balancing sustainability & economics in packaging
TRANSCRIPT
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&BalancingSustainability
Economic Cost in Packaging
Brand GrowthManagement
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recyclable plant-based eco-shaped bio-based natural pcr reclaimed renwable downcycling carbon footprint reuse eco-friendly biodegradable compostable second use c2c end of life environmental impact 100% recycled organic bio-based ecological greenhouse gas emissions regrind pcw post-consumer waste natural resource eco-conscious non-toxicreduce waste material health cradle-to-cradle waste=food regenerative biomimetic landfill-free fsc certified ecocert greenpefc certified light weighted volatile organic compounds co2 emissions iso14001 certified biological nutrient end of liferenewable solar energy bio-power eco-design carbon neutralmaterial reutilization social responsibility technical nutrientsorganic materials fair labor practices waste disposal eco-coststoxins bio-plastic uv ink voc usda waste=food x-list pcw local
SUSTAINABILITY
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SUSTAINABILITY: PACKAGING DEFINED
› Beneficial, safe & healthy for individuals and communities throughout its life cycle
› Meets market criteria for both performance and cost
› Sourced, manufactured, transported, and recycled using renewable energy
› Optimizes the use of renewable or recycled source materials
› Manufactured using clean production technologies and best practices
› Made from materials healthy throughout the life cycle
› Physically designed to optimize materials and energy
› Effectively recovered and utilized in biological and/or industrial closed loop cycles
- SUSTAINABLE PACKAGING COALITION
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GOVERNMENT POLICIES
SUSTAINABILITY: DRIVERS
Drivers
PUBLIC PERCEPTION
RETAIL REQUIREMENTS
ECONOMIC PRESSURES
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Society for Human Resource Management, BSR and Aurosoorya study Advancing Sustainability defininition:
Commitment by organizations to balance financial performance with contributions to the quality of life of their employees, the society at large and environmentally sensitive initiatives.
55% 43% 43% 38%Improved employee morale More-efficient business processes Stronger public image Increased employee loyalty
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SUSTAINABILITY: PACKAGING CORE TRUTHS
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No such thing as a completely sustainable package
Materials cannot be classified as inherently good or bad
Packaging must be viewed in the context of the full supply chain
THE PACKAGE DESIGN MUST WORK
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Most plastics we use are glaring at us, comfortable in their ease and practicality yet undeniably unwanted on the earth.
Abby Schlageter
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Packaging Life Cycle
MATERIAL SOURCING1
PACKAGING DESIGN2
MANUFACTURING3TRANSPORT4
DISPOSAL5
SUSTAINABILITY: PACKAGING LIFE CYCLE
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› Material Health: All the materials in the product must be safe and healthy for humans and the environment
› Material Reutilization - "Closed-loop system" no unusable waste when the product is no longer useful
› Material Energy Use: Use less energy and renewable sources during the production process
› Material Stewardship: Water leaving the factory should be as clean or cleaner than when it arrived
› Material Responsibility: take into consideration the people who grow, harvest, transport, and produce the product
SUSTAINABILITY: LIFE CYCLE CONSIDERATIONS
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?SO...WHERE DO I START
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SUSTAINABILITY: THE BRAND
CONVERSATIONAL
COMPETITIVE
CONSUMER FACING
CORE VALUES
CREDIBLE
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get educated
align on goals
pose questions
leverage suppliers
SUSTAINABILITY: MAKING IT WORK
make choices
test and test again
stay current
be realistic
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Owned by Gap Inc., international retailer Old Navy has a footprint of 1000 doors in the U.S. and Canada dedicated to bringing consumers fun fashion and value to the whole family offering on-trend, modern clothing, updated basics and accessories at an affordable price.
Great quality products at a good value.
CASE IN POINT: OLD NAVY
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THE CHALLENGE: OLD NAVY
› low service environment
› product engagement
› value proposition
› product protection
› merchandising
› inventory management
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THE SOLUTION: OLD NAVY
bold front panel graphics
olfactive engagement
product visibility
stackable
e flute substrate
single-piece construction
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reduced package footprint
pack-out material reduction
100% recyclable
second use primary
award winning package design
THE SUSTAINABLE: WIN
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21 Drops is a throughly modern line of therapeutic grade essential oils created to counteract the effects of our busy lives. Their artisanal blends are 100% natural. Tried, tested and incredibly effective. Designed for use anytime, anywhere.
THE BRAND: 21 DROPS
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THE CHALLENGE: 21 DROPS
› redefine aromatherapy
› consumer perception
› product de-selection
› communication hierarchy
› product integrity
› sustainable packaging
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THE SOLUTION: 21 DROPS
color id
numerical id
custom sleeve
the communication
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FSC kraft substrate
local vendors where possible
80% recyclable
wild crafted & organic
formulation
award winning package design
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THE SUSTAINABLE: COMPROMISE
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It is not possible to repeat too often that waste is not something which comes after the fact...picking up and reclaiming scrap left over after production is a public service, but planning so that there will be no scrap is a higher public service.
Henry Ford, 1924
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GOODGOODGOODGOODGOOD
for the environment
for consumers
for companies
for local communities
for innovation
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Phone: 646-723-1901
Kelly Kovack | [email protected]
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Brand GrowthManagement