badgers give back presentation, may 2014

UW ATHLETICS COMMUNITY RELATIONS

Badgers Give Back All Coaches Meeting

May 6, 2014

Kayla GrossCommunity Relations Coordinator


Unveiled to public September 2012

Three Goals:

•Ensure compliance with NCAA regulations

•Increase publicity

•Streamline request process and documentation

Program Creation:


First Year Outcomes:

263% increase in appearancesStudent-athletes made 145 appearances in Madison community

198% increase in appearance requests179 requests received for a student-athlete(s) appearance

79% increase in hours volunteered by UW student-athletesUW student-athletes volunteered more than 4,185 hours

450% increase in publicity of outreach efforts


First Year Challenges:

Lack of cohesion •Too much variety in appearances, difficult to tell cohesive outreach story

Not enough appearances to fill student-athlete demand

Appearances did not align with student-athletes’ schedules


Badgers Give Back Platform: Education: The Badgers are committed to promoting learning and academic achievement amongst the students of Wisconsin, with an emphasis on literacy.

Mentorship: We are committed to developing the next generation of leaders by supporting programs that foster the development of character and life-skills.

Helping Hand: We strive to provide experiences for children and families that provide and strength and joy in a time of crisis or illness.

Health & Wellness: UW Athletics supports any effort that encourages physical fitness and nutrition.


Badgers Give Back Programs:

Education: Bookin’ It With Bucky

Mentorship: Chin’s Up Mentoring Program, Adopt-A-Player Program

Helping Hand: American Family Children’s Hospital- Caleb’s Pitch

Health & Wellness: WiscFit


Year Two Growth: 70% increase in appearancesStudent-athletes made 246 appearances in Madison community

36% increase in appearance requests244 requests received for a student-athlete(s) appearance

79% increase in hours volunteered by UW student-athletesUW student-athletes volunteered more than 7,500 hours

47% increase in publicity of outreach efforts*on UWBadgers.com alone. Does not include earned media


Numbers Recap: Year One Year Two

Appearances 145 246

Requests 179 244

Hours Volunteered 4,185 7,500+

Increase in Publicity 450% 47%


Publicity:


Badgers Give Back Staff: Kayla Gross

Volunteer Undergraduate Interns:

“Assistants” (3): Interns (4):

• Assist with football, men’s and women’s basketball, men’s and women’s hockey, and volleyball appearances

• Serve as primary contact for all other sports• Run outreach programs

• Transport student-athletes to-and-from appearances

• Assist with outreach publicity• Lexi Mueller-- Scheduling


Appearance Request Process: www.UWBadgers.com/BadgersGiveBack


Student-Athlete Involvement:

Student-athletes are notified of upcoming volunteer

opportunities WEEKLY via email.

To sign up, they simply click on link under the appearance

information and input their name and sport


Transportation:

A member of the community relations

staff will contact the student-athletes

with a departure time and will

transport them to and from all

appearances

badgers give back presentation, may 2014

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