babson global social media presence
TRANSCRIPT
Babson Global Social Media Presence
Prof. Bala Iyer
Babson College
Twitter: @balaiyer
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Goal
• Babson Global: To put the power of entrepreneurship as a powerful tool for social and economic development in as many hands as possible
• BG Online: To build and sustain a vibrant community of global partners and creating an online reputation.
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Objective
• Complement face to face meetings with social media
– Professional network
– Shared organizational asset
– Student project repository
– Faculty directory
– Pointer to resources
– Knowledge exchange
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Technology
• Blog
• Slideshare
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What content should we share?
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Final thoughts
• Community participation is key
• You define and shape it
• Find ways to recruit participants within your organization
• Look for best practices
• See you online!
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