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Stage 1 (Dynamic 1-7) Cells

“Potential Advantage”

Validation of Business Proposition: confirmation we are building the right business

Cell

Stage 1

11 2 3 4 5 6 7 Dynamic

Advantage Opportunity Solution Customer Market Team Governance Financial Advantage

Potential Goal:- Establish real advantage potential exists in the market. Confirm capability to create the advantage exists. Compelling advantage for target customer.

Problem Definition Nature of Problem Opportunity Desc. Who has problem?

Consequences? Scale

Compelling need

Solution Definition Alternatives

analysis Benefits &

Advantages Supply chain modelling. Value chain modelling.

Value proposition Definition

Profile Sweet Spot Customer.

Engage with Cust. Confirm Problem &

consequences Confirm Solution &

Advantages. Business Models

Market Definition Segment Profiles Porters 5 Forces Competitive Rivals

New Entrants Substitutes

Supplier Power Buyer Power

Market Entry -Beach-Head

Home Market advantage.

Capability Plan (Competence &

Capacity) Competence & Gap

Analysis Sources of Capability.

Map to advantages

Vision & Goals Strategic intent Legal Structure

Shareholder Agreement

Incorporation Tax Compliance

Role of board

Resources Plan Financial Plan

Financial Modelling. Sources & Types of Funding

State Supports. Feasibility decision

Validation Goal:- Confirmation a markets exists for the product/service. Confirmation that there is a value proposition which can deliver an ROI Confirmation the capability exists or can be created to deliver the ROI.

Advantage Problem Competitive Value Brand Competence Compliance Profit Advantage

Stage 1

Compelling need for

a solution confirmed

Innovative Solution

& Advantage

Defined

Potential customers

confirm purchase

criteria

Market

confirmed

attractive

Current & Required

Capacity &

Competence

(

Promoters

aligned &

organised

Expectation of

resources

available

www.intelligentorg.com

[email protected]

+353 876999010

http://www.intelligentorg.com/

mailto:[email protected]



“Create Advantage”

Verification of Business Proposition: Confirmation we can build it right

Cell

Stage 2

11 2 3 4 5 6 7 Dynamic


Creation Goal:- Create & Validate advantage is achievable and visible to all stakeholders.

Define success/resolution

criteria Impact Analysis

Root Cause Drivers Solution Option

benefits dashboard

Prove the concept. Characterise

solution. Produce design

spec. Define delivery

process Licenses/certs

Secure Alpha cust. Alpha Program

Deploy pilot soln. Confirm value

proposition Refine Soln. advantage

Market entry Plan

Lead gen Plan Positioning &

Differentiation. Launch collateral.

Naming/Brand Pricing Model

Capability for entry in place

Promoter learning Make, Buy or Rent

Basic contracts Key hires (T&C)

Commercial & operational

controls Advisors

Non execs & board

Core Process & KPI’s

Business Plan & Model

Initial funding Finding and

securing investment

Verification Goal:- Verification the value proposition can be created and delivered. Resourcing in place to enter the market.


Stage 2

Nature of need &

solution value

qualified

Confirmed solution

characteristics can

be achieved

Customer(s) confirm

advantage and value

proposition

Market entry,

Adv., Plan &

Collateral

Market entry

capability in place

Basic controls &

Compliance in

place

Initial funding

in place



“Proving Advantage”

Confirmation with customers that scalable value exists

Cell

Stage 3

11 2 3 4 5 6 7 Dynamic


Proving Goal:- Confirming advantage with wins and references.

Problem solved for paying customers.

Customer need variances

Total Customer experience

Product Mgmt. Solution Mgmt. Release mgmt.

Service & Support.

Reference clients Sales process Qualification

Beach-head pipeline Pricing

Model validation

Integrated Marketing Plan. Marketing List &

Pipe. S & M perf.

Metrics

Policies Structure for

growth. Roles & Resp.

Motivation Retention & Lock in

Performance management. Leadership & Management Founder roles MBO & KPI’s

Planning & Controls Drivers, Budgets

Forecasts Accounts

Confirmation Goal:- Confirm a viable & scalable business. Foundations and compliance in place. Market entered (Beta)


Stage 3

First customer value

at all touch points

Product & Customer

experience & Mgmt.

Reference Customers &

Managed Pipeline

Market

engagement &

Lead Gen

Leading &

Engaging staff

Leading &

Managing

performance

MIS & Controls



“Protecting Advantage”

Securing growth, share & loyalty

Cell

Stage 4

11 2 3 4 5 6 7 Dynamic


Protecting Goal:- Securing Physical, Virtual, commercial & Legal advantage.

Residual & Related Problems identified

& Quantified. Geographic , Application,

delivery use cases

Scaling scenarios Life Cycle

Management Competing & Competitive behaviour

CRM Total customer engagement&

Experience Starting to scale

Brand Protection, Value,

Relationship

Fiefdoms & ivory towers

Individual v Team Career Mgmt.

Perf. Plan & Mgmt. Poor performers

Review progress & vision.

Value realisation alignment.

ROI Plan

Funding to scale

Securing Goal:- Customer base, ownership & Satisfaction. Contract and Cultural stakeholder engagement.


Stage 4

Additional areas for

value creation

Securing Value &

competitive

Advantage

Growing Customer base

and reputation

Brand Value

management

Shareholder

consensus of

realizing value

Securing

capital to scale Securing bond

and

performance



“Leveraging Advantage”

Scaling the Business leveraging assets to extend reach

Cell

Stage 5

11 2 3 4 5 6 7 Dynamic


Leveraging Goal:- New uses for current and emerging advantage - extending

Advantage analysis Problem &

opportunity re statement

Leveraging, competence, technology,

process Solution advantage

sourcing Complementary

solns.

Leveraging Cust. Relationship. Reference &

Affiliation Structuring to serve

& leverage cust. e-business model

Brand leveraging Brand extension New Brand value Brand Integration

Culture Create

Collaboration Collaboration

Platforms Release Talent

Strategic Growth Strategy & Plan

Inorganic Growth drivers

M & A, JV, Investment,

Partnerships. Process for

inorganic activity

Managing cash assets

Treasury Foreign

Exchange Tax mgmt. Investment

cases

Scaling Goal:- Extracting value from current assets. Extending Reach & Value to current & New customers


Stage 5

Potential & Creation

for new opps/probs

Application

Innovation

Creating & leveraging

customer intimacy.

Leveraging

Brand &

extensions

Productivity,

Quality,

Satisfaction.

Strategic growth

business case

Cash &

Profitability

Mgmt.



“Changing Advantage”

Continuous Innovation - Continuous entrepreneurial growth

Cell

Stage 6

11 2 3 4 5 6 7 Dynamic


Changing Goal:- Creating &/or acquiring new advantage

Reactive & Proactive

advantage mgmt. Diversification

opportunity mgmt. New or Changed

opportunity statements.

Technology Innovation

Game changer Market Changer Solution changer New solutions for

current or new markets

New value for and from current cust.

New value for New customers.

Current & New market entry

plan. Social monitoring and engagement

Change mgmt. Change process

People, Teams & Change

Restructuring Org. development Culture of change

Stakeholder engagement in

change. Mandates.

Focus on KPI’s

Understanding Value.

Commercial & Non-

commercial Measuring

Value Co. Valuation

Innovation Goal:- Intelligent Opportunity management. Releasing Talent Harnessing & Engaging in environment. Continuous entrepreneurial growth


Stage 6

Emerging problems

and opportunities

relevant to strategy

Innovative new

solutions with

partners

New advantage =

New value for growth

Social

monitoring

enabled entry

Enabling

continuous change

& success

Successful

Diversification

Strategy

Connect change

and investment

with value

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