balanced scorecard individual scorecard - .balanced scorecard and individual scorecard...
Post on 09-Sep-2018
250 views
Embed Size (px)
TRANSCRIPT
Balanced Scorecard and Individual Scorecard
Chanchai Dee-Uam
T-SIS Co.,Ltd.
SECTION 1 : Introduction
Why do we have strategy ? :
What is strategy ? : ? B.B. Liddell Hart George Steiner Henry Mintzberg Kenneth Andrews Michael Porter Kepner-Tregoe Michel Robert Treacy and Wiersema
Means/Policies () Pattern () Position () Perspective ()
Perspective ()
Perspective ()
Position ()
Means/Policies()
Pattern ( )
What is strategy ? :
: How to communication ?
( KPI / Measure )
(Target Setting )
... Where do we want to go ? How to get there ? ...
...
16 2546
What is Balanced Scorecard ? : Balanced Scorecard ?
(Balanced) (Communication) (Alignment) (Synergy) (Intangible Asset)
Balanced Scorecard 1990
Robert Kaplan David Norton
1. (Financial)
2. (Customer)
3. (Internal Process)
4. (Learning and Growth)
Balanced Scorecard
/
The Balanced Scorecard and The Big Picture
Activity Based Costing Economic Value Added Forecasting Benchmarking Market Research Best Practices Six Sigma Statistical Process Control Reengineering ISO 9000 Total Quality Management Empowerment Learning Organization Self-Directed Work Teams Change Management Project Management Risk Management
Vision Strategic ManagementBalancedScorecard
3
4
2
5
6
1
7 BSC andIndividual Scorecard
Balanced Scorecard Individual Scorecard
(Monitor &Evaluation)
(Strategic Execution)
(Balanced Scorecard)
(Strategy Communication & Deployment)
(Motivation &
Leadership Creation)
(Strategy Formulation)
(Feedback Analysis)
PA
DC
(Strategy Formulation)
(Planning) (Corporate Strategy)
Corporate Strategy + Scorecard
Business Strategy + Scorecard
Business Strategy + Scorecard
Business Strategy + Scorecard
Business Strategy + Scorecard
Individual Strategy + Scorecard
(Strategy Translation)
Organization Target :
SWOT / Analytical Stakeholder & Customer Business/ Industry Policy
Vision :
Initiative (Project/ Activity/ Event)
(Strategy Translation)
Vision :
(Position)
Where do we want to go ?
SWOT
Outcome
/ (Strategy Formulation)
Vision
Strategic Issue
Goal
KPI/ Target / /
Strategy
Initiative
Balanced Scorecard Mission and Vision Statements
Microsofts Annual Report
VisionA computer on every desk and in every home.
MissionIn our pursuit of that vision, we have grown, changed, adapted, and reinvented ourselves--to meet the challenges of our competition, to take advantage of innovation, and to deliver on the dreams and demands of our customers. We continue to be committed to outstanding products, solid operations, and long-term shareholder value.
Balanced Scorecard Mission and Vision Statements
AT&Ts Annual Report
VisionWe are dedicated to being the world's best at bringing people together --giving them easy access to each other and to the information and services they want and need -- anytime, anywhere.
MissionWe believe in respect for individuals, dedication to helping customers, highest standards of integrity, innovation, and teamwork. By living these values, AT&T aspires to set a standard of excellence worldwide that will reward our shareowners, our customers, and all AT&T people.
A Balanced Scorecard Illustration
Customer Perspective Pricing Index Tier II Customers Customer Ranking Survey Customer Satisfaction Index Market Share (Tier I, Key accounts)
Internal Business Perspective Hours with Customers on New Work Rework Safety Incidence Index Warranty Cost Reduction
Innovation and Learning Perspective % Revenue from New Services Staff Attitude Survey # of Employee Suggestions Revenue per employee
Financial Perspective Return-on-Capital Economic Value Added Profit Forecast Reliability Sales Backlog
Source:Kaplan and Norton
(Strategy Formulation)
Vision Strategic Issue Goal KPI/ Target Strategy Initiative
Goal
(Tool of Strategy Formulation)
Vision CSFCSF Critical Success Factor
/ (Strategy Formulation)
Vision : Project
Strategy
KPI
Goal
Strategic Issue
SMS
Strategy -
Vision Strategic Issue
Goal
KPI
(Strategy Formulation)
Owner -
Supporter -
2. (Balanced Scorecard)
Balanced Scorecard
4 Balanced Scorecard
Finance Perspective Customer Perspective Internal Process Perspective Learning and Growth Perspective
Balanced Scorecard
Objective Measures Target Initiatives Objective Measures Target Initiatives
Objective Measures Target Initiatives
Objective Measures Target Initiatives
CustomerPerspective
InternalProcess
Perspective
FinancialPerspective
LearningandGrowthPerspective
Vision andStrategy
FCIL
VISION
Public SectorBusiness Sector
()
CFIL
VISION
Non-Profit Organization
CIL
VISION
CILF
VISION
LFCI
VISION
Balanced Scorecard Table
Strategic Initiatives
TargetMeasuresObjectives
VISION :
VISION :
100%
10 %
Initiative TargetMeasure Objective
Finance
VISION :
90%
30 %
Initiative TargetMeasure Objective
Customer
VISION :
50 %
80%
Initiative TargetMeasure Objective
Internal Process
VISION :
Initiative TargetMeasure Objective
Learning and Growth
SMS
Scorecard
Objective - Measure -
Target -
Initiative
Budget -
Tactic -
Project Management -
Strategy -
Vision Strategic Issue
Goal
KPI Finance -
Internal Process -
Customer -
Learning & Growth -
Full Balanced Scorecard
3. (Strategy Communication
& Deployment)
SMS
Scorecard
Objective - Measure -
Target -
Initiative
Budget -
Tactic -
Project Management -
Strategy -
Vision Strategic Issue
Goal
KPI Communication :
Deployment :
Organization Scorecard
Business Scorecard
Individual Scorecard
Strategy Map
SMS
Scorecard
Objective - Measure -
Target -
Initiative
Budget -
Tactic -
Project Management -
Strategy -
Vision Strategic Issue
Goal
KPI
Strategy Map
Strategy Map
Financial
Customer
Internal Process
Learning & growth
Strategy MapStrategy Map
Wendys Alternative to the Strategy Map
MISSIONTo deliver superior quality
products and services for ourcustomers and communities
through leadership,innovation, and
partnerships
CORE VALUES
VISION
THEMES
Maximize
Community
Leadership
Integrity
involvement
Continuousimprovement
Commitmentto shareholders
Quality
Customersatisfaction
Peoplefocus
Operationalexcellence
Technology
CorporateprocessChange
Evolvingbusinesses
Understandingthe consumer
Supply chainmanagement
People
Financialplanning
andreporting
Innovationof corebusiness
Mergersand
acquisitions
Shareholder valueTo
bethe
qualityleader in every
thingwe
do
Finance:
Customer:
Internal Process:
/
Learning & Growth:
PMQA & BSC
Deployment Strategy
Organization Strategy
Business Strategy
Individual/ Personal Strategy
Strategic Cascade
KPI/Measure ( Owner/ Supporter)
Policy - Target
KPI/Measure ( Owner/ Supporter)
Role
KPI/ Measure
Strategy TranslationOrganization Target Activity
Vision Strategic Issue Goal Strategy
Strategy
Strategy
Goal Strategy
Strategic Issue
Measure
MeasureKPI
Target
Weight
Owner Supporter
Target
Owner Supporter
Organization
Business
Strategy TranslationOrganization Target Activity
Business Target
Vision Strategic Issue Goal Strategy
Strategy
Strategy
Goal Strategy
Strategic Issue
Measure
MeasureKPI
Target
Weight
Owner Supporter
Target
Owner Supporter
Organization
Business
Strategy TranslationBusiness Target Activity
Vision Strategic Issue Goal Strategy
Strategy
Strategy
Goal Strategy
Strategic Issue
Measure
MeasureKPI
Target
Weight
Owner Supporter
Target
Owner Supporter
Business
Personal
Strategy TranslationBusiness Target Activity
Vision Strategic Issue Goal Strategy
Strategy
Strategy
Goal Strategy
Strategic Issue
Measure
MeasureKPI
Target
Weight
Owner Supporter
Recommended