bad design: to-go container – piatto felice ( redifer )

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By Kyle Walker Bad Design: To-Go Container – Piatto Felice (Redifer)

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Bad Design: To-Go Container – Piatto Felice ( Redifer ). By Kyle Walker. Allows customer to conveniently carry meal Holds one pasta entrée, plus breadstick. Functions and Benefits. No room for plastic utensils Breadstick space too short Entrée space too full. How does it fail?. - PowerPoint PPT Presentation

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Page 1: Bad Design:  To-Go Container –  Piatto Felice  ( Redifer )

By Kyle Walker

Bad Design: To-Go Container – Piatto Felice (Redifer)

Page 2: Bad Design:  To-Go Container –  Piatto Felice  ( Redifer )

Allows customer to conveniently carry meal

Holds one pasta entrée, plus breadstick

Functions and Benefits

Page 3: Bad Design:  To-Go Container –  Piatto Felice  ( Redifer )

No room for plastic utensils

Breadstick space too short

Entrée space too full

How does it fail?

Page 4: Bad Design:  To-Go Container –  Piatto Felice  ( Redifer )

Dimensions (L x W x D)Container:19 x 19 x 3 cm

Entrée Dish: 17 x 11 x 3 cmBreadstick Dish: 17 x 7 x 3 cm

Utensil LengthsSpoon: 16 cm

Fork:17 cmKnife: 19 cm

Dimensions

Width

Leng

th

Page 5: Bad Design:  To-Go Container –  Piatto Felice  ( Redifer )

Increase container length Container: 20 cm Compartments: 18 cm

Decrease knife and fork length (16 cm)

Proposed Solutions

20 cm

Page 6: Bad Design:  To-Go Container –  Piatto Felice  ( Redifer )

Larger Container: Bulkier, less convenient?

More expensive

Smaller Utensils: More difficult to use?

Possible Downsides to Proposed Solutions

Page 7: Bad Design:  To-Go Container –  Piatto Felice  ( Redifer )

Pictures: Myself Containers supplied by Piatto Felice, South Food District at Redifer

References