back to recruiting basics · 4/26/2013 · if you are not the recruiter, but involved with...

Back to Recruiting Basics Back to Recruiting Basics Selecting and Hiring the Best Employees

Presented by

Sheila Greco, President / CEO

Sheila Greco Associates LLC

TodayToday’’s s

JourneyJourney

• Fundamentals of The

Recruiting Process.

• Proactive Recruiting Wins

the war for talent.

• Why it is important to

know the process, even if

you outsource.

• The steps involved in the

process.

• The difference between

stealth research and tools.

Back to Basics Back to Basics ––

The FundamentalsThe Fundamentals

• Recruiting is not, exclusively a Human Resources

Practice, it’s also a customer service, management and

branding practice.

• The trick is figuring out the process that works well for

you and your company.

• Recruiting is ultimately about the hire and about how

you got there.

• You need to be in the “know”. Recruiting requires

stealth research. Recruiting takes time.

Hiring Quality Hiring Quality

Candidates Candidates

Should be Your Should be Your

#1 Focus#1 Focus

•An effective and efficient

hiring process is essential to

your personal and business

success.

•These new recruits will be

your most valuable assets.

•While there is no perfect or

"one size fits all” recruiting

process, there are several

critical steps to an effective

results driven recruiting

process.

Recruiting Requires Proactive Recruiting Requires Proactive

Recruiting ActivitiesRecruiting ActivitiesRecruiting by definition; to attempt to acquire the services of Recruiting by definition; to attempt to acquire the services of (a person) for (a person) for

an employer: an employer: She recruits executives for all the top companies.She recruits executives for all the top companies.

Recruits DonRecruits Don’’t t

Just Fall Out of Just Fall Out of

the Skythe Sky

You can use such tools to recruit, but

it is not recommended to depend on

them solely.

Posting, Tweeting

Face Book

Linked In

Job Boards

Are all great tools, but you still need to

recruit!

Companies who employ a strong

recruiting process will win the war for

talent.

You can use such tools to recruit, but You can use such tools to recruit, but

it is not recommended to depend on it is not recommended to depend on

them solely.them solely.

Posting, TweetingPosting, Tweeting

Face BookFace Book

Linked InLinked In

Job BoardsJob Boards

Are all great tools, but you still need to Are all great tools, but you still need to

recruit!recruit!

Companies who employ a strong Companies who employ a strong

recruiting process will win the war for recruiting process will win the war for

talent.talent.

Take the Time Take the Time

to Hireto Hire

• Time invested in careful hiring procedures will save time in the long run help, avoid a “bad hire” and screen out "high risk", problem candidates.

• Time also assists with making the right decision the first time. Seldom will good hires turn bad—nor bad hires, good.

• Take the time to identify the talent pool. Do not skip this step.

You Need to You Need to

be in the be in the

KnowKnow

Our clients expect us to know the

potential talent pool.

Our clients probably know who is in

the potential talent pool.

So in order to succeed we need to be in

the know.

Our clients expect us to know the Our clients expect us to know the

potential talent pool.potential talent pool.

Our clients probably know who is in Our clients probably know who is in

the potential talent pool.the potential talent pool.

So in order to succeed we need to be in So in order to succeed we need to be in

the know.the know.

If you are not the If you are not the

recruiter, but involved with recruiter, but involved with

recruiting, it is recruiting, it is

recommended that you at recommended that you at

least know the process so least know the process so

you canyou can……....

Choose the right partner that you

believe will be successful

When you do find the right partner,

Ask your partner to:

1. Explain their process

2. Show the potential talent pool

3. Explain why they presented the

candidate(s) they presented.

Choose the right partner that you Choose the right partner that you

believe will be successful believe will be successful

When you do find the right partner,When you do find the right partner,

Ask your partner to:Ask your partner to:

1. Explain their process1. Explain their process

2. Show the potential talent pool2. Show the potential talent pool

3. Explain why they presented the 3. Explain why they presented the

candidate(scandidate(s) they presented.) they presented.

Recruiting is a Recruiting is a

ProcessProcess

It is good to understand and know what the process entails even It is good to understand and know what the process entails even if you are if you are

not involved with recruiting directly.not involved with recruiting directly.

Recruiting ProcessRecruiting Process

Job SpecificationJob SpecificationServes as a Benchmark for the Selection ProcessServes as a Benchmark for the Selection Process

Creating the Target Creating the Target

ListList

How to Identify and Create How to Identify and Create

the Potential Candidate the Potential Candidate

Target PoolTarget Pool

Obtaining this Key Obtaining this Key

Information & Data Information & Data

Collection StepsCollection StepsI need

your

help

I know SG

is

President

who is on

her team

Who is the

Store

Manager?

And….

Senior Vice

President

Sales –

# Regions

# Districts

Fact: One

Out of Two

Give You

What You

WantWho are

the RN’s

for your

ER?

Zero In On The Right Zero In On The Right

CandidateCandidate

Stealth Research isStealth Research is……•More then Just Names

•Shows the Entire Potential Talent Pool

•Builds Credibility

•Great Competitive Intelligence Tool

•Can Show Diversity

Stealth ResearchStealth Research

10/22/2012

VF Corporation105 Corporate Center Boulevard

Greensboro, NC 27408

(336) 424-6000

President,

Chief Executive Officer

Vice President,

Group President,

International

Switzerland

President,

EMEA, VF Outdoor &

Action Sports

President,

Wrangler International

Vice President,

Strategy

President,

Timberland

President,

VP Sportswear &

Contemporary Brands

President,

Emerging Markets

President,

VF Asia Pacific

President.

Lee International

Stealth Research Delivers Stealth Research Delivers

Exactly what is NeededExactly what is Needed

CompanyFirst

NameLast

Name Title Address City State Zip HQ/Main Telephone Reports to

Whole Foods Market Jan Doe

Senior Global Whole Body Coordinator Austin TX (512) 477-4455


Coordinator, Whole Body

15315 Magnolia Boulevard

Sherman Oaks CA 91403 (818) 501-8484 Jane Doe


Associate Coordinator, Buyer, Whole Body












Associate Buyer, Whole Body




Field Associate, Whole Body




Buyer's Assistant, Whole Body




Buyer's Assistant, Whole Body



How Accurate and Complete is How Accurate and Complete is

this Tool?this Tool?

Tools are Great Resources Tools are Great Resources -- But But

Have Limitations TooHave Limitations Too

Stealth Research Cannot be Ignored

•Not every candidate can be found on the Internet!

•Sometimes we ignore potential candidates based upon what they put or did not put on their public profile.

•It forces the recruiter to connect with potential candidates based upon their title and company.

The Coordinated EffortThe Coordinated EffortThe solution gives the recruiter knowledge, the ability to be efThe solution gives the recruiter knowledge, the ability to be efficient, ficient,

effective and targeted.effective and targeted.

Stealth Research, Tools & Stealth Research, Tools &

Databases ProductDatabases Product

The Research Step Allows the The Research Step Allows the

Recruiter toRecruiter to……....

Steps Involved with a Steps Involved with a

Proactive Recruiting StrategyProactive Recruiting Strategy

Target Each MessageTarget Each Message

• Recognize there are different types you want to

connect with. Each message needs to be targeted to the

appropriate individual, which in many cases will be:

• A Potential Candidates

• The Networker

• Industry Thought Leader

• Use messages that sell, will get responses and are

nonintrusive

The Call, The MessageThe Call, The Message

Good MorningGood Morning……

•• We have been retained to We have been retained to

identify a sales executive in identify a sales executive in

your space and I am very your space and I am very

interested in networking interested in networking

with you. Please call me with you. Please call me

back when you have a back when you have a

momentmoment……..

•• I am an executive recruiter I am an executive recruiter

and would like to speak with and would like to speak with

you regarding a store you regarding a store

manager role right in your manager role right in your

backback--yardyard……

•• I am currently recruiting a I am currently recruiting a

VP and discovered you are VP and discovered you are

one of the best in the one of the best in the

industry and I was hoping to industry and I was hoping to

network with younetwork with you……..

•• We are recruiting a systems We are recruiting a systems

engineer for a growing engineer for a growing

technology company and technology company and

want to discuss this great want to discuss this great

opportunity with youopportunity with you……

The EmailThe Email

•What is in your email?

•How do you write the

email?

•What do you put in the

body and in the subject line?

••What is in your email?What is in your email?

••How do you write the How do you write the

email?email?

••What do you put in the What do you put in the

body and in the subject line?body and in the subject line?

The Potential CandidateThe Potential Candidate

The Email The Email -- Thought Leader Thought Leader

& Networker& Networker

The Process is a The Process is a

SuccessSuccess•You are confident you know the potential talent pool.

•You are confident you have recruited the right candidates.

•Now you have to decide or select the best 3-5.

Determining Who Makes the Determining Who Makes the

ListList

The Selection Process is The Selection Process is

Complete & Your Candidate is Complete & Your Candidate is

HiredHired

You know you have made the greatest selection based upon the cliYou know you have made the greatest selection based upon the clientsents’’ needs needs

and requirements.and requirements.

You followed the process, you proactively recruited,You followed the process, you proactively recruited,

you educated the client with data and you are confident with youyou educated the client with data and you are confident with your choices.r choices.

Importance of the Importance of the

Recruiting ProcessRecruiting Process

•• The process needs to include a Proactive Recruiting Practice.The process needs to include a Proactive Recruiting Practice.

•• Recruitment is an important part of an organization's human Recruitment is an important part of an organization's human resource planning and competitive strength. resource planning and competitive strength.

•• The objective of the recruitment process is to obtain the numberThe objective of the recruitment process is to obtain the numberand quality of employees that can be selected in order to help tand quality of employees that can be selected in order to help the he organization to achieve its goals and objectives. organization to achieve its goals and objectives.

•• With the same objective, recruitment helps to create a pool of With the same objective, recruitment helps to create a pool of prospective employees for the organization so that the prospective employees for the organization so that the management can select the right candidate for the right job frommanagement can select the right candidate for the right job fromthis pool. this pool.

•• Recruitment acts as a link between the employers and the job Recruitment acts as a link between the employers and the job seekers and ensures the placement of right candidate at the righseekers and ensures the placement of right candidate at the right t place at the right time. place at the right time.

BestBest--ofof--Breed Companies Recognize the Breed Companies Recognize the

Importance of a Strong Recruiting Importance of a Strong Recruiting

ProcessProcess

•• Hiring top talent requires time and the right recruiting Hiring top talent requires time and the right recruiting process and strategy. In order to be competitive in todayprocess and strategy. In order to be competitive in today’’s s global world, the competitive edge will go to the companies global world, the competitive edge will go to the companies who hire and have the best of breed talent.who hire and have the best of breed talent.

•• In order to achieve this goal, recruiters and human In order to achieve this goal, recruiters and human resources professionals need to know what it takes to resources professionals need to know what it takes to acquire top talent and the rigorous recruiting process acquire top talent and the rigorous recruiting process involved in doing so.involved in doing so.

•• When that offer is made, it is important to know and feel When that offer is made, it is important to know and feel confident that your company hired the best professional for confident that your company hired the best professional for the job and the process in finding that person can back that the job and the process in finding that person can back that up. up.

Follow the ProcessFollow the Process

Thank You for Joining MeThank You for Joining Me

~Sheila Greco~~Sheila Greco~

back to recruiting basics · 4/26/2013 · if you are not the recruiter, but involved with...

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