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Page 1: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report
Page 2: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report
Page 3: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report
Page 4: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Background

Literature Review

Methodology

Discussion

Findings

Conclusions

Flip the Report

Page 5: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Background

Literature Review

Methodology

Discussion

Findings

Conclusions

Background

Page 6: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Background

Literature Review

Methodology

Discussion

Findings

Conclusions

Background

Conclusions (Bottom Line)

Page 7: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Background

Literature Review

Methodology

Discussion

Findings

Conclusions

Background

Bottom Line

Discussion (Explanation)

Page 8: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Background

Literature Review

Methodology

Discussion

Findings

Conclusions

Background

Bottom Line

Explanation

Literature Review (So What)

Page 9: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Background

Literature Review

Methodology

Discussion

Findings

Conclusions

Background

Bottom Line

Explanation

So What

Call to Action

Page 10: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

5% Background

20% Bottom Line

50% Explanation

15% So What

10% Call to Action

Messaging Model

Page 11: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

5% Background

20% Bottom Line

50% Explanation

15% So What

10% Call to Action

0:000:45

3:45

11:15

13:30

15:00

Page 12: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

You Said It

Tell the story of a program, creating emotional connections.

Page 13: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report
Page 14: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report
Page 15: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report
Page 16: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report
Page 17: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report
Page 18: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report
Page 19: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report
Page 20: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report
Page 21: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report
Page 22: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report
Page 23: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Take the survey (later)

Page 24: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

5% Background

0:45

Page 25: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Your NameYour organization

Failing Fast with

Focus Groups

Page 26: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Lydia age 7

Page 27: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

5% Background

0:45

Page 28: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

5% Background

20% Bottom Line

3:00

Page 29: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

You Said It

Provide a roadmap of the presentation at the beginning.

Page 30: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Great Ideas Gone Bad

Page 31: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

focus group incentives

the problem

Page 32: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

six word presentation story

Page 33: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Memorable messages are distilled and structured.

Page 34: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

5% Background

20% Bottom Line

3:00

Page 35: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

5% Background

20% Bottom Line

50% Explanation

7:00

Page 36: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Metaphor

Page 37: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Compare

Contrast

Page 38: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

1

2

3

“ I have three things to tell you about focus groups. ”

Page 39: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Top 10 List

“ Can I get a drumroll, please…”

Page 40: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Pro

Con

Page 41: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Good

Better

Best

Page 42: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Storyline

83% of our cases are like Lydia’s

“”

Page 43: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Aristotle’s 3-part arc

setup conf

ront

ation

resolution

Page 44: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Freytag’s pyramid

exposition

falling action

risin

g ac

tion

climax

denouement

Page 45: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Duarte’s sparkline

what is

what could be

Page 46: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

20% Bottom Line

50% Explanation

Tell them here…

what you’ll tell them here.

Page 47: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

5% Background

20% Bottom Line

50% Explanation

15% So What

2:15

Page 48: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Pro Tip

Consult with the host.

Contact audience members.

Prepare based on context.

Page 49: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

You

Your peers

Evaluation field

Page 50: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Craft materialsGift shop trinketsRibbons

CandyGumPizzaJuice

You

Page 51: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Quality, small tangibles

Anything edible or plastic

Your peers

Page 52: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Find out what’s meaningful

Assume junk is okay

Evaluation

field

Page 53: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

5% Background

20% Bottom Line

50% Explanation

15% So What 10% Call to Action

1:30

Page 54: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Use ethical focus group incentives.

Page 55: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Your NamePhoneEmailTwitterWebsiteTIG Business Meeting

Your Logo

Page 56: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Questions?

Page 57: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

5% Background

Page 58: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

5% Background

20% Bottom Line

Page 59: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

5% Background

20% Bottom Line

50% Explanation

Page 60: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

5% Background

20% Bottom Line

50% Explanation

15% So What

Page 61: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

5% Background

20% Bottom Line

50% Explanation

15% So What

10% Call to Action

Page 62: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

10 Differences That Make the Difference

Page 63: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Delivery Glue

Page 64: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

p2i.eval.org

Page 65: Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

Connect!

LIST HERE