Presented By Adam Martin

The Northern Echo

I have been asked by the Northern Echo to create a magazine with the genre of my choice, however they have said they target audience must be 16 – 25, other than that I have the freedom to create a magazine to fit the market.

Founder John Bell and the Pease family Founded 1870 Editor Peter Barron

What is the magazine?

Genre – Technical Theatre

Magazine Name – Backstage

Monthly, Local Magazine

Unique Selling Point No magazines based around Technical Theatre No Main Competition Large gap in the market

What is Technical Theatre

http://www.youtube.com/watch?v=Fwrwf2yFdMU&feature=related

Audience – Secondary

Age: 16 – 25

Socioeconomics: C1, C2, D

Gender: Male 60% and female 40%

Education Status: College/University

Age: 25-35

Socioeconomics: C1, C2, D

Gender: Male 80% and female 20%

Education Status: Full Time Work

Audience – Primary

Audience Problems

The main problem caused by this magazine towards the audience was that, it is a very niche audience therefore there is a gap in the market but the gap isn't very large.

I overcame this by widening my magazine content, if I added more content for people for things such as musical theatre, and acting it broadens the gap in the market.

Audience Research

Visual Representation – Backstage Reader Profile

How many times a year would you visit the theatre?

Have you ever been to

London to see a show in theatre?

How much would you usually pay for a theatre ticket?

Press Complaints Commission The press complaints commission also known as the PCC is

a independent body which deals with complaints main about the editorial content of newspapers, magazines and sometimes websites. They make sure the companies keep a high industry standard.

Golden rule Explanation

1 - permission Must make sure that every one and companies have full permission before publishing their name or products in the magazine.

2 accuracy Must make sure that all details that are published by the magazine must be fully correct.

3 - working with children under 16

Must make sure I do not work with anyone under the age of 16 whether interviewing or shooting images.

Genre Research

Genre – Technical Theatre

Why did I choose this genre?

What influenced me?

Content ideas?

Genre Research – Kerrang!

Genre Research – NME

Page – Front Cover

Master Head

Main Headlines

Sell lines

Main image

Website

How does it compare to other professional magazines

Page – The Producers

Page – Getting into Technical Theatre

“Appropriate Imagery”

“Suits target audience And genre” “Title stands out ” “Good use of colour”

“Ripped effect suits Magazine ”

“Allot of blank space ”

“cant read text over image ”

“bit dark” “college courses before uni”

“more drop caps needed”

Final Double Page Spread

Finance – Advertising Rates

Expenditure Costs 6 hours per day  

Production Price Quantity Price Number of Days/hours Total

Personnel

Photographer £300.00 1 £300.00 2 £600.00

Models £50.00 5 £250.00 2 £500.00

Lighting Designers £30.00 1 £30.00 2 £60.00

Journalists £250.00 2 £500.00 2 £1000.00

Costume, set and wardrobe artists £30.00 1 £30.00 2 £60.00

Cameraman £175.00 1 £175.00 2 £350.00

Props team £20.00 1 £20.00 2 £40.00

 

Equipment

Lights £20.00 3 £60.00 2 £120.00

Backdrop £28.62 1 £28.62 2 £57.24

Camera (still) £170.00 1 £170.00 2 £340.00

Studio Hire £125.00 1 £125.00 2 £250.00

Post-Production

Personnel £00.00

Photo Editor £125.00 1 £125.00 2 £250.00

Magazine/Graphic Designer £899.00 1 £899.00 1 £899.00

£00.00

£00.00

Equipment

Adobe Photoshop £199.00 1 £199.00 1 £199.00

In Design £119.00 1 £119.00 1 £119.00

£00.00

£00.00

£00.00

Distribution/Exhibition

Printing costs (5000 copies) 1,751.40 1 £1751.40 1 £1751.40

£00.00

£00.00

£00.00

£00.00

£00.00

TOTAL EXPENDITURE   £6595.64

Rate Profit

Income

Double Page Advert £600.00 2 £1200.00 £1200.00

Full page advert £300.00 3 £900.00 £900.00

Half Page £160.00 2 £320.00 £320.00

Quarter Page strip solo position £100.00 0 £00.00 £00.00

Quarter Page £80.00 2 £160.00 £160.00

Eighth Page £50.00 8 £50.00 £50.00

Classified Column CM rate £03.00 0 £00.00 £00.00

Outside Back £450.00 1 £450.00 £450.00

Inside Front £400.00 1 £400.00 £400.00

Inside Back £350.00 1 £350.00 £350.00

Total £3830.00

Total Income

Sales

£00.50 per magazine £01.00 5000 £5000.00 £5000.00

TOTAL INCOME £8830.00

NET PROFIT/LOSS £2234.36

Trial Price - £1.00

Final Price- £2.00

Sales

£00.50 per magazine £02.00 5000 £10000.00 £10000.00

TOTAL INCOME £13830.00

NET PROFIT/LOSS £7234.36

Conclusion

Unique Selling Point No magazines based around Technical Theatre No Main Competition Large gap in the market

I have been asked by the Northern Echo to create a magazine with the genre of my choice, however they have said they target audience must be 16 – 25, other than that I have the freedom to create a magazine to fit the market.

Thanks For Watching

Any Questions?

Where the Magic Happens