backbase: regain control of your digital strategy
TRANSCRIPT
BACKBASE: Regain Control of Your Digital Strategy
Customer Behavior : Shift to Digital
“.”2
Omni-Channel Customer Journey
1) Pursue an Omni-Channel Delivery Model
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Outside-in Approach : Start with the Customer
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Every Journey Start with the Customer…
Technology Systems
Processes
Mind Devices Applications Companies
And Requires Hard Work at Infra Level…
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The hard work happens here
Technology Systems
Processes
Mind Devices Applications Companies
OnlineBanking
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Eliminate Silos
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Challenge : How to Eliminate Silo’s?
MobileBanking
1
OnlineBanking
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MobileBanking
2
ATMKiosk
CCCBranch
Existing Systems Processes IDM
SSO CRM
Eliminate Silos
Omni-Channel Digital Banking
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Backbase DBP
Fast & Frictionless
Personal &Relevant
SuperiorExperience
Any TimeAny Place
CRMIntegration
Security &Compliance
ProcessIntegration
ApplicationIntegration
Key Digital Ingredients: Regain Control
CXP Services
Digital Banking with Backbase DBP
Digital Banking Services
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2
1
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Launchpad Retail | Wealth | Commercial
ExistingCore Systems
Widget Widget
CXP Manager
Digital BankingApps
• Money Movement• PFM • Loyalty• E-Statements
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Backbase DBP
Launchpad: User Experience Accelerators
Backbase DBP
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LAUNCHPADRetail | Wealth | Commercial1
Customer In control
Backbase DBP
CXP: Omni-Channel Experience Orchestration
CRM
Security Services
Content Repository
Analytics
Personalization Services Integration Services Content Services
Existing Systems SSO IDM ESB
Mobile SDK Publishing Services Presentation Services Search Services
Customer Facing Apps
CXP Services
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IT In control
Backbase DBP
CXP Manager: Take Control of your Digital Strategy
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CXP Manager (Digital Managers)
Business In control
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Backbase DBP
Digital Banking Services: Accelerate Innovation
Core Systems Core Systems
DigitalBankingServices
• Launchpad
• CXP Services
• Banking: Transactions, Cleansing, Categorize, Enrich, Savings, Budgets, Payments, Accounts, Entitlements, …
• Universal: Alerts, Notification, Message Center, Auditing, Contacts, …
• Re-Use & Rationalize
Existing Systems
Web Mobile Branch
Widget Widget Widget Widget
API API API
Digital Banking Services4
CXP Integration Services
Backbase DBP
Banking Marketplace: Ready to Go Banking Apps
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We Are Backbase
Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION
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Gartner Magic Quadrant for Horizontal Portal Software Jim Murphy (October 2015)
“Backbase is among the most highly regarded user experience platform vendors in time to implement”.
ü Strong momentum since 2010 ü Lean User Experience Platform
”Most Visionary Vendor”
Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION
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Forrester Market Wave for Omni-Channel Banking Solutions Jost Hopperman (September 2015)
“Backbase leads the Pack”. ü Broad business capabilities, ü Rich customer experience, ü Very solid technology and
architecture
“Backbase = Omni-Channel Leader
Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION
Why Backbase
Mission : Make you a Digital Leader
Q&A
Thank you! Jelmer de Jong, Fintech Consultant, [email protected]