BallID

Design your personalized balls

AGENDA

Description

Target audience

Location and Sales

Cost analysis

Co-Workers

Legal form

SWOT Analysis

Local competition

DESCRIPTION

BallID is an internetplatform where customers are able to design their personalized balls for nearly every kind of sport

In the first step they can choose the color

The next step enables to print any kind of picture or design on it

It’s also possible to share Designs with the BallIDcommunity, in Case some users like to have designs from others on their balls

AGENDA

Description

Target audience

Location and Sales

Cost analysis

Co-Workers

Legal form

SWOT Analysis

Local competition

TARGET AUDIENCE

The target audience is nearly everyone who likes sports

Even people who are not doing any kind of sport are part of

our target audience

People who like to design or just want another personalized

item in their lives

The target audience isn’t even limited to age

AGENDA

Description

Target audience

Location and Sales

Cost analysis

Co-Workers

Legal form

SWOT Analysis

Local competition

LOCATION

As the location of production we decided to source the

manufacture of our balls out to India

The headquarter is going to be in Munich, because it’s a city

which focuses on sports very strongly

The Items are going to be sold by the Internet

The best case would be an office next to a sport association

to get our first customers

Location choice

Zebbug Zebbug Munich Munich

Location

factors

importance Grades

(1-5)

Weighted

grades

Grades

(1-5)

Weighted

grades

Rent of

small shop

30% 2 0.6 1 0.3

Local

wage for

one hour

30% 3 0.9 5 1.5

Monthly

ticket

public

transport

20% 2 0.4 3 0.6

population 20% 4 0.8 5 1

Sum: 100% 11 2.7 14 3.4

DESCRIPTION OF THE

WORKPLACE

We need offices, located in munich with computers and

servers for the internetplatform

Further we need a chillout area, where we have meetings

and think about new ideas (orientated on Googles concept)

AGENDA

Description

Target audience

Location and Sales

Cost analysis

Co-Workers

Legal form

SWOT Analysis

Local competition

COST ANALYSISstart up costs : 70 000 Euros for Computers,

Displays, software and Servers

fixed costs(monthly): rent for our offices is 3000

Euros, Employees and Webdesigners need about

10 000 Euros (high local wage)

GOAL FOR SALES

In average it takes about 5€ to produce one Ball in India

One Ball is going to be sold for 55€ on our Platform

We need to sell 260 Balls per month

There are no days of shut down in the Internet, so we can sell

30 days per month. We need to sell about 9 balls per day to be

successful with out project.

AGENDA

Description

Target audience

Location and Sales

Cost analysis

Co-Workers

Legal form

SWOT Analysis

Local competition

CO-WORKERS

people who are interested in sports and are good with a computer and have studied and got the examinations required are fit for the job.

you can find people by chatrooms, by friends, sports students and look for webdesigner at Universities, who are offering IT & Computing as a study

AGENDA

Description

Target audience

Location and Sales

Cost analysis

Co-Workers

Legal form

SWOT Analysis

Local competition

LEGAL FORM At the times we start our project we prefer to have a german

GbR as our legal form

After our first successes we would like to change to a GmbH

AGENDA

Description

Target audience

Location and Sales

Cost analysis

Co-Workers

Legal form

SWOT Analysis

Local competition

SWOT-ANALYSIS

STRENGHTS: good salary, there isn’t a lot of competition and

it is great for people who like sports.

WEAKNESSES: expenses(rent) , online problems and no

experience.

OPPORTUNITIES: growing company and meeting with other

business people

THREATS: No customers, to less money vor advertisement

SWOT- ANALYSIS

The best financial situation for BallID would a partnership so liability is unlimited as we are the owners. But it is easier to take a loan from the bank.

We also have the possibility to collect money from investors who are willing to lend us money and that their liability is limited to the amount of capital that they are willing to give.

AGENDA

Description

Target audience

Location and Sales

Cost analysis

Co-Workers

Legal form

SWOT Analysis

Local competition

Local competition

It‘s a new trend to offer personalized products in theInternet

It‘s a very successful trend

There is no local Competitor who is selling the same products as we do

Mariah Casha & Benedikt Braun

Presentation

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