badcheetahrun - kathryn maeskathrynmaes.com/port/maesstyleguide (3).pdftips messages friends...
TRANSCRIPT
badcheetahrun
contents1
contentsaboutsloganspacingtypographycolorsusemisusealternativesappscreen shotswebsiteproductscardsletterscontact
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about2
bad cheetah run is a running company that specializes in providing the best running experience possible. the cheetah being the fastest land animal in the world, it is only fitting that our products focus on improving speeds and overall performance.
our main poduct, a running mobile application, has been meticulously designed and developed to help runners track and improve their activity. bad cheetah run goes beyond the individual user though. much like a cheetah traveling in groups, our company focuses on creating a community for runners through our application, website, and physical prod-ucts.
in the end, our company hopes to spread the message of quality speed running to all.
run fast, cheetah fast.
4 slogan
run fast. cheetah fast.
did you know that cheetahs are the fastest land animals in the world?
they are able to run at 93 km/h and even top out at a speed of 120 km/h. it is from this fact we draw inspiration for our company’s slogan here at bad cheetah run.
“run fast, cheetah fast.” is a simple but catchy phrase that embodies bad cheetah run and exemplifies our goals for all consumers that use our products.
the slogan is to be used on certain products, such as our mobile application and website. it should be used with the complete logo or icon but not with just the company name. to be used in conjunction with our brand, please contact us for permission (details on page 21).
5 spacing
badcheetahrun
6 spacing
at bad cheetah run, spacing is a crucial element to our compa-nies brand. given the simplistic nature of our logo and trade-mark, it is important to understand how much spacing there should be around each element.
listed below are the specifications for our spacing relating to images, branding, text, and overall margins.
printmargins: 1 inchtext: 1/2 inch and a blank line between paragraphs
logooutside: no less than 1/8 of logo sizetext: 1/8 of logo width
sizeminimum: 1 x 1 inchminimum (reversed): 1 1/2 x 1 1/2 inches
7 typography
Avenir LightABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
Avenir BlackABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
8 typography
at bad cheetah run, we use one typeface for all of our products. that typeface is Avenir in the Light and Black weights. all lower-case letters are to be used unless a proper name or noun is used.
the spacing is to remain at the default settings and should be in proportion to the other content. all text should be in black (see page 9) and sizing should be no smaller than 8pts.
we feel that this typeface complements the clean, minimalistic lines of our logo. no substitutions are allowed.
9 colors
PANTONE P 39-8C 0 M 69 Y 82 K 42
R157 G72 B35HEX #9C4723
opacity 85%
PANTONE P 39-8C 0 M 69 Y 82 K 42
R157 G72 B35HEX #90340Dopacity 100%
PANTONE Process Black CC 0 M 0 Y 0 K 100
R35 G31 B32HEX #000000
10 colors
finding inspiration from cheetahs themselves, bad cheetah run uses two primary colors for it’s branding.
the main color is PANTONE P 39-8. this is the dark orange color we used for majority of our products and branding. it is used in two distinct opacities (seen on page 9) to create the illusion of two colors being used. in addition we use black for all text and when color cannot be used for imagery. this partic-ular black is PANTONE Process Black C.
more details pertaining to color usage in images outline where the colors are to be used and where they are not to be used are explained later (seen on pages 11 and 12).
11 use
original
web safe
mono
black
reverse
badcheetahrun
badcheetahrun
badcheetahrun
badcheetahrun
badcheetahrun
12
original
web safe
mono
black
reverse
the original and most used version of the logo in full
color.
identical to the original logo but with the web safe ver-
sions of the company colors.
a monochromatic or one color version of the logo.
because the text is in black, this is a gray scale version.
a full black version of the logo where all shapes are
black at 100% opacity.
the reverse or full white ver-sion of the logo. to be used
sparingly with permission.
use
14 misuse
strech
colors
outline
typeface
low res
badcheetahrun
badcheetahrun
badcheetahrun
14 misuse
strech
colors
outline
typeface
low res
do not stretch out the logo or destroy the correct pro-
portions in any way.
do not change the colors to unauthorized or unofficial
color combinations
do not add additional out-lines or change the weight of
the current outlines.
do not use unofficial or unauthorized typefaces when
representing the company.
do not use a low resolution image or logo.
the logo can be used with out the brand name in cer-
tain situations such as on buttons, products, and busi-
ness cards.
when used for decoration (such as this style guide) the
logo may be used at an opacity level of 25%.
15 alternatives
without name
opacity
app16
bad cheetah
badcheetahrun
apple store, google play, and more coming soon.
name
avaliability
free with payable option to remove advertisments.
price
a multifunctional mobile application that allows run-ners to track, improve, and
share thier accomplishments. with features like tips, track
run, and messages, bad-cheetahrun creates a com-
munity environment for run-ners and helps them accom-
lish their improvement goals.
summary
17 screen shots
runtipsmessagesfriendssettings
start run
Head Tilt How you hold your head is key to overall posture, which determines how efficiently you run. Let your gaze guide you. Look ahead naturally, not down at your feet, and scan the horizon. This will straighten your neck and back, and bring them into alignment. Don't allow your chin to jut out.
Shoulders Shoulders play an important role in keeping your upper body relaxed while you run, which is critical to maintaining efficient running posture. For optimum performance, your shoulders should be low and loose, not high and tight. As you tire on a run, don't let them creep up toward your ears. If they do, shake them out to release the tension. Your shoulders also need to remain level and shouldn't dip from side to side with each stride.
Arms Even though running is primarily a lower-body activity, your arms aren't just along for the ride. Your hands control the tension in your upper body, while your arm swing works in conjunction with your leg stride to drive you forward. Keep your hands in an unclenched fist, with your fingers lightly touching your palms. Imagine yourself trying to carry a potato chip in each hand without crushing it. Your arms should swing mostly forward and back, not across your body,between waist and lower-chest level. Your
start run
tips
18 website
www.badcheetahrun.com
badcheetahrun
home
about
reviews
download
19 products
badcheetahrun
badcheetahrun
badcheetahrun
$25 each with free shipping on orders greater than $50.
price
t-shirt
unisex cotton tshirts with sizes from xs - xxxl.
sizes
avaliable in our online shop at www.badchee-
tahrun.com/store/tshirt while supplies last.
avalibility
phone case
for iPhone 4, 5, 5C, 6, 6 PlusAndriod coming soon.
sizes
avaliable in our online shop at www.badchee-
tahrun.com/store/case while supplies last.
avalibility
badcheetahrun
kathryn maespresident414 867 [email protected]
kathryn maespresident414 867 [email protected]
20 cards
badcheetahrun
John Doe1234 Main St.Waukesha, WI 53186
John Doe1234 Main St.Waukesha, WI 53186
To Whom It May Concern,
21 letters
badcheetahrun
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Proin imperdiet vehicula urna eget aliquam. Nullam semper odio justo, eget interdum lacus bibendum ac. Aliquam nec ornare erat, in feugiat turpis. Nulla et cursus mi. Proin nec diam quis tortor tincidunt mattis et in quam. In euismod quis lectus vitae mollis. Proin varius feugiat libero sit amet blandit. Fusce quis ligula quis lacus vehicula elementum. Vestibulum vitae pellentesque tortor.
Sincerely,
Kathryn MaesPresidentbadcheetahrun
22 contact us
at bad cheetah run, we are constantly evolving and develop-ing our products to be the best they can be. in addition, we believe that creating a community type of environment where everyone has input is important.
for any further questions or comments you may have, please contact our marketing department via one of these three methods listed below:
website: www.badcheetahrun.com
email: [email protected]
phone: 262.867.5309
run fast. cheetah fast.