptable for business environmentD 63-66.9D- 60-62.9 Unsatisfactory (Failing for Pass/Fail)F 59.9 and below

BA 324H Fall 2011 Page 4 Loescher

University Policies Relevant to BA 324 Students

Academic Integrity (Please read very carefully)The responsibilities of both students and faculty with regard to scholastic dishonesty are described in detail in the Policy Statement on Scholastic Dishonesty for the McCombs School of Business, available online at http://www.mccombs.utexas.edu/udean/Scholastic_Responsibility.asp

One of the provisions of this statement reads as follows:“The McCombs School of Business has no tolerance for acts of scholastic dishonesty. The responsibilities of both students and faculty with regard to scholastic dishonesty are described in detail in the Policy Statement on Scholastic Dishonesty for the McCombs School of Business. By teaching this course, I have agreed to observe all of the faculty responsibilities described in that document. By enrolling in this class, you have agreed to observe all of the student responsibilities described in that document. If the application of that Policy Statement to this class and its assignments is unclear in any way, it is your responsibility to ask me for clarification. Policy on Scholastic Dishonesty: Students who violate University rules on scholastic dishonesty are subject to disciplinary penalties, including the possibility of failure in the course and/or dismissal from the University. Since dishonesty harms the individual, all students, and the integrity of the University, policies on scholastic dishonesty will be strictly enforced. You should refer to the Student Judicial Services website (http://deanofstudents.utexas.edu/sjs/) or the General Information Catalog to access the official University policies and procedures on scholastic dishonesty as well as further elaboration on what constitutes scholastic dishonesty.”

BA 324 instructors will follow and enforce the provisions of the Policy Statement on Scholastic Dishonesty for the McCombs School of Business. You are responsible for reading, understanding and following the Policy Statement on Scholastic Dishonesty for the McCombs School of Business and the policies and procedures on scholastic dishonesty on the Student Judicial Services website. Included in these responsibilities is the responsibility for understanding what actions constitute scholastic dishonesty.

You may not use any resources, including, but not limited to books, computers, databases, etc. for out-of-class assignments if using such resources constitutes one or more acts of scholastic dishonesty, as defined in the General Information Catalog or as described in the Policy Statement on Scholastic Dishonesty for the McCombs School of Business. By way of example and not by limitation, you may not consult or submit work (in whole or in part) that has been completed by other students in this or previous years for the same or substantially the same assignment. Students should be aware that all required writing assignments may be submitted through a software program called SafeAssign on Blackboard. The software is designed to help faculty and students organize and improve the writing process by encouraging original submissions and proper citation practices.

BA 324H Fall 2011 Page 5 Loescher

Class Websites and Student PrivacyStudents who do not want their names included in these electronic class rosters must restrict their directory information in the Office of the Registrar, Main Building, Room 1. For more information visit the Registrar’s website at

http://www.utexas.edu/student/registrar/faq.html#directory

Services for Students with Disabilities "The University of Texas at Austin provides upon request appropriate academic accommodations for qualified students with disabilities. For more information,contact the Office of the Dean of Students at 471-6259, 471-6441 TTY." Religious HolidaysA student who is absent from a class or examination for the observance of a religious holy day may complete the work missed within a reasonable time after the absence, if proper notice has been given. Review this policy at http://www.utexas.edu/student/registrar/catalogs/gi03-04/ch4/ch4g.html#religion

BA 324H Fall 2011 Page 6 Loescher

Writing Rubric

BA 324 Business Communication

Criteria Poor Satisfactory Strong

Organization Writing is not concise Focus and direction of Writing is concise andand tends to ramble; lack writing are acceptable and clear; information is easyof direction interferes with do not interfere with to understand; focus andaudience understanding; audience understanding; and direction of writinglacks clear topic sentences minor errors in cohesion are obvious to audience

Introduction and Main idea or purpose is not Main idea or purpose is Introduction not onlyConclusion established in the appropriate established in the appropriate establishes main idea or

paragraph; conclusion does paragraph; conclusion is purpose as appropriate, butnot include contact information, satisfactory but lacks at least also has an interesting hook;end date, goodwill, or future one important statement conclusion includes everyrelationship necessary action or statement

Punctuation and Writing contains numerous Writing contains occasional Writing is nearly error freeSpelling and/or significant errors which errors, which do not distract with no item that distracts

distract from the message from the message from the message

Sentence Structure Sentence structure lacks Most sentences build within Sentences are clear, welland Transitions readability and/or is awkward; paragraphs for readability; developed, and express

connections between topics, a few sentences lack transition concise ideas; transitionsideas, or arguments lack clear create strong readabilitytransition

Background and Ideas lack support or are Ideas are supported with Arguments are supportedCritical Thinking expressed with personal views; occasional citations or class with cited references or

no original thoughts that show lessons; some individual, relevant facts; strong use ofcritical thinking original ideas are expressed originality is shown

throughout the message

Professional Format Document is not professionally Document follows most of the Professional format style isand Tone formatted; tone and language traditional format guidelines but obvious; all aspects of the

are inappropriate has at least one distracting error; tone and language lend totone and language use are fair audience’s verbal and non-

verbal understanding

Adapted from the Association to Advance Collegiate Schools of Business (AACSB) Assessment Writing Rubric

BA 324H Fall 2011 Page 7 Loescher

Oral Presentation CriteriaCriteria for Grading Speeches*To receive a C on your speeches, you must meet the following standards:1. The speech must be original.2. The type of speech presented must be appropriate to the assignment.3. The topic must be appropriate for the audience and sufficiently focused.4. The speech must fit the time requirements of the assignment.5. The speech must be presented on the day assigned.6. Main ideas must be supported with facts and figures, appropriate testimony,

examples, or narratives.7. The speech must have a clear sense of purpose.8. The speech must have a clearly identifiable and appropriate design, complete with an introduction and a

conclusion.9. The speech must be presented extemporaneously.10. The speech must satisfy any specific requirements of the assignment, such as number of references, formal

outline, or use of visual aids.11. The speaker must use language correctly.

To receive a B on your speech, you must meet the following standards:1. Satisfy all requirements for a C speech.2. Select a challenging topic and adapt it appropriately to your audience.3. Reflect a greater depth of research 4. Clearly identify sources of information and ideas.5. Create and sustain attention throughout the speech.6. Make effective use of transitions, previews, and summaries.7. Use good oral style.8. Present the speech with poise.

To receive an A on your speech, you must meet the following standards:1. Satisfy all requirements for a B speech.2. Demonstrate imagination and creativity in topic selection and development.3. Develop and sustain strong bonds of identification among the speaker,

audience, and topic.4. Consistently adapt information and supporting material to the experiential world of your audience.5. Reflect an even greater depth of research (Refer to your assignment sheet for each presentation)6. Demonstrate artful use of language and stylistic techniques.7. Make a polished presentation that artfully integrates verbal and nonverbal communication skills.

A D speech does not meet one or more of the standards for a C speech or:1. Is obviously unrehearsed.2. Is based entirely on biased information or unsupported opinions.

An F speech does not meet three or more of the standards for a C speech, reflects either of the problems associated with a D speech, or:1. Uses fabricated supporting material.2. Deliberately distorts evidence.3. Is plagiarized.

*Reprinted by permission of the Speech Communication Association.

These criteria apply to all oral presentations in this course.

BA 324H Fall 2011 Page 8 Loescher

BA 324H Fall 2011 Page 9 Loescher

Loescher Course Policies           

Absences and Tardies: See Attendance in Master Syllabus. Attendance is an important aspect of your learning in this course. In addition to the considerable material covered in class, and the experiential learning opportunities, we are modeling a workplace environment. Because of the collaborative nature of this course, you are expected to attend all classes, as well as all team meetings as scheduled with classmates.  Attendance is tracked using a sign-in sheet for each class day.  Please make sure you sign in to assure you receive appropriate credit for attendance.

Students coming into class late and leaving early interfere with the effectiveness of the learning community. Therefore, please be punctual. If you arrive late or must leave early, please speak with me about your situation and sit near the door where your arrival/departure will cause the minimum amount of disruption. If you are absent, it is your responsibility to get any special in-class instructions from a classmate, then come to me for copies of any handouts and with your questions. Tip: do not ask me if you missed anything or if we did anything important – the answer to both questions will always be, “of course”.

You are required to notify me by e-mail, or voice mail if you will be absent or late. You also owe that same courtesy to team members.  I will treat each of you as an adult and will expect you to understand and appreciate the consequences of your choices. The instructor will deduct 1% from the final grade for the third missed class and for each additional missed class thereafter. The instructor reserves the right to assign an F to students who miss FIVE or more classes and/or scheduled meetings. Medically-related absences are no exception to this policy.

Genuine emergencies and serious illness will be handled with understanding; my flexibility in allowing a student to continue in the class will be determined, in part, by their standing in the class in terms of participation and attendance. Similarly, student athletes and seniors conducting job interviews will be dealt with on a case-by-case basis. While a grade penalty for missed classes will be assessed, students will be allowed to continue in the class as long as they complete class work and participate appropriately on team assignments.

The ONLY time an absence can be exempt from this policy is in the case of exigent circumstances. Exigency is defined as any situation that causes you to become physically or emotionally unable to attend class, as judged and documented by the Office of the Dean of Students. If you think your physical illness or emotional duress might qualify as exigency, please request a letter from your doctor and make an appointment with Services for Students with Disabilities or the Counseling and Mental Health Center. The instructor must receive an accommodation letter from the Dean of Students in order for you to be exempt from the attendance policy.

Class preparation: Please make the time to read and review the text assignment prior to class.   In our lectures and class discussions, I am assuming you have read the text and that my comments are supplemental and focused on applying the information.  In assessing the participation portion of your grade, I pay particular attention to the questions, thoughts, discoveries, ideas, and insights you share with us about what you've read.

Communication: E-mail and attending office hours are the preferred methods of communication. Please consult the TA with questions regarding grades, attendance, and other general class concerns. You may address any member of the teaching team (preferably in office hours) with questions regarding applying class topics in the real world, as well as any personal management dilemmas, concerns, or issues. You are also welcomed and encouraged to come to instructor office hours to introduce yourself and chat.

You can expect notices, reminders, and individual communications from me and/or the TA via e-mail on a regular basis. It is your responsibility to check your e-mail regularly and to make sure that the correct e-mail address is on the university’s system. Failure to check your e-mail is not an acceptable excuse. If you have any problems with e-mail, you must resolve them through the appropriate channels.

Please put “BA 324H” in the subject line of all e-mails. E-mails without this subject line risk not being seen or addressed. Please also include your full name at the end of your e-mail (particularly those of you without your name in your e-mail address).

E-mails to any member of the teaching team will be answered within one working day. Remember to consider the audience in your e-mail communication. Please keep e-mails professional and polite; e-mails with unprofessional/rude tone or content will not be answered and you may be required to meet individually with me. I reserve the right to deduct points from your attendance/participation grade for inappropriate e-mail, phone, or face-to-face communication.

Your questions and observations are welcome during lecture. Please feel free to ask for clarification if I am not making sense to you. You may also e-mail me with questions you would like addressed in the next lecture. If I determine you need more individual attention, I may ask that you see me after class or in office hours in

BA 324H Fall 2011 Page 10 Loescher

Loescher BA 324H Fall 2011Assignment list

Required: Graded Assignments:Grade Type

Contact Area

Weight

Favor request: "You" view Individual Written 5%E-mail Portfolio Individual Written 5%MBTI Writing in Voice + MBTI test Individual Written 5%Blog Evaluation Individual Written 5% Communication Research Presentation + video eval Individual Oral 10%Marketing/Sales Presentation + video eval Individual Oral 10% 

Technical Writing Quiz #1 Individual Pro 1%

Technical Writing Quiz #2 Individual Pro 2%

Technical Writing Quiz #3 Individual Pro 2% 

Exam #1 In-class Writing Individual Written 5%

Exam #2 In-class Writing Individual Written 5%

Exam #3 Multiple Choice Individual Pro 5% 

Team Agreement Team Written 2%

Meeting agenda and minutes Individual Written 2%

Bibliography and Citing Sources Individual Written 3%

Client Proposal + midterm peer eval Team Written 3%Project Presentation Team Oral 10%Consulting Project Report + final peer eval Team Written 15% Participation/Professional Conduct Individual Pro 5%Extra credit (complete up to 10-points worth)   1%

BA 324H Fall 2011 Page 11 Loescher

BA324H Business Communications Fall 2011 Class CalendarWeek Dates Lecture Topics/Assigned Readings Required Reading and Materials

1 Wed8/24

Introduction: Syllabus, Class Policies 

Communication Model and Communication Barriers

Assignment overview In-class technical writing exercise

Preview AssignmentsParticipation/Professional ConductExtra Credit

Ch 1: Effective and Ethical Communication at Work p.13-24

Communication Matters: - The Costs of Poor Communication p.9- Communication Gap p. 11

Learning styles http://www.engr.ncsu.edu/learningstyles/ilsweb.html

2Mon8/29 Communication Model and

Communication Barriers (continued)

Preview AssignmentsFavor request

Review BA324 Style Guide

(Bb – Course Documents) Appendix D Grammar Handbook

Wed8/31

Prewriting business messages Audience analysis Composing business messages

Technical Writing Quiz #1

Ch 4: Planning Business Messages Ch 5 Organizing and Writing Business Messages

Communication Matters:- The Write Stuff p.43- The Art of the Paragraph p. 75

3 Mon9/5 LABOR DAY – No Class

Wed9/7

Due: Favor Request

Revising business messages Goodwill messages Business correspondence:

Letters

Preview AssignmentsE-mail PortfolioIn-class Writing

Ch 6: Revising Business MessagesCh 8: Positive Messages Appendix B: Document Format Guide

Communication Matters: - Golden Rules of Writing Well p.49

BA 324H Fall 2011 Page 12 Loescher

Week Dates Lecture Topics/Assigned Readings Required Reading and Materials

4 Mon9/12

Business correspondence: E-mails and memos

Preview Assignments:Personality Type

Ch 7: Electronic Messages and Digital MediaFormatting Business Documents (Blackboard)

Communication Matters: - E-Writing: Tips for Online Communication p. 51

Wed9/14 In-class Writing #1

Meet in MOD LAB WEST

5Mon9/19

Consulting Project Overview Team building for teamwork Conflict management

Ch 2: Professionalism p. 39-48

Communication Matters- Reengineering Today’s Core Business Process – Strong and Truthful Conversation p.123

Complete your MBTI personality type test for next class:

http://similarminds.com/myers-briggs-jung.html

Wed9/21

Due: 4-letter personality type Due: E-mail Portfolio

MBTI Personality Types: Understanding yourself and others

Preview Assignments:MBTI Writing in voice

Please note your 4-letter personality type on the sign-in sheet today.

Link to the similarminds page of descriptors: http://similarminds.com/jung/enfp.html 

And if you're interested in other sources, here is a link to a different page with information:  http://www.personalitypage.com/high-level.html

6 Mon9/26

MBTI (continued)

Writing in voice practice Effective peer editing

Bring a draft of your MBTI Writing in Voice paper for peer editing

BA 324H Fall 2011 Page 13 Loescher

Week Dates Lecture Topics/Assigned Readings Required Reading and Materials

Wed9/28

Due: MBTI Writing in Voice

Running effective meetings Agendas and minutes Team Assignments

Preview Assignments:Team AgreementMeeting agenda and minutes

Ch 2: Professionalism p. 48-58 Formatting Business Documents

(Blackboard) Bring calendars to schedule team

meetings Team should decide on a client

before 10/27

7 Mon10/3

Public speaking for business: analysis and composition

Sign-up for speech days

Preview Assignments:Communication Research Presentation

Ch 14: Business Presentations

Communication Matters- Presentation is Everything p.87- How to Become an Authentic Speaker p.93- Presentations with Something for Everyone p.99

Wed10/5

Due: Team Agreement

Presentation Delivery and Conquering Nervousness

Business Communication Ethics

Technical Writing Quiz #2

Communication Matters- 5 Tips for Exciting Speeches p.89- It’s Not Your Mouth That Speaks Volumes p.91

8 Mon10/10

PowerPoint Design 

Preview assignments:In-class writing #2Blog Evaluation Report

Save Our Slides by Earnest

Wed10/12

In-class Writing #2Meet in MOD LAB WEST

9 Mon10/17

Due: outline and audience analysis from today's speakers (1/pair)

Communication Research Presentations  #1-7

Wed10/19

Due: outline and audience analysis from today's speakers (1/pair)

Communication Research Presentations  #8-14

BA 324H Fall 2011 Page 14 Loescher

Week Dates Lecture Topics/Assigned Readings Required Reading and Materials

10Mon10/24 Writing reports: Client Proposals

Ch 13: Proposals, Business Plans, and Formal Reports p. 430-432

Communication Matters- A Winning Proposition p. 59

Wed10/26

Due: video evaluation memosDue: Blog Evaluation Report

Writing Formal Analytical Reports: Research, Bibliography, and Citing Sources 

Technical Writing Quiz #3

Preview Assignments:Client Proposal

Ch 11: Report and Research Basics p. 349-364

11Mon10/31 Conflict Management review

Listening skills Non-verbal communication Etiquette

Preview Assignments:Bibliography and Citing Sources

Ch 2 Professionalism p. 58-69

Communication Matters- Don’t Misconstrue Communication Cues p. 201

Wed11/2

Due: Client Proposal

Persuasive Writing and Speaking: Recognizing the Hard Sell

Preview assignments:Marketing/Sales Presentation

Chapter 10: Persuasive and Sales Messages

Communication Matters- The Art of Persuasion p.147

12 Mon11/7

Due: mid-project team evaluations

Soft Sell Sales Communication: The Art of Seduction

Wed11/9

Due: Bibliography and Citing Sources

Soft Sell Sales Communication: (continued)

Cross-cultural communication

Ch 3: Intercultural Communication

Communication Matters:- How to Be a Good Global Communicator p. 225

13Mon11/14

Due: outline and audience analysis from today's speakers (1/pair)

Soft-Sell Presentations #1-7

BA 324H Fall 2011 Page 15 Loescher

Week Dates Lecture Topics/Assigned Readings Required Reading and Materials

Wed11/16

Due: outline and audience analysis from today's speakers (1/pair)

Soft-Sell Presentations #8-14

14Mon11/21 In-class Exam:

Multiple Choice

Wed11/23

Catch-up: TBA

15Mon11/28

Writing Formal Analytical Reports: Illustrating Report Data Conclusions & Recommendations 

Preview Assignments:Consulting Project Report

Ch 11: Report and Research Basics p. 337-347 and p. 364-370

Ch 13 Proposals, Business Plans, and Formal Business Reports p. 433-449

Wed11/30

Due: video evaluation memosDue: Last day for agenda and minutesDue: Last day for extra credit

Team presentations: strategies, dress, visuals

Recommendation letters Consulting project on resume

Preview Assignments:Project presentationProject evaluation memo

FINAL EXAMTentative Date: Wed.12/7 2p-5p

Due: One audience analysis and one set of PowerPoint slides from each teamDue: One Consulting Project Report with Transmittal Letter from each team Due: Project evaluation memo from each student

Team Project Presentations

BA 324H Fall 2011 Page 16 Loescher