babajob documentation

REACHING OUT TO THE POORWITH BETTER JOBS

CONTENTSACKNOWLEDGEMENT

SYNOPSIS

WHAT IS BABAJOB?

COMPETITION/INFLUENCES

THE SCOPE

RESEARCH

ITERATION 1 + USABILITY TESTS

ON THE WEB

PRINT COLLATERALS

CONCLUSION

I would thank a lot of people for this project.

Sean, who bore with my idiosynchracies and laziness in the last few months and guided me with his experience and

pushed me to come up with a great body of work, at the end of this project.

Vir and Maya, who with their valuable inputs to my work, made a huge difference.

My friends, who gave me temporary accomodation in Bangalore when I quit Microsoft and came back to Bangalore to

resume working on babajob full time and my parents, who thought this was not such a good decision, but still stood

by me.

Last, but in no way the least, my mentor for this project, Prof. Manoj Neelakantan who trusted me and added valuable

insights and value to make this project turn out the way it has, today.

ACKNOWLEDGEMENT

There are ample number of solutions for the job maket, when it come to the formal job market. Managers, engineers,

designers and so on and so forth have no dearth of avenues where they can find colleagues, companies and people to

associate with and maybe even help and collaborate for professional opportunities. But what about people in the

informal sector? They still go from one door to another, looking for jobs and negotiating a couple of hundred rupees

for their work. Where on one hand, finding jobs is a problem that this sector majorly faces, security and many other

concerns are also concerns that employers and job seekers share alike.

This project aims to make lives better by solving the above problems for the informal sector. The project will combine

print, web and mobile media to reach out to the poor and introduce them to better opportunities in their respective

domains. This will guarantee a very far and wide reach, not only in the cities but also, in the rural sector of India, from

where people migrate to the cities for making a living.

Not only will the job seekers be informed about better opportunities, they will also be guided through, wherever

required as this sort of a system might take some time to be assimilated in the lesser literate section of the society. All

in all, the aim will be to keep it simple and to reach as far as the eye can see.

SYNOPSIS

WHAT IS BABAJOB?

BabaJob is a company which connects employers and job seekers, positively contributing to the quality of life for each. BabaJob seeks to maximize their potential for quality of life improvements of the employee, such as salary and commute time. Unlike most hiring agencies, BabaJob expends extra resources to post jobs for free, to offer their services to employers listed elsewhere, and to increase the quality of the job seeker inventory (taking pictures, free help, etc) – all in all, providing a valuable, unparalleled service. The market potential of these valuable and unparalleled services is to engrain users as devoted fans.

Babajob.com is a Bangalore-based start up that uses the web

and mobile technology to connect employers and

bottom-of-the-pyramid (BOP) informal sector workers (i.e.

maids, cooks, drivers, etc.) with the goal of creating a scalable,

replicable and profitable solution to combat poverty. Babajob

aims to do this by creating greater market efficiency in the

informal sector through voice and web features such as SMS,

UssD, automated voice systems, and operator manned call

centres, enabling employers and job seekers to find each other.

The value that babajob offers to both its employers and job

seekers is in its ability to provide access to critical job and job

seeker information through various technology platforms. By

leveraging web and mobile technology, babajob is able to scale

and engage a wider audience creating greater efficiency for

employers and having a social impact on job seekers.

Employers can conveniently browse job seeker profiles based

on salary, location, languages, employment background, skills

and references. Babajob offers several fee-based services to help

in the matching and hiring of seekers.

Similarly, job seekers can discover and access multiple job

opportunities based on their preferences of location, salary, job

category, etc. They have the added-benefit of applying to

nearby-jobs using their low-end mobile phones.

Because Babajob offers a scalable form of livelihood

enhancement to India’s base of pyramid users, babajob

resonates strongly with India’s Telco carriers and handset

makers. Why? Babajob’s services on their networks and devices

allows companies to make credible claims that buying a better

handset or additional VAS services will lead to higher incomes

and better job opportunities for their customers. As the next

300 million India phone customers are likely to poorer than the

first 400 million customers, telcos and handset makers must

enable incomes to increase through the use of their services to

maintain growth.

Babajob currently has a staff of 16, over 60,000+ customers and

sends out over 1 million job alerts per month.

Most people find jobs through people they know – namely their

extended social network – and most employers – particularly

when hiring employees that work in the home - would like to

hire a person who someone they trust can vouch for.

Babajob.com is an attempt to digitize this process to efficiently

“get the word out” and importantly provide an incentive for the

folks in between an employer and employee to connect people

together.

COMPETITION / INFLUENCES

Not only as a part of the re-design exercise butalso in our

general functioning, we derived inspiration and took a close

look at websites who performed the task of helping people

professionally in the formal sector.

Quikr.comSuper simple replies and sign-ups - they seem to be doing a

good job capturing user content by making responding to ads

super easy (almost to a fault given that their profile data is so

sparse.) Yes, this page is busy but after clicking "Reply" notice

the green inline registration and subscription sign-up:

simplyhired.comSimply Hired uses a simple, big and bold input to get the user

started on his job search. There’s also a list of job categories to

choose from and apply.

EmployoListoA South American job site. They have a reasonable flow -

forcing employers to state their job post before.

Another thing to notice is the fact that they suggest, after an

employer has mentioned the job category, the number of

employees present in that category and also the average wage

paid, which gives the employer an idea as to how much to

offer.

Labor FairThe site operates in the same domain in the west as babajob

intends to, in India. Nice, clean interface.

THE SCOPE

The project aimed at developing information systems for

both the employers and the job seekers in the informal

sector. These would comprise of:

A web portal, which will be a means for them to connect

with candidates and offer them jobs. On the employers’ front,

this face will also be useful to organizations who want to hire

in bulk. In another way, this is useful to agencies who would

want to tie up with babajob and help people get jobs.

Yet another face of this portal is the one open for mentors, who

want to help people get jobs.

For the job seekers, the portal will also be a means to get

themselves registered and more importantly, find and apply

for jobs. They to, might also want to apply for other people.

Information booklets for Agents, who will register job

seekers and for the job seekers themselves. These will clearly

explain babajob’s intentions and methods required as

knowledge for someone who wants to make use of babajob’s

services. These comprise of the booklets as well as information

cards which have more than just the purpose of informing the

job seeker. They also act as holders for debit cards, which help

them in being retained, too.

Posters and other promotional materials used in

popularizing the service and driving traffic to babajob.

Another example being, a flash movie which will be put up at

railway stations to guide people on how to register and start

receiving job alerts.

RESEARCH

WHO WILL BENEFIT IT AND HOW?

PERSONASInformal workers make up over 90 percent of India’s total

workforce. According to the Indian National Informatics

Centre (NIC), that percent is steadily increasing.

The objective of this study is to identify the key segments

at work in India’s informal sector in order to understand

Babajob’s current and potential roles in India’s employ-

ment provision and social development.

The following is a market segmentation and strategy

guide based on primary and secondary research conducted

in Bangalore between December 2009 and February 2010.

The data and information in this section has been gener-

ated through qualitative interviews with job seekers from

these top industry groups. Data was collected on workers

with varying skills and education levels, and varying

geographic backgrounds. These findings were then used to

construct market segmentation “personas,”that is, useful

character profiles that represent major segments in India’s

informal economy. Some job seekers and employment

agencies were contacted through the Babajob website.

Other informants were reached through neighbors and

friends in Bangalore or through the networks of local

NGOs and community organizers. Most interviews were

conducted in person, occasionally with the help of a transla-

tor.

For the purposes of this study, it seemed useful to first catego-

rize informants by how they get hired or look for jobs (in most

cases through word of mouth and social networks, through

large sourcing companies, through newspaper ads, or

through online services and mobile technologies). While

categorizing workers in this way, several metrics arose. How a

worker was hired appeared directly related to the level of skill

involved in a job, the size of the worker’s income, and the

scale of the enterprise for which they work. This was boiled

down into five major segments, with monthly salaries rang-

ing from less than Rs. 3,000 (US $64) to Rs. 25,000 (US $532).

In addition to monthly income, job seeker segments have

been distinguished in terms of the work type, business size,

hiring routes, level of education, languages spoken, mobile

phone penetration and Internet literacy of the people they

encompass. The lines between each job seeker segment are

not hard and fast. Rather, it is important to see these group-

ings as flexible guides that allow for some overlap of income,

education level, and skills between neighboring segments.

WHO WILL BENEFIT IT AND HOW?

PERSONASEach job seeker segment in this guide is also accompanied

by one or more persona profiles. While each persona’s story

resembles that of a real person, no persona is based

entirely on a single, existing individual. Rather, they are

amalgamations of various lived experiences in this

market, intended to represent the lifestyles and hiring

avenues of whole segments of the unorganized working

sector.

PERSONAS

SEGMENT A : THE UNCONNECTEDPOORWork done by this segment is often temporary, seasonal, or

on a one-time basis. People in this segment have limited

access to information about job opportunities and rely

primarily on word mouth between friends and family.

These job seekers would be happy to have their names and

contact information in circulation among potential

employers or employment agents. Because of limited

access to education, many are illiterate or have limited

reading skills. Even completely illiterate people in this

segment have full number recognition and therefore have

the ability to dial numbers and know their own numbers.

Income range: < Rs. 3,000 (US $64)/month

No. of households represented: ~ 5,000,000

Percentage of India’s non-agricultural Workforce repre-

sented: 5%

Nature of work: Irregular jobs that do not require high-

level training or possession of own equipment

Industries: unskilled manual labor, migrant labor,

unskilled carrying/mixing on construction sites, helper at

a factory, small-scale street vending, coal ironer, delivery

helper, unskilled masseuse/manicurist, garland weaver

Size of business: small, self-employed

How they get jobs:

• word of mouth

• village agents

• mobile calls between villagers and recent emigrants to

urban areas • paper postings on job boards outside of factories

education: none, or early discontinuation due to financial

needs

Literacy: some literacy, in regional languages only

Mobile/PC Usage: At least one phone per family of 6. Some

numbers are stored in phone. Often children program num-

bers into phones for illiterate parents. Instead of saving

contacts as names, people sometimes save them as numbers

(for instance a construction worker has stored her brother’s

name as “555”). Use phones to leave missed calls for friends,

works as free “paging” system. Pre-pay Rs.100 (US $2)/month.

No one in this segment has regular access to the Internet or

the Babajob website.

Babajob Value Proposition Given low literacy, job services

must be provided in local languages and over voice. This can

be achieved through self-service models such as local-

language enabled call centers or automated voice systems to

hear and apply to jobs or mentors aka more advanced users

that aid a job seeker in searching for a job (likely for a fee).

This segment’s family and community information-sharing

networks will be natural promoting tools for an affordable,

easy to use voice systems or mobile applications/website

features that enable mentors in this segment to aid their

friends and family in job searches.

If viable, babajob should provide walk-in registration services

through partners.

Recommendations for outreach Mass mobile marketing

campaigns to drive voice usage. Establish relationships with

village agents and contractors who bring rural day laborers

into city for temporary jobs. Establish relationships with local

NGOs who work with low-income communities to act as

mentors. Tap into international network of women’s groups

like Mahila Panchayat/ Nari Adalats

Work done by this segment is often temporary, seasonal, or

on a one-time basis. People in this segment have limited

access to information about job opportunities and rely

primarily on word mouth between friends and family.

These job seekers would be happy to have their names and

contact information in circulation among potential

employers or employment agents. Because of limited

access to education, many are illiterate or have limited

reading skills. Even completely illiterate people in this

segment have full number recognition and therefore have

the ability to dial numbers and know their own numbers.

Income range: < Rs. 3,000 (US $64)/month



sented: 5%

Nature of work: Irregular jobs that do not require high-

level training or possession of own equipment

Industries: unskilled manual labor, migrant labor,

unskilled carrying/mixing on construction sites, helper at

a factory, small-scale street vending, coal ironer, delivery

helper, unskilled masseuse/manicurist, garland weaver

Size of business: small, self-employed

How they get jobs:

• word of mouth

• village agents

• mobile calls between villagers and recent emigrants to

urban areas • paper postings on job boards outside of factories

education: none, or early discontinuation due to financial

needs

Literacy: some literacy, in regional languages only

Mobile/PC Usage: At least one phone per family of 6. Some

numbers are stored in phone. Often children program num-

bers into phones for illiterate parents. Instead of saving

contacts as names, people sometimes save them as numbers

(for instance a construction worker has stored her brother’s

name as “555”). Use phones to leave missed calls for friends,

works as free “paging” system. Pre-pay Rs.100 (US $2)/month.

No one in this segment has regular access to the Internet or


PERSONAS

SEGMENT A : THE UNCONNECTEDPOORBabajob Value Proposition Given low literacy, job services

must be provided in local languages and over voice. This can

be achieved through self-service models such as local-

language enabled call centers or automated voice systems to

hear and apply to jobs or mentors aka more advanced users

that aid a job seeker in searching for a job (likely for a fee).

This segment’s family and community information-sharing

networks will be natural promoting tools for an affordable,

easy to use voice systems or mobile applications/website

features that enable mentors in this segment to aid their

friends and family in job searches.

If viable, babajob should provide walk-in registration services

through partners.

Recommendations for outreach Mass mobile marketing

campaigns to drive voice usage. Establish relationships with

village agents and contractors who bring rural day laborers

into city for temporary jobs. Establish relationships with local

NGOs who work with low-income communities to act as

mentors. Tap into international network of women’s groups

like Mahila Panchayat/ Nari Adalats

PERSONAS

SEGMENT A : THE UNCONNECTEDPOORGAURAMMA

Female

Doesn’t know her age (approx 33 years old)

Migrant construction worker, agricultural worker

Languages: Kannada, Tamil

Heard about job: Through neighbors who had already

migrated to Bangalore

Location: Ulsoor, Bangalore

Rs.110/day (US $2.30)

Gaurama left her village in Gulbarga, Karnataka 4 months

ago and came to Bangalore with her family and her sister’s

family to work on a construction site. They came when a

neighbor who had recently migrated to Bangalore called

Gaurama’s husband to tell him that a new apartment

building was being constructed and needed extra laborers.

The 14-member family came by train, bringing only their

clothing and cooking vessels. They are currently squatting

on the foundation of the site they are working on. At night,

they roll out two blankets and sleep on the ground. They

have a calendar pinned on a wall at the site. No one can

read the words on the calendar, but they can recognize the

numbers and keep track of the date. Gaurama doesn’t feel

that she or her family is in danger living on the site. “What I

can do, no? Only we want to live. We have to do hard work,

otherwise we are happy.”

During the day, Gaurama and her sister mix and carry mate-

rials on the site. They earn Rs.110/ day (US $2.30). Her husband

and son are lifters and earn slightly higher wages (Rs. 150 or

US $ 3.20/day) because contractors consider men’s work more

intensive. The younger children in the family spend their

time playing in and around the site. They do not go to school,

Gaurama says, because they are here for only a short time

and don’t know anything about Bangalore schools. Gaurama

does not have any particular dreams for her children. She

says “Nothing is there in my head. Only they should be

happy.”

She plans to go back to her agricultural work and her small

plot of land in Gulbarga once the construction of this building

is complete. If the rain doesn’t come and farming is too diffi-

cult, she says, she will come back to Bangalore to do more

construction work later in the year. If she needs to, she will

she look for work opportunities among her network of friends

and relatives working in Bangalore. Those friends and

relatives provide links to village agents and informal

contractors who source labor to larger construction

contractors.

Mobile Usage

The family shares one mobile phone. They call other

family members back in Gulbarga. They do not use SMS.

She is not interested in getting job alerts through SMS

because she cannot read, nor can most of her friends and

family members. She would benefit much more from a

voice service that could offer her information about job

opportunities. She recognizes numbers and could therefore

interact with an automated voice service that used

numerical responses. Still, the only kinds of urban jobs she

would be able to accept would need to offer a place for her

and her family to squat/stay while working.

GAURAMMA

Female

Doesn’t know her age (approx 33 years old)

Migrant construction worker, agricultural worker

Languages: Kannada, Tamil

Heard about job: Through neighbors who had already

migrated to Bangalore

Location: Ulsoor, Bangalore

Rs.110/day (US $2.30)

Gaurama left her village in Gulbarga, Karnataka 4 months

ago and came to Bangalore with her family and her sister’s

family to work on a construction site. They came when a

neighbor who had recently migrated to Bangalore called

Gaurama’s husband to tell him that a new apartment

building was being constructed and needed extra laborers.

The 14-member family came by train, bringing only their

clothing and cooking vessels. They are currently squatting

on the foundation of the site they are working on. At night,

they roll out two blankets and sleep on the ground. They

have a calendar pinned on a wall at the site. No one can

read the words on the calendar, but they can recognize the

numbers and keep track of the date. Gaurama doesn’t feel

that she or her family is in danger living on the site. “What I

can do, no? Only we want to live. We have to do hard work,

otherwise we are happy.”

During the day, Gaurama and her sister mix and carry mate-

rials on the site. They earn Rs.110/ day (US $2.30). Her husband

and son are lifters and earn slightly higher wages (Rs. 150 or

US $ 3.20/day) because contractors consider men’s work more

intensive. The younger children in the family spend their

time playing in and around the site. They do not go to school,

Gaurama says, because they are here for only a short time

and don’t know anything about Bangalore schools. Gaurama

does not have any particular dreams for her children. She

says “Nothing is there in my head. Only they should be

happy.”

She plans to go back to her agricultural work and her small

plot of land in Gulbarga once the construction of this building

is complete. If the rain doesn’t come and farming is too diffi-

cult, she says, she will come back to Bangalore to do more

construction work later in the year. If she needs to, she will

she look for work opportunities among her network of friends

PERSONAS

SEGMENT A : THE UNCONNECTEDPOORand relatives working in Bangalore. Those friends and

relatives provide links to village agents and informal

contractors who source labor to larger construction

contractors.

Mobile Usage

The family shares one mobile phone. They call other

family members back in Gulbarga. They do not use SMS.

She is not interested in getting job alerts through SMS

because she cannot read, nor can most of her friends and

family members. She would benefit much more from a

voice service that could offer her information about job

opportunities. She recognizes numbers and could therefore

interact with an automated voice service that used

numerical responses. Still, the only kinds of urban jobs she

would be able to accept would need to offer a place for her

and her family to squat/stay while working.

PERSONAS

SEGMENT B : THE CONNECTEDLOWER-MIDDLE CLASSThough workers in this segment have relatively stable

work schedules and a reliable source of monthly income,

they use their family and neighborhood networks to keep

tabs on better job options. Employed people

in this segment frequently act as “agents”for

their friends and family members, connecting people in

their employers’ social networks to job seekers in their

own social networks. For example, domestic workers,

street vendors, and watchmen in a particular housing

complex or residential area are highly aware of other

people who are working near them, of other people who

are seeking jobs near them, and of employers near them

who are looking to hire someone.



sented: 45% Income range: Rs. 3,000 (US $65) ñ Rs. 6,500

(US $142)/month

Nature of work: Low skilled labor, regular employment

Industries: office peon, domestic work, factory housekeep-

ing, in-home childcare, cook, driver, gardener, garment

worker, product inspector at a factory, building watchman,

security guard, small shop cashier, helper at a tailor, young

trainees at up-scale retail chains or hotels, salon girls

Size of business: small, self-employed, male- or female-

headed household How they get jobs:

• family and neighborhood word of mouth

• employers’ social networks

• workers’ social network within housing development or

apartment complex

• mom & pop staffing agencies

• international staffing agencies in the case of security guards

education: early discontinuation due to financial needs-

occasionally up to SSLC (10th grade) • According to NCEUS

(p17.) Women workers in the unorganized sector have “even

higher

mean years of schooling, 9.6 compared to 8.8 for men.

This probably reflects the gender bias in women’s entry into

the organized sector so that even with higher levels of school-

ing, they are in regular jobs as unorganized workers.”

• (p.19) NCEUS also found that upper caste Hindus have the

highest average level of schooling (6.5 years)

• (p.19)”Scheduled Tribes”or certain groups of indigenous

PERSONAS

SEGMENT B : THE CONNECTEDLOWER-MIDDLE CLASSgroups were found to have lowest average level of school-

ing (3.8 years)

Literacy: Assume literacy in regional languages, some

Hindi, some English (Security Guards around the country

are often sourced from Northern India and will speak

Assamese, Oria, or Bengali)

Mobile/PC Usage: Many people in this segment have their

own mobile phones. Some phones are shared with family

members. Some have phones and minutes provided by

employers. All people in this segment have 100% number

recognition. Some numbers are stored in phone. Often

children or employers program numbers into phones for

the illiterate. Use phones to leave missed calls for friends,

works as free “paging” system. If they are on the higher

end of education spectrum, they do send SMSs. They stay

up to date on mobile service provider deals, especially for

national calling because many have relocated for work

and maintain long distance contact with parents, spouses,

and children. Pre-pay Rs.100 (US $2)/month. No one in this

segment has regular access to the Internet or the Babajob

website.

Babajob Value Proposition:

Given this segments basic local-language literacy and limited

English literacy, automated voice systems, mentors and now

SMS become viable means to connect users with jobs. Given

this segment’s limited transportation options (they generally

take the bus or at least take a shooter) and family roots,

finding nearby jobs is particularly important. As compared to

the Unconnected Poor, this segment has deeper family and

community information-sharing networks which we should

leverage to enable mentors to sign up others.

recommendations for outreach: Mass marketing campaigns

to drive SMS + voice usage and encourage folks to help their

friends and family find better work. Encourage cell phone

minute resellers to sign-up their customers for job services.

Since children of the unconnected poor are more tech savvy

than their folks, perhaps tap local schools and reach out to

children of potential Babajob job seekers. Post ads on factory

bulletin boards.

PERSONAS

SEGMENT B : THE CONNECTEDLOWER-MIDDLE CLASSSAROJA

Female

Maid for three families in one apartment complex

30 years old

Total Income: Rs. 4,500 (US $96)/month

Languages: Kannada, Tamil, some Telegu, some Hindi

Education: had to drop out of school when she was 10 and

take care of her brothers. Cannot read in any languages.

Marital Status: married at 15 and now has two kids: a son

who is 12 and a daughter who is 10.

Heard about job: Through family

Employment History: Saroja lives with her family in a

one-room flat in Anapalliya, Bangalore. After marriage,

she initially learned tailoring, but then became a maid

because it was more lucrative. She is currently employed

by three different households in a Richmond Town apart-

ment building: the Das family, the Khan family, and the

Singh family. Three years ago, Saroja’s brother Suresh was

hired to be a driver for the Das family. When the Das

family was looking for a maid and childcare assistant,

Suresh suggested they interview Saroja. Saroja was hired

and began coming to the apartment building daily. In subse-

quent years, the Khans and the Singhs moved into the apart-

ment building. The Singh family asked their neighbors, the

Das family, for a recommendation and they suggested Saroja.

The Khan family asked the watchman for a maid recommen-

dation. The watchman, having seen Saroja around the build-

ing, sent her to the Khans.

This operational model highlights the importance of the

“Intermediary Agent”in various hiring/getting-hired

processes of domestic labor. The chain of command flows

from the Employer to the Intermediary to the Job seeker. In

these common scenarios, the Maid Job Seeker’s role in getting

hired is primarily a passive one.

However, now that she is employed by several families and

has established connections in this apartment building, she is

in a position to become a more active intermediary to help

other people in the area find work.

A day in the life: Saroja normally wakes up at 6 a.m. to collect

water for her house. She cooks breakfast, sends her kids to

school, works until the evening, comes home to cook dinner

for her kids and husband, and gets to sleep around midnight.

Babajob Value Proposition:

Given this segments basic local-language literacy and limited

English literacy, automated voice systems, mentors and now

SMS become viable means to connect users with jobs. Given

this segment’s limited transportation options (they generally

take the bus or at least take a shooter) and family roots,

finding nearby jobs is particularly important. As compared to

the Unconnected Poor, this segment has deeper family and

community information-sharing networks which we should

leverage to enable mentors to sign up others.

recommendations for outreach: Mass marketing campaigns

to drive SMS + voice usage and encourage folks to help their

friends and family find better work. Encourage cell phone

minute resellers to sign-up their customers for job services.

Since children of the unconnected poor are more tech savvy

than their folks, perhaps tap local schools and reach out to

children of potential Babajob job seekers. Post ads on factory

bulletin boards.

PERSONAS

SEGMENT B : THE CONNECTEDLOWER-MIDDLE CLASSSaroja wants her kids to grow up and become engineers. She

sends them both to an English school that costs a total of Rs.

700 (US $15)/month, just over 15% of her monthly income.

Her husband has been out of work for six years. He was

previously employed as a sweeper in a factory. Now she says,

“he is only boozing.”Saroja now supports her entire immedi-

ate family on her own salary. She says that she and her

husband fight because he makes many demands of her, “like

mutton for dinner every night.”Saroja says she cries

frequently because of their fights and feels that she is alone in

this situation. She says she would like more work, but does

not appear to be actively looking for any new jobs. When

asked how she would go about getting more work, she said

she would talk to her friends and neighbors or ask the watch-

man.

Her older brother is a driver. Her younger brother is an auto

driver who also works as a courier. They live close by to

Saroja.

Mobile Usage:

Her employer gave her a mobile phone last year. She does not

use it to make calls or send SMS. She has 6 numbers stored,

which were programmed in by her children and her employ-

ers. She has her own number memorized. She only receives

calls from her employers about her work schedule. She says

she does occasionally let her friends who don’t have phones

use the phone to make or receive a phone call. Her employer

maintains the phone’s Rs.100 (US $2) balance.

PERSONAS

SEGMENT C : THE MID-INCOME ASPIRERSCompared to Segment B, workers in this segment have, on

average, higher education and a better grasp of English,

which lends them to having higher job security and mobility

within their trade. Hard-working office clerks can move up to

more involved and challenging duties in their place of work,

construction contractors can organize more workers and

grow their income, retail staff can move up to management

positions at their restaurants or stores, drivers who speak

English can track job demand among a high-paying pool of

employers and often raise their rates as they gain experience.

Even if a job seeker is currently employed he/she remains a

job seeker, open to the idea of a better-paying, better-located,

more inspiring, or more convenient job. Compared to Segment

B, people in this segment can afford to be slightly pickier

about the location and convenience of their job.

Income range: Rs. 6,500 ñ Rs. 12,000/month (US$ 140-250)

no. of households represented: ~ 22,000,000

Percentage of India’s non-agricultural Workforce represented:

22%

Nature of work: Most of the employed workers in this

segment have stable work schedules and a reliable source of

monthly income

Industries: experienced drivers and domestic workers who

speak English, driver for a travel agency, office clerk/data

entry, call-center for small to medium-sized company,

contractor or manager in construction or manufacturing,

small-scale retail management, in-home nurse

Size of business: employed by small- to medium-sized busi-

ness or agency How they get jobs:

• family and neighborhood word of mouth

• workers’ social network within housing development or

apartment complex • mom & pop staffing agencies

• newspaper classifieds

education: frequently up to SSLC (10th grade). possible early

discontinuation due to financial needs.

Literacy: Assume literacy in regional languages, Hindi, and

English

Mobile/PC Usage: Most have their own phones with 50+

contacts saved. Use phones to leave missed calls for friends,

works as free “paging” system. Sometimes send SMSs. They

stay up to date on mobile service provider deals, especially for

national calling because many have relocated for work and

PERSONAS

SEGMENT C : THE MID-INCOME ASPIRERSmaintain long distance contact with parents, spouses, and

children. Pre- pay Rs.100-150 (US $2-3)/month. Only some

people in this segment have regular access to the Internet or


Babajob Value Proposition: Freshers and young job seekers in

this category seem more particular about the salary a poten-

tial job can offer than the type of work it requires. They would

benefit from a mobile search tool where they could search job

postings by salary, education requirements, and location.

Most people in this segment have their own mobile phones

and are comfortable sending and receiving SMSs. This

segment’s family and community information-sharing

networks would also be natural promoting tools for an afford-

able, easy to use text-based job alert system. Regional

languages would be helpful but are not a must for IVR and

text.

Recommendations for outreach: Mobile mass marketing

driving SMS/UssD usage. Connect with mom & pop staffing

agencies as well as travel agencies who hire. Advertise in

regional newspapers or on television.

PERSONAS

SEGMENT C : THE MID-INCOME ASPIRERSPrabhu

Driver

Male

36 years old

Rs. 9,000/month (US $ 190)

Marital Status: Married, 2 children

Languages: Kannada, Tamil, Hindi, and English

Monday through Saturday, Prabhu and his wife wake up at 6

am, cook breakfast, and leave their home in Kolar Gold Field

to board the local train to the Bangalore suburb of Whitefield.

For the past six months Prabhu has been working for the

Shahs, an NRI family living in an upscale Whitefield gated

community. Prabhu’s wife is a maid for two other families in

a gated community nearby.

Prabhu had spent the previous three years working for a

German family living in the same complex as his current

employer, but was released when that family relocated to

Hyderabad. When they left town, Prabhu went back to work

as a driver for a travel agency in Whitefield, where he had

previously spent many years working. After three months, he

got a call from another driver who was working in the gated

community, telling him of a job opening. After an interview

with the Shahs, he was hired.

The Shahs had found Prabhu through their neighbor, Mrs.

Chandru. Mrs. Chandru remembered that the German family

who had just moved out of the complex had recently released

a driver who was friends with their own driver. The chain of

command went from the Shahs, to Mrs. Chandru, to Mrs.

Chandru’s driver, to Prabhu. Prabhu is earning a slightly lower

wage than he was with his former German employer, but he

is happy to have a salaried job and not have to split his earn-

ings with a travel agency.

Prabhu is no longer working for the travel agency, but he

maintains a close relationship with the other drivers working

there. When the Shah’s have guests in town who need drivers

for a week or for a day’s errand, Prabhu acts as an intermedi-

ary for the travel agency, sourcing clients for them. He calls

the agency drivers directly and arranges the pick up for his

employer’s friends. The drivers have to share a cut of their

earnings with the agency (for use of the car) but they share

nothing with Prabhu. Prabhu is aware that there is no imme-

PERSONAS

SEGMENT C : THE MID-INCOME ASPIRERSdiate financial incentive for him to do this; he says he does it

on good will, “because of friends, only.” (There is an assump-

tion on his part that when his situation changes again, he can

be dependent on their good will.)

Mobile Usage

Prabhu and his wife both have mobile phones with Airtel

plans and talk to each other or SMS each other constantly

throughout the day. In his down time, he will call her and tell

her where he is or where he has driven to. In her down time,

she will call him and ask if he has eaten and what time he

will be coming home. If they can arrange it, they will ride the

evening train back to KGF together. Many nights, however,

Prabhu is kept late and has to take a bus and walk part way

home instead.

PERSONAS

SEGMENT D : THE STRIVERSCompared to Segment C, workers in this segment are

better educated, have more formal vocational training and

are therefore more attractive hires for large-scale, up-scale

establishments. Employed people in this segment say they

like working for a big company because the work is stable

and there is mobility within the company.

Even more so than those in Segment C, workers in this

segment can afford to be picky about the location and

convenience of their job.

Income range: Rs. 7,000 ñ Rs. 15,000/month (US $150-320)

(High degree of mobility within this income range. Moti-

vated freshers can start at a retail chain and move to

higher paying management positions)

no. of households represented: ~30,000,000


sented: 30%

nature of work: skilled work for a medium-large scale

employers i.e. retail food/hospitality chains, garment and

auto manufacturers

Industries: factory machinist, stewards/kitchen

staff/hospitality at 5-Star hotel, floor jobs at large retail

chain, floor jobs at chain restaurant or up-scale grocery,

receptionist at medium- sized company, accountant at

medium-sized company

How they get jobs:

• Friend or family member will refer them to a large place-

ment agency or training institution in a particular industry

• Social workers, religious officials, or community organizers

and mentors working in specific neighborhoods will refer

young people to training programs in particular industries

• Will come across newspaper ads for ITIs that train and

guarantee job placement

education: SSLC (10th grade) or 2nd PUC (12th grade) com-

pleted, sometimes Bachelors in Engineering, Commerce,

Business Management

Literacy: Regional languages, Hindi, English

Mobile/PC Usage: Have their own phones and regularly call

and SMS family and friends. Stay

up to date on mobile service provider deals. Pre-pay Rs. 150-

200 (US $3-4). Some people in this segment do have regular

access to the Internet and the Babajob website.

Babajob Value Proposition: Job seekers in this segment most

highly value jobs with the potential to offer a higher salary,

but other elements such as location and status or“brand

value” of a particular employer also matter. They would

benefit from a mobile search tool where they could search job

PERSONAS

SEGMENT D : THE STRIVERSpostings by salary, education requirements, and location.

Even though they have a wider range of sources for job infor-

mation than Segment C, people in this segment still use their

family and neighborhood networks to keep tabs on better

options within their trade. For example, a 24-year old woman

with her BBM, who works as a supervisor at a large-scale

grocery chain, originally found out about the job opening

from a friend who was employed by the same chain.

Most people in this segment have their own mobile phones

and are comfortable sending and receiving SMSs. This

segment’s family and community information-sharing

networks would also be natural promoting tools for a text-

based job alert system. Regional languages are not a must for

IVR and text.

Recommendations for outreach:

Mass marketing campaigns that drive mobile application and

website usage.

Connect with training institutions (who routinely target this

customer segment with the promise of better jobs)

Advertise in national and regional newspapers or on televi-

sion

PERSONAS

SEGMENT D : THE STRIVERSMunni

Supervisor at Food World Grocery Store Female

24 years old

Rs. 6,000/month (~US $130)

Place of Residence: Wilson Garden Marital Status: Single

Languages: Kannada, Hindi, and English Heard about

job: Through a friend Education: BBM

Employment History:

Munni has a degree in Business Management and has

worked at Food World on and off for the past 3 years. She

just earned her current position as a supervisor in a store

close to her home in Wilson Garden. She began working

part-time at this large grocery chain while she was still in

school. “It was just after 10th Standard. One friend named

Gupta was working here and he told me there was an

opening for a part-time job.”Munni visited the Food World

head office on Bannerghatta Road, sat for an interview,

and was given a job as a cashier. While finishing her

degree, she worked part-time, 6 hours a week, earning

Rs.1,500/month (US $32). She now works full-time for 4

times that original salary.

She has also worked at smaller retail stores for short

periods, but says she prefers working for a big company

like Food World because the job is stable and there is mobility

within the company. She is, however, still looking for other

work.

In August, she saw an ad in the Times of India for a finance

training course at the Indian Institute of Job Training (IIJT).

PERSONAS

SEGMENT D : THE STRIVERSShe spent Rs. 25,000 (US $532) to enroll in the course, an

investment of more than 4 month’s salary. When she finishes

the course, IIJT will guarantee her job placement in the

financial sector. At that time, she says she will leave Food

World and expects to earn what she says is the going rate for

freshers in finance, Rs.12,000 (US $255) to Rs.15,000 (US

$320)/month. She also aspires to work abroad at some point in

her life and follow in the footsteps of her uncle, who moved to

Australia to work in management.

Munni says she is focused on her career and is not interested

in getting married right now. She lives with her parents, her

mother is a housewife and her father works in the hotel

industry. She passes her time reading books, listening to

music, and going to the movies with her friends. She has a

mobile phone with a Reliance plan, which she uses to receive

calls from friends. She says she hardly sends SMSs and

usually only keeps Rs.30 (US ¢60) on her phone at a time. For

that reason, she wouldn’t be interested in paying Rs.1/day for

a service that would send her job alerts on her phone. She

doesn’t have a computer in her house, but surfs the web on a

cousin’s computer.

PERSONAS

SEGMENT E : THE GLOBALSThe workers in this segment are young, relatively high

earning, and have access to and interest in new gadgets

and new forms of social networking. Like all other

segments in this study, they still rely heavily on their

family and neighborhood networks to find out about

career opportunities.

But their social networks are becoming increasingly

mediated by mobile phones and web applications. Freshers

use job search websites to search for work and regularly

forward job leads to batchmates or relatives who are

looking for work in their same sector. Even if they are

currently employed, they continue to look for better

paying work in their desired industry. Many are willing to

relocate to different cities for work.

At the higher earning end, some are also potential employ-

ers on Babajob.com. Young IT or BPO professionals are

often new to a city and looking for part-time maids and

cooks.

Income range: Rs. 12,000 to 25,000/month (US $255-530)

no. of households represented: ~12,000,000


sented: 12% nature of work: Degree-level work for medium-

to large-scale companies

Industries: BPO/sales for large, multinational corporations, IT,

programming, high-level retail or hospitality management

positions, marketing for medium to large-scale companies,

general office management.

How they get jobs:

• For freshers, degree programs provide mentors and social

links to potential employers

• Read newspaper want ads

• Use web resources like Yahoo! India Job Search, Naukri.com,

Monster India, Times Jobs

education: Bachelors in Business Management, International

Business, Information Technology, and Engineering

Literacy: Regional languages, fluency in Hindi and English

Mobile/PC Usage: High mobile and Internet literacy. Have

high-end phones/ smart phones, regularly text and call

family and friends, download music and apps regularly.

Monthly post- pay Rs. 500 (US $10). Do have access to the

Internet, though not necessarily at home, meaning

that many sites like babajob.com, may be blocked from work

based computers.

Babajob Value Proposition: As job seekers, they would benefit

from a job search tool they could access through both com-

puter and phone. Such a tool should let them easily search job

PERSONAS

SEGMENT E : THE GLOBALSpostings by industry, education requirements, salary and

location. It should enable them to contact an employer

directly or forward alerts to friends (perhaps with a personal-

ized message attached). Given work-related computer restric-

tions, many users here would benefit from a web experience

they can post a rich profile (often completed once at an Inter-

net café) AND a rich mobile experience where they can

search, get notified of and apply to relevant jobs.

In their dual role as employers, some informants in this

segment have suggested discomfort with the idea of their

help using the same job search tool as them. (A definite class

Babajob should take into consideration in its branding to

Indian consumers outside the unorganized sector)

recommendations for outreach: Mobile and PC online adver-

tising, including social networking sites.

PERSONAS

SEGMENT E : THE GLOBALSSUDEEP

Male

BPO/Sales

25 years old

Rs. 25,000/month (US $530)

Marital Status: Single

Education: Bachelors, IT

Languages: English, Hindi, and Punjabi

Household Employees: 1 Maid who comes a few times a

week

Sudeep lives alone in his 1 BHK apartment in Ulsoor.

He grew up in Delhi and moved to Bangalore in 2007 when

he got first job at Convergys, a BPO center that manages

businesses for international Fortune-500 companies.

Reading a Delhi newspaper, he had come across a Conver-

gys ad looking for IT freshers to work in Microsoft techni-

cal support. He applied and interviewed over the phone

and landed a job in Bangalore. His starting salary was

Rs.14,000/month (US $300).

He says he moved to Bangalore without hesitation. Several

of his school friends had already been living here and

working in the IT sector. His mother had also recently

relocated to Bangalore. She is a widow and a live-in child-

care assistant for a wealthy NRI family (two entrepreneurs

who left the California Bay Area and returned to Bangalore to

start companies in the technology sector). Sudeep rented a flat

close to the center of the city and immediately established a

social network of recently relocated friends and family. His

work shift began at 7pm and ended around 4 am.

He kept his Convergys job for two months but continued to

look for better paying work on the Internet, using sites like

the Yahoo! India Job Search and Naukri.com. When he saw a

posting from AAyuja, Inc, for a sales representative in Banga-

lore, he applied. AAyuja is a sales acceleration company that

works with clients ranging from Startups to $50m companies.

Sudeep met with an AAyuja HR rep, interviewed, and was

offered Rs.25,000 (US $530)/month to head a team that sells

enterprise software to international business houses.

He has been at this job for more than two years now and

recently got a raise. He is about to put a down payment on a

3BHK in Marathahalli. He is not presently looking for more

work, but he does not envision himself at AAyuja forever. In

the next 10 years, he says, he hopes to be running his own

company in the Bay Area, or at least working in one. His

mother is helping him with the down payment and would

like him to get married soon.

PERSONAS

SEGMENT E : THE GLOBALSMobile Usage

Sudeep has a Nokia smartphone, which he uses constantly

throughout the day to call and text friends and co-workers.

He has a pre-paid Vodaphone card.

PRINT COLLATERALS

PRINT COLLATERALS

THE INFO CARDIn most cases, when a piece of informaion is disbursed to

the masses, it is discarded in almost a minute of being

procured and the problem begins when you want to make

use of the information again.

The problem that we were trying to solve was very similar

and in a way, a little tough because the general literacy and

awareness levels of this section are low and convincing

them to retain a piece of information, specially something

that has no real utility after being read, is very tough. The

specific problem was to help understand job seekers how

babajob can help them find jobs and make them keep this

piece of information. So we came up with this solution.

The solution is simple. This card helps the job seekers use it

in 3 ways:

Reading and understanding how babajob works for them.

Using this as a debit card/pan card holder.

Using it as a calendar.

PRINT COLLATERALS

THE AGENT INFORMATIONBOOKLETThe agent handout helps agents help job seekers, better.

It is an information guide telling them about:

What babajob is

How it will benefit them and the job seekers

How to convince and help the job seekers into registering

with babajob.com

Typical types of job seekers which they will encounter

(personas of job seekers)

Clear instructions on how the registration is done and the

complete illustrated procedure

PRINT COLLATERALS

THE JOB SEEKER INFORMATION BOOKLETThe job seeker handout helps job seekers understand

registrations and behavior of the system, better. It is an

information guide telling them about:

What babajob is

How it will benefit them.

How to register with babajob.com as a candidate and

start receiving job alerts

Going a step further than the general instructions and

information, it even tells the job seekers on how to com-

municate with the job seekers.

PRINT COLLATERALS

THE POSTERThe poster is a quick introduction of babajob to anybody

and so it underwent a lot of iterations, because of constant

feedback and observations from the user-base (job seekers)

side and has evolved to be a piece of material that does 3

primary tasks:

It catches the job seekers’ attention by telling them that

better jobs are now easy to get. alongwith a clear estimate

of what kind of salaries they can expect.

It also tells them the fact that giving a missed call to a

certain number can help them get registered for jobs. The

missed call functionality also takes care of the concern

that the seekers will be spending money on calling

babajob’s office or on messaging, which might even not

yield results.

PRINT COLLATERALS

THE CARTOONThe cartoon was published in 3 versions, English, Hindi

and Kannada and circulated in cities in the north and in

Karnataka. The aim was to tell the people that they have

better jobs waiting for them, not very far away and avail-

able just an SMS away!

PRINT COLLATERALS

THE DANGLERSThe danglers are a supplement to the agent and job seeker

handouts. These stick outside stores and attract the atten-

tion of job seekers.

ON THE WEBITERATION 1 + USABILITY TESTS

ON THE WEB

ITERATION 1

Before the UI that exists on the web now, we went through

one more iteration and conducted a user testing on it,

through paper prototypes and also on the live UI on the

web. There were a lot of humbling insights, which have

been documented and presented as is, in the form of

reactions by the users and our own observations.

EXTRA

better jobs for everyone

QUESTIONS? SUGGESTIONS? BUGS?

About Us

Contact Us

The Team

Team Blog

Babajob for Agencies

babajob for Mentors

About Us

Contact Us

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Team Blog


Babajob for Mentors

@babajob

Ever heard of the carbon footprint? You probably have, but how about the #poverty footprint? Coke measuring it! http://ow.ly/4yq022 hours ago

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Hi Sean!MOREFIND JOBS FIND CANDIDATES HOW IT WORKS PLANS & PRICING

My JobsHousemaid in Cox town (Bangalore)

You have contacted 3 candidates for this job.

2 free messages remaining.

Post another job

MOREFIND CANDIDATES PRICING & PLANS Hi Sean!

SALARY RANGE

Rs 2,000 Rs 10,000

Rs 3,000 to Rs 7,500

GENDER

EXPERIENCE

0 years 22 years

4 years to 13 years

CATEGORIES

AGE

18 years 46 years

22 years to 36 years

Hindi

Show me candidates with atleast 1 reference(s)(what’s this?)

LANGUAGES SPOKEN

Doesn’t matter

TIMINGS

Part time - Mornings

Telegu

Sanskrit

Housemaid

Cook

Baby-sitter

Only show candidates who’ve been active in the last 1 week

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Will change for Rs 2500/monthFemale, 36 yrs | Cook in Yeshwantpur

I am Dhanalaxmi looking for a similar job. I am 26, reliable and trustworty. Please call me for a talk. I know Tamil, Kannada, Hindi.... more

Last active 1 day ago


I Completed B.A. I have good experience in Baby Care like feeding and Bathing. I can do baby care also. I know English, Tamil, Kannada, Telugu.... more



I know Sweeping, Mopping and Dusting. I can do all House Hold Works. I know Tamil, Telugu and Kannada



I have experience of hotel industry for last eight years and I have completed my Diploma in Hotel Management and Catering Technology in 2002 fr ... more


Will change for Rs 2500/monthMale, 37 yrs | Cook in Yeshwantpur

I know Sweeping, Mopping and Dusting very well. I can do baby care like feeding and bathing. I know Tamil, Kannada and Hindi.


Show More

Showing results for Maid in Koramangala change

Add 5 candidates to the shortlist and contact them.

Dhanalaxmi Iyer

Varalakshmi Thyagarajan

Netra Shri

Subbalaxmi

Babu Behera

FIND JOBSFind & contact employers.

HIREHousemaids, Drivers etc.

EXTRA

better jobs for everyone

QUESTIONS? SUGGESTIONS? BUGS?

About Us

Contact Us

The Team

Team Blog


babajob for Mentors

About Us

Contact Us

The Team

Team Blog


Babajob for Mentors

@babajob

Ever heard of the carbon footprint? You probably have, but how about the #poverty footprint? Coke measuring it! http://ow.ly/4yq022 hours ago

Would the year 2011 be the turning point for world poverty? China to raise national poverty lines http://ow.ly/4ypJo20 hours ago

Micro-credit dead and gone? http://ow.ly/4ypEb #MF1 day ago

CAREERS

Work with usWork with us

LATEST BUZZ




or call +91 80 4262 2777


or call +91 80 4262 2777



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ON THE WEB

ITERATION 1 - USABILITY TEST NOTES

ON THE WEB

ON THE WEB

GETTING STARTED

The Landing page of babajob follows one basic

assumption: That the primary user is the employer, who’ll

be looking for job seekers in various categories.

The landing page welcomes the employer telling him the

steps on how babajob works, both online and offline to

help them find the best candidates.

As a first step, the employer enters his

requirement, the city he’s located in

and his contact details. He can also

add more than one contact details

(email/phone) to facilitate better

communication.

In the next step, the employer enters

more information like his name and a

little more elaborate description of

what he requires and the salary etc.

Select candidates and SMS them.

Receive calls from candidates

Interviewand hire!

Post your jobcompletely free!

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Bangalore

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Get started!FIND ME A

IN

MY CONTACT DETAILS

Housemaid

Bangalore

raj.kanna@gm

Email / Mobile No.

Find JobsStart Hiring

Find job seekers easily!

Post my job

Bangalore

Timings, Eating Habits etc

Almost done...We need some more information to contact you

NAME

SALARY OFFERED in Rupees

AREA (PIN CODE)

DESCRIPTION

< Back

per month

Add more details

Step 2

The second step in entering the details for posting a job

ON THE WEB

GETTING STARTED

In between the employer entering his details and posting

his job, there is a special feature of suggestions that aids

the employer with useful information on availability of

job seekers in the category that he’s looking for job seekers

in and also suggestions on what kind of a salary to be

offering to them.

The employer can choose to offer, also, the average salary

offered by most employers for that category (pre-filled).


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Bangalore

Your information is safe with us!Share my mobile number with job seekers

Get started!FIND ME A

IN

MY CONTACT DETAILS

Housemaid

Bangalore

raj.kanna@gm

Email / Mobile No.

Find JobsStart Hiring

Matching job seekers on babajob.com

Average salary of a maid in Bangalore

1,3243,375

Average salary offered by employers to Maids

4,700

Information on Housemaids in Bangalore

Offer this salary

The filter bar allows an employer to narrow down his search

ON THE WEB

FINDING CANDIDATES

In the next step, the results for the query are displayed,

descriptively telling the user about their Gender, current

occupation and a description about themselves. A filter for

this search also allows the user to narrow down his search

based on extra parameters like experience, timings prefer-

ence etc. Candidates can be selected and short-listed from

this list, to be contacted later.

The Employers add candidates to

a short-list to then send them a

message of their job details.

SMS them my job

Short-listed candidates for

Sign in

Dhanalaxmi IyerFemale, 36 yrs


Netra ShriFemale, 31 yrs

You can add 2 more candidates to this list!

Gardener

This is a free post.

Upgrade to contact more candidates

Show More

SALARY RANGE

Rs 2,000 Rs 10,000

Rs 3,000 to Rs 7,500

GENDER

EXPERIENCE

0 years 22 years

4 years to 13 years

CATEGORIES

AGE

18 years 46 years


Hindi


LANGUAGES SPOKEN

Doesn’t matter

TIMINGS


Telegu

Sanskrit

Housemaid

Cook

Baby-sitter

see all

Filter Results

Housemaids in Bangalore


I am Dhanalaxmi looking for a similar job. I am 26, reliable and trustworty. Please call me for a talk. I know Tamil, Kannada, Hindi.... more


Dhanalaxmi Iyer


I Completed B.A. I have good experience in Baby Care like feeding and Bathing. I can do baby care also. I know English, Tamil, Kannada, Telugu.... more


Varalakshmi Thyagarajan

Will change for Rs 2500/monthMale, 37 yrs | Cook in Yeshwantpur

I know Sweeping, Mopping and Dusting very well. I can do baby care like feeding and bathing. I know Tamil, Kannada and Hindi.


Babu Behera


I know Sweeping, Mopping and Dusting. I can do all House Hold Works. I know Tamil, Telugu and Kannada


Netra Shri


I have experience of hotel industry for last eight years and I have completed my Diploma in Hotel Management and Catering Technology in 2002 fr ... more


Subbalaxmi

SALARY RANGE

Rs 2,000 Rs 10,000

Rs 3,000 to Rs 7,500

GENDER

EXPERIENCE

0 years 22 years

4 years to 13 years

CATEGORIES

AGE

18 years 46 years


Hindi


LANGUAGES SPOKEN

Doesn’t matter

TIMINGS


Telegu

Sanskrit

Housemaid

Cook

Baby-sitter

Only show candidates who’ve been active in the last 1 week

see all

Filter Results

ON THE WEB

FINDING JOBS

The other primary function that the website allows, is

enable job seekers to look for jobs and this is facilitated by

the ‘Find Jobs’ tab.

The messaging on this page clearly communicates o the

job seeker the amount of jobs present as well as the cities

in which these jobs are present.

The seeker can register with babajob, which will in turn

enable him to start receiving job alerts or just click on a job

category and start looking at available jobs and apply.

Start Hiring


Sign in

in Bangalore

Choose from over 1,60,000 jobs!

Select a job category to view jobs or

Sales RepBPO Call CenterCashierReceptionistData Entry

Office HelperDelivery HelperDriverGuardMachinist

MaidCookNannyNurse-maid

ManagementFinanceEngineerIT ProTeacher

Select a job category

Select a job you like

Register and apply!

1

2

3

Find Jobs

Register Now

ON THE WEB

PROFILING THE CANDIDATES

The profile page is an elaborate description of anybody on

babajob, be it an employer or a candidate. Especially for

candidates, where they have to describe their contact

details, eating habits, preferences etc, the information is of

use to employers.

Sign in

Srimati Kumari

24 years, Female from Bijapur. Speaks Hindi, Marathi, Kannada & Gujarati.See more

Driver

Shiv Kumar

Job Category

8,000 Rs/month

I am working as a Driver with owner Shiv Kumar for 1 month

Show

Show

Position

Employer

Job Category

Salary

Description

Employment History

Jobs applied for

About Me

I have completed My 10th standard now I am working in IBS as a driver for a period of 4 years my family consists of 4 members I am married. I have 2 childrens. Now I am looking for job in Bangalore.

Looking for Driver jobs in and around Richmond Town, Bangalore

1

Driver

Taj Residency

Job Category

6,000 Rs/month

I am working as a Driver with owner Shiv Kumar for 1 month

Driver for Rs 8,000/month posted by Ankur Singh

Driver for Rs 10,500/month posted by Vinay George

Position

Employer

Job Category

Salary

Description

2

SMS them my job

Short-listed candidates for


You can add 4 more candidates to this list!

Gardener

This is a free post.

Upgrade to contact more candidates

Mobile no

Email

Add to Shortlist

Email / SMS Srimati

Already hired him?

CONCLUSION

Working on this project has been a real hunbling experi-

ence as this is a totally new domain to be explored. The

project is still on and there are many minor tweaks that

are happening every now and then.

What I learnt from this project was immense, more so

because it was a small team and all the onus for anything

design was on me.

There were a few limitations like time, money etc which

made me adjust things, specially in the area of the print

collaterals but that was a learning of its own.

All in all, it was an awesome feeling to have contributed to

the society in some way and I hope there will be a lot more

projects of the same kind for me in the future, which will

help me give back alongwith open new areas of learning

for me.

babajob documentation

Documents