bachelor of business administration
TRANSCRIPT
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BACHELOR OF BUSINESS ADMINISTRATION
PRESENTATION # 2
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MOBILE COMMERCE•GROUP MEMBERS : • MUHAMMAD MUGHIRA (FA16 BBA(A) 112)• MUAZ JAVED (FA16 BBA(A) 043)• HAIDER JAFFER (FA16 BBA(A) 109)• MUNEEB AHMAD (FA16 BBA(A) 167)• AHMAD TOUSEEF (FA16 BBA(A) 018)• HAIDER AFZAL (FA16 BBA(A) 119)
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MOBILE COMMERCE: Definition : The term “M-Commerce”
stands for mobile commerce, and it’s the browsing, buying and The selling of products and services on mobile devices
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Sub Fields Financial Services :
It includes the handled devices specifically used by customers for mobile banking to access their accounts and pay the bills as well as brokerage services and Stock exchange. Telecommunications :
The communication, Services charges, and the Reviews conducted to the user at same handheld device as a result of communication purpose. Services/Retail :
The Services provided to the customer on the Go. Such as the services like online shopping at retail store and payment of the order through it. Information Services :
This includes the financial, social, sports figures and traffic updates on almost every single field of communication. Monitoring Data is one of its unique usage.
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Use in Real Life • Mobile Payments.
• Mobile money transfer and M-banking.
• Mobile financial services.
• Purchases on mobile webs and apps
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Any Significant Relevance of Management of Mobile Commerce
• More than one-third of consumers are more likely to access technology-related functions.
• More efficiently to consumers, especially millennial that use mobile devices most frequently.
• In well known restaurants order taker take the order via tablet and charge the customer through the mobile application installed on that tablet.
• The study displayed that customers prefer to use their smart phones for looking up information and locations for restaurants, browsing menus, reading reviews.
• 25 percent of individuals said that they use their mobile devices to pay for meals several time a year.
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Tools and Technologies Hardware:
These are the physical components that we can touch or feel. E.g. Cellular phones.
Software :
Software is the set of instructions given to the computer. E.g. Micro browser, operating system(OS), Bluetooth.
Network and access :
In network access we have wireless transmission media, microwave, satellites, radio.
Wireless network :
The network which is connect without any wire is called wireless network. E.g. Bluetooth and Wifi.
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Limitations Risk factor :
Hacking chances are more often when to transfer data.
Connectivity :
M-commerce need high speed wireless connectivity, it is difficult to purchase.
Health Hazard :
It’s unsafe when we use mobile in driving and its radiation also effect the eye.
Small Screen :
Mobile has no longer screen like laptop and desktop so, sometimes user tried to navigate.
Security Issue :
M-commerce our data does not safe. Leads to low customer confidence.
Power Consumption :
Battery life decrease and power consumption increases
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FUTURE OF MOBILE COMMERCE
• In 2017 e Marketer projects, the share of US m-commerce sales that come from smart phones will grow to 65%—up from 58%.
.This image showing us the growth rate of retail sales registered on smart phones during 2016.
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References:• http://whallalabs.com/introduction-to-m-commerce/
( fields) http://searchmobilecomputing.techtarget.com/definition/m-commerce https://en.wikipedia.org/wiki/Mobile_commerce
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Created by • MUNEEB AHMAD