3 Minute Seminar

VirtualCorporation.co.za

3 Minute Seminar

Backlinks

VirtualCorporation.co.za

What is a Backlink?

A backlink is simply a link to
your website from another website

Why are Backlinks Important?

Traffic: People click on links

Visibility: A pathway to your content

Search engines use backlinks to determine the authority or importance of your site

Each backlink is a vote for your site

Backlinks Vary in Quality

A link from a high traffic page counts more than a link from a low traffic page

A link from a relevant page counts more than a link from a non-relevant page

A link from a non-relevant high traffic page may be more valuable than one from a relevant low-traffic page

Anchor Text

Anchor text is the clickable text that people see on a web page

Anchor text tells the user something about the site they will be directed to if they click on the link

If you can control the anchor text, you want it to be descriptive and concise

How to find out
how many backlinks you have

Google link: command
link:yourwebsite.co.zaGoogle Webmaster tools:
www.google.com/webmasters/toolsYahoo! SiteExplorer:
http:siteexplorer.search.yahoo.com

Google link:idealmedia.co.za

Google Webmaster Tools

siteexplorer.search.yahoo.com

Backlinks are an effective way to get exposure for your web site

Thank You

VirtualCorporation.co.za