background literature review methodology discussion findings conclusions flip the report
TRANSCRIPT
Background
Literature Review
Methodology
Discussion
Findings
Conclusions
Flip the Report
Background
Literature Review
Methodology
Discussion
Findings
Conclusions
Background
Background
Literature Review
Methodology
Discussion
Findings
Conclusions
Background
Conclusions (Bottom Line)
Background
Literature Review
Methodology
Discussion
Findings
Conclusions
Background
Bottom Line
Discussion (Explanation)
Background
Literature Review
Methodology
Discussion
Findings
Conclusions
Background
Bottom Line
Explanation
Literature Review (So What)
Background
Literature Review
Methodology
Discussion
Findings
Conclusions
Background
Bottom Line
Explanation
So What
Call to Action
5% Background
20% Bottom Line
50% Explanation
15% So What
10% Call to Action
Messaging Model
5% Background
20% Bottom Line
50% Explanation
15% So What
10% Call to Action
0:000:45
3:45
11:15
13:30
15:00
You Said It
Tell the story of a program, creating emotional connections.
Take the survey (later)
5% Background
0:45
Your NameYour organization
Failing Fast with
Focus Groups
Lydia age 7
5% Background
0:45
5% Background
20% Bottom Line
3:00
You Said It
Provide a roadmap of the presentation at the beginning.
Great Ideas Gone Bad
focus group incentives
the problem
six word presentation story
Memorable messages are distilled and structured.
5% Background
20% Bottom Line
3:00
5% Background
20% Bottom Line
50% Explanation
7:00
Metaphor
Compare
Contrast
1
2
3
“ I have three things to tell you about focus groups. ”
Top 10 List
“ Can I get a drumroll, please…”
Pro
Con
Good
Better
Best
Storyline
83% of our cases are like Lydia’s
“”
Aristotle’s 3-part arc
setup conf
ront
ation
resolution
Freytag’s pyramid
exposition
falling action
risin
g ac
tion
climax
denouement
Duarte’s sparkline
what is
what could be
20% Bottom Line
50% Explanation
Tell them here…
what you’ll tell them here.
5% Background
20% Bottom Line
50% Explanation
15% So What
2:15
Pro Tip
Consult with the host.
Contact audience members.
Prepare based on context.
You
Your peers
Evaluation field
Craft materialsGift shop trinketsRibbons
CandyGumPizzaJuice
You
Quality, small tangibles
Anything edible or plastic
Your peers
Find out what’s meaningful
Assume junk is okay
Evaluation
field
5% Background
20% Bottom Line
50% Explanation
15% So What 10% Call to Action
1:30
Use ethical focus group incentives.
Your NamePhoneEmailTwitterWebsiteTIG Business Meeting
Your Logo
Questions?
5% Background
5% Background
20% Bottom Line
5% Background
20% Bottom Line
50% Explanation
5% Background
20% Bottom Line
50% Explanation
15% So What
5% Background
20% Bottom Line
50% Explanation
15% So What
10% Call to Action
10 Differences That Make the Difference
Delivery Glue
p2i.eval.org
Connect!
LIST HERE