balancing theories and practices in hospitality management: case of american universities
DESCRIPTION
China Tourism Forum Presentation Oct. 2014TRANSCRIPT
Balancing theories and practices in hospitality education:
Case of American universities 酒店教育中理论与实践相平衡
-以美国大学为例酒店David L Jones, PhD
Professor and Department Chair
Department of Hospitality Management
University of San Francisco
旧金山大学酒店管理系主任及教授钟德伟 博士
Theory and Practice Convergence理论与实践相结合
• Research• Curriculum Development• Teaching• Internships/Work
Experience• Professional and
Student Organizations
• 研究• 教学计划制定• 教学• 实习 / 工作体
验• 专业组织与学
生组织
Research 研究
• Addressing industry issues using theory 利用理论强调行业问题
Identify Issue
发现问题 Determine Theory
确定理论 Apply Research应用研究
San Francisco Hotel Council Example 以旧金山酒店议会为例
• “Bad street” behavior social issue街上乞讨行为社会问题
• Connecting to destination image & sociology theories 与目的地形象和社会学理论相关
• Results 结果 : - White paper
白皮书- Industry presentation
行业介绍- Academic paper
学术论文
Curriculum Development 教学计划制定
• Creating a “Blue Ocean”开创“蓝海”新天地
• Involving industry in process使行业参与到过程中- Competencies
能力- Entry level and manager level
准入层次与经理层次- Knowledge & skills
知识与技能
Co-creation of Curriculum: USF Example共同制定教学计划-以旧金山为例
Determine Competencies - Industry Focus
Groups确定能力-行业焦
点群体
Develop Potential Courses - Faculty设计有潜力的课程
-教师
Priorit ize Courses - Industry Focus
Groups & Faculty
课程轻重分明-行业焦点群体与
教师
Co-creation of Curriculum: USF Example 共同制定教学计划-以旧金山大学为例
Result 成果
Hospitali ty Management Curriculum with Industry Focused Competencies
酒店管理教学计划具有行业重视的能力• Hotel & Restaurant Management Track 酒店与餐厅管理方面
• Meeting & Event Management Track 会议与节事管理方面
Final Result最终成果
Teaching 教学
• Guest speakers/”Professor for a Day” 演讲嘉宾(或“一日教授”)
- In class 课上- Recorded and posted online
录像与发到网上• Group projects 小组项目
- Interviews with industry professionals与行业人士座谈
- Solving a company’s challenge - partnership解决公司的挑战-伙伴共建关系
- Research on industry concern 对行业所关心的问题进行研究
• Introducing new systems引入新系统
USF Student/Industry Exchange旧金山大学学生与行业交流
• Less known companies and opportunities 不太著名的公司与机会
• Company elevator pitches公司电梯游说
• Student organized and managed学生组织与管理
Internships/Work Experience实习与工作体验
• Practical to Theory – Assurance of Learning从实践到理论-教学质量保障
Professional and Student Organizations专业组织与学生组织
• Guest speakers & tours 演讲嘉宾与参观
• Attendance at industry conferences出席行业大会- Industry educational sessions行业教育会议
Balance平衡
Theory理论
Practice实践
Thank You谢谢大家