Hello from Poland :)BabelTalk, Praha, 20.02.2014,

Dawid Pacha

• Katowice, Warsaw

• Social media consultant

• Social Media Thursday co-founder

• Startups: Social Desk, Realdeal, School of New Media

It started like this.Few people who knew each other from the web.

May, 2012

It got little bit out of control.We had to provide more value to newcomers.

Presentations, discussions, debates and beer.Who comes?

We had to evolve

Social Media Thursdays take place in Warsaw, Cracow, Wrocław, Katowice, Łódź, Białystok and Szczecin. Every month.

Others liked the idea

We had to evolveInternational guests, new areas (3D printing, startups...)

Wider horizons

Values that we keep

• it's totally independent, not commercial,

• it's opened, free of charge,

• it's open sourced,

• it's about cooperation,

• share knowledge, don't brag&boast,

• it's about having fun.

Funny sweaterparty

Xmasparty

Karaoke party

Outdoorparty

How companies sell?

#1current and

formerclients

#2customer

recommendations

#3reach new customers

via ads

Fans, followers and subscribers.

We think we got it, but we still don't know you much.

RealdealStart with your reach

and expand.

What's the benefit?1-click sign in - Facebook, G+, VK...Sharing with friends.Embedding anywhere.E-mail - use it in next campaigns.Insight - real time updates and the map of influence.Integration with your E-commerce.

Sales funnelLead

Sale

buy Reminders

buy

don't buy

Why not?

don't buy

Learn user's motivation.

Case study: Unhuman

• #1 special offer for fans

Brand

Case study: Unhuman

• #2 people share it, cause they get a better deal

Brand

Case study: Unhuman

• #3 we boost shares with sponsored stories

Brand

Results: Unhuman• tiny advertising budget

• 500 leads

• 100 sales (+50 Euro/sale)

• 10% reach from Google+ despite the fact...40%

27%

33%

OWNED REACHEARNED REACHPAID REACH

Let's test how Realdealworks for you. For free.

hello@tryrealdeal.com

Thank you!