SOCIAL MEDIA CAMPAIGN“BAGFUL”

#BagfulOfBliss

Theme & Motive of the Campaign• Theme The theme of the campaign was to connect two different

products with the twist of words. The imagery shown in the next few slides will make you understand the theme visually and in a better way.

• Motive The motive behind the campaign was to address the

audience in a unique way. The ‘word’ strategy for different products reflect the wide range of the concepts related. The hashtag used also makes you understand the about the bliss of having these bagful of goodies to your doorstep.