BA (Hons) Fashion Business and Promotion - PR and Marketing Specialist

Leilallure@outlook.com – 07792187521 Linked in: Leila Smith - Twitter: @_leilallure

www.leilagracesmith.wixsite.com/leila

Interests and Achievements• In 2016, I designed a Spring/Summer collection of bikinis and beachwear which I then marketed and

sold from my Instagram. This collection was then selected to showcase at a fashion show by ‘Variety theChildren’s Charity’ In front of hundreds as the ‘Young and Upcoming Designer’.

• Nominated as Sixth Form’s ‘Designer of the year’ 2017.• I constantly keep up to date with the latest movements in the industry as well as Political, Economic,

Environmental, Technological and Social.• I spend my spare time visiting exhibitions, exercising, socialising with family and friends, travelling to

different cities and learning about different cultures.• Guest Speaker at Solihull Sixth Form College offering advice and inspiration.

Industry ExperiencePublic Relations Assistant, Digital Glue (January 2020 - January 2020)

Intern•Writing blogs on behalf of several different brands adapting to each companies particular style and toneof voice. •Designing press releases for any important news and updates. •Updating social media content.

•Research and Outreach initiatives. •Deciding on concept ideas for promoting upcoming events.

Nivea Gifting/Marketing Assistant, Beiersdorf (April 2019 – May 2019)Intern

• Analysing upcoming trends in order to decide on AYR 2020 range.• Liaising with worldwide suppliers forthe best quotations for the value added items such as washbags.• Deciding on pack concepts in order toappeal to the appropriate markets. • Organising the gifting samples and sending correct supplies out to

customers/ brands in order to boost sales.

PR Manager, Zealous Events UK (February 2019 – May 2019)• Organising charity events in order to raise money for St Basil’s homeless charity. • Ensuring the

appropriate press and media have been contacted in the lead up to and after the events. • Managing guest lists and VIP attendees. • Being in charge of ensuring Zealous Events grow/maintain a fantastic reputation. • Social media coverage for the Zealous Events brand as well as event promotion. • Arranging PR stunts to

gain as much coverage as possible. • Working closely with the marketing team in order to appeal to as manynew potential customers as possible.

PR Assistant, Delicious PR (October 2018)• Event planning including restaurant launches, press dinners, food reviews, blogger nights, press

interviews. • Attending client meetings and journalist meetings. • Social media for Delicious PR including creating and writing original content based on what we are doing, writing content on what our clients are

doing, writing newsletters and managing databases. • Restaurant PR including creating and writing original ideas for the restaurant clients we manage and securing press coverage for food reviews.

I am an extremely friendly, sociable character who is able to work great in a team as well as independently. I have fantastic organisational skills which allow me to be great when working towards deadlines. I am very

creative and always think outside the box when coming up with new ideas. I am also a confident and reliable person who really loves meeting

new people and being given the chance to learn new skills.

London Fashion Week Assistant, POP PR (September 2018)Intern

• Being the first point of contact for our VIP Clients. • Directing and seating high profile guests. • Helping the designers with any assistance they may need backstage. • Assuring all of the events and fashion shows run smoothly. • Dealing with any queries or requirements from our clients to provide the best possible service/

experience.

Live Project with Selfridges, Birmingham (May 2018)As part of the ‘Visual Merchandising’ module for Fashion Business and Promotion, students were given the

exciting opportunity to take part in a live project with Selfridges. This included collaborating with a luxury brand of your choice in order to create a pop-up store alongside other luxury concessions such as Tiffany,

Gucci, Moschino etc. Working in groups, we had to design a concession that offered a Luxury service/experience to appear during Selfridges recent exploration: Radical Luxury.

Fashion Assistant, Fabulous Magazine (November 2016)•Pulling together columns on trends/microtrends. •Organising the clothing preparing for upcoming shoots.

•Assisting on Photoshoots. •Dealing with sample returns.

Work ExperienceReceptionist/Hostess, Porsche Centre Solihull (December 2016 - Present)

•Making a strong impression on the company as the first point of contact for customers upon arrival. •Answering telephones. •Face to face and over the phone customer service. •Providing suitable

refreshments. •Working with a team of hosts to provide a luxury service. •Presenting myself at a high standard to reflect the brand in the best way possible. •Updating the files with any new data.

Receptionist/Hostess, Listers Land Rover Solihull (July 2015 - November 2016)

Waitress/Shop Assistant, The Bread Collection, Solihull (September 2014 - March 2015)

Education Birmingham City University (September 2017 - June 2020)

BA (Hons) Fashion Business and Promotion. Modules include: Fashion Business Context, Trend Forecasting, Buying and Merchandising, Visual

Merchandising, Marketing and PR, International Retailing and Events Management. Skills include: Adobe Photoshop, Adobe Indesign, Adobe Illustrator, CAD design, Cinema 4D, Business

terminology and theory, Assessing/Analysing current affairs, SWOT/PESTLE/Porters 5 forces techniques, Sector analysis, Critical paths, use of WGSN, Conceptual thinking, Key driver knowledge, Working with

tribes, Creating own trends, Teamwork, Hindsight/Insight/Foresight research.

The Sixth Form College, Solihull (September 2015 - June 2017) BTEC Level 3 Art and Design - Distinction.

Arden Academy, Solihull (September 2009 - June 2014) 9 GCSE’s Including Maths, English Literature, English Language and Textiles.

ReferencesAndreas Ostermayr: Beiersdorf - General Manager Northern Europe

Nikki Goh: Digital Glue - Public Relations Account Director

To Whom It May Concern, Re: Letter of recommendation for Ms. Leila Smith I am writing this letter of recommendation for Ms. Leila Smith following her week of working with us at Digital Glue. Leila reached out to Digital Glue in January 2020 for a chance to gain work experience at a Marketing agency. She began her week’s experience not long after. In that duration, Leila was involved in tasked to develop blogs, press releases, social media planning, research and outreach initiatives. She undertook her responsibilities well, with little supervision. Leila also demonstrated great initiative, efficiency and organisation skills. Leila’s cordial personality and great sense of humour was instrumental in her getting stuck in with the team and accomplishing her tasks effectively. All of which, she accomplished with grace and success. I am happy to be a reference contact for Leila and can wholeheartedly endorse her work ethic, amicable personality and professionalism. Please feel free to contact me should you require further information. Your Sincerely, Nikki Goh PR Account Director nikki@digitalglue.agency 01217 942069

The Arch, 48-52 Floodgate St, Birmingham B5 5SL