As bancassurance increases in importance throughout Africa and across the globe, the first Africa Bancassurance Academy (ABA) has been opened to support the efforts of industry and regulators in nurturing a sustainable customer focused approach to bancassurance in financial market across Africa. The Africa Bancassurance Academy is an education and resource centre, drawing upon a deep pool of local and international practitioners, who will educate and mentor course participants as they study and learn best practices for the development of bancassurance in their home country. The goal of the Africa Bancassurance Academy is to provide on-going high quality training for the employees and managers of banks and insurance companies active in this sales channel. The regional focus of this advanced training and development program is on sub-Saharan African countries especially Angola, Côte d'Ivoire, Ghana, Kenya, Mozambique, Nigeria, South Africa, Tanzania, Uganda and Zambia etc. As the demand for insurance grows in Africa, these countries are well placed to develop their respective bancassurance market as a strong inclusive distribution channel for insurance. The Annual Africa Bancassurance Masterclass is the flagship training

rdprogramme of the Africa Bancassurance Academy (ABA). Back for its 3 year, the Africa Bancassurance Masterclass is Africa's top meeting place for bancassurance practitioners in Africa.

The Africa Bancassurance Masterclass provides bancassurance practitioners across Africa with the opportunity to explore key elements of bancassurance development and management in the region from a global perspective. This continental financial services industry networking forum presents a significant opportunity for attendees to share knowledge and learn from the very best bancassurance experts from across the globe. You'll join leading bancassurance practitioners from insurance, banking and non-bank financial institutions from across Africa seeking new ways to develop, manage and make the most of bancassuranc distribution channel in the region.

This 2016 edition of the Africa Bancassurance Masterclass will look at how life and non-life insurance companies can unlock the sales potential within the bank branch network to optimize the full potential of insurance sales opportunities. The programme insights will also provide answers to the questions that are fundamental to success in bancassurance such as: - What is the best bancassurance model? How do you address the issue of lack of ownership on driving insurance target by bank staff? What's the best way to sell insurance in the branch? Who supplies the agent, the bank or the insurer? What products are best suited for bancassurance? Or, what is the next wave of innovation in bancassurance?

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Annual Africa Bancassurance Masterclass

Theme: Strategy, Marketing and Global Best Practice for Banks and Insurers 3-days intensive learning event I August 15 –17 2016 I NECA House Training Centre, Ikeja, Lagos

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PROGRAMME OVERVIEW

PROGRAMME OBJECTIVE

Creating sustainable competitive advantage through building Bancassurance distribution capability and channel diversity.RU AS NSA CC E N AA CB A

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WABSProudly Supported by:

At the end of this course, participants will be able to:

·Improve market share and profitability of your bancassurance channels.

·Strengthen strategic planning through global best practice insights

·Recognize the importance of transparency, compliance and customer focus in building sustainable Bancassurance distribution channels.

·Aligning company and partner goals for mutual benefit and long term partnership.

·Learn about emerging trends and opportunities in bancassurance

·Understand the characteristics of succesful bancassuracne products .

·Learn the basics of banking and insurance and their inter-relationship.

·Understand the current legislative and regulatory framework.

·Acquire the skill to analyze customer's financial position.

Senior managers, sales leaders, marketing managers, branch management or product managers engaged in the execution of your organisation's bancassurance strategy. Middle level managers and officers in insurance, banking and non-bank organization handling insurance and related matters.Officers for who job rotation is planned towards bancassurance.Officers who have recently joined the insurance and banking industry.Officers in non-insurance, organization handling insurance and related matters.

·Acquire the necessary skills for selling bancassurance products.

·Increase people development and understanding of Bancassurance Business in sub-Saharan Africa.

·Learn how to leverage the distribution power of bancassurance.

·Development and understanding of bancassurance Business in sub-Saharan Africa.

WHO SHOULD ATTEND

KEY LEARNING OUTCOME

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a. The 6 key components of a Bancassurance strategy

b. Critical areas for investment

c. The crucial role of Brand

d. Segmenting for success

a. Defining roles and relationships

b. Developing mutual expectations

c. Critical success factors

a. Innovations in distribution strategy and tactics

b. Partnership models

c. Branch developments

a. Trends and recent developments in regulation,

compliance, product and advice

b. Lessons from the developing regulatory landscape

c. Avoiding the misselling and scandals that have plagued

bancassurance elsewhere

a. How banks and insurers are building a cutlure of

innovation

b. Customer experience – the new marketing battleground

c. The next wave of innovation in bancassurance

a. Key activities for success

b. Managing and monitoring your Bancassurance strategy

for success

c. Execution and key strategy lessons from around the

globe

Success in Bancassurance, reflections from the field– what

do the practioners say are the necessary pre-requisites?

Welcome, opening remarks from the chair

Introductory session - special guest speaker

The basics of success – what is a successful

Bancassurance strategy?

The Bank and Insurer working together

Global Trends in Bancassurance

Trends in regulation and compliance

Innovation in banking and insurance

From strategy to execution to management

Expert panel

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Session 2

Session 3

Session 4

Session 5

Session 6

Session 7

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MASTERCLASS AGENDA

Note: Each day will start at 9:00 am and finish at 5:00 pm.

15-minute breaks will be held at 10:30 am and 3:30pm.

Lunch shall be from 12:30 pm – 1:30pm.

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Session 1

Session 2

Session 3

Session 4

Session 5

Session 6

Session 7

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Session 2.

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Summary and review of day 1

Product and advice

Bancassurance and the sales organisation

Bancassurance and the branch sales channel

Bancassurance channels- opportunities and

strategies

Managing the Branch distribution channel

Expert panel

Summary and review of day 2

Microinsurance and mobile insurance

a. Understanding the right products for the

bancassurance channel

b. Evaluating the products in greater depth

c. Toward a client centric advice model

a. Necessary Bancassurance sales skills and strategies

b. Sales opportunities – finding the bancassurance

'moments of truth'

c. Getting a well-rounded sales staff who are able to

cross sell both investment and insurance products

d. The art and skill of selling 'risk' products – the most

difficult bancassurance sale?

a. Working with the branches for sales success

a. Training and motivating branch staffs in handling

different products and mastering the product

knowledge

b. Motivating and incentivising branch staff to seek sales

opportunities

c. Getting the message across to customers

a. Choices available

b. Combining the channels for maximum effect

c. Channel characteristics, tips and tactics for success

a. The mechanics of distribution management e.g. KPI,

remuneration structure, aligning compensation with

culture

b. Managing distributors e.g. 3rd party banks/product

providers

c. Creating value for both parties while retaining profit

d. Managing rapid changes in the industry especially

moving out from traditional distribution channels

e. Choosing the right products with the right channel or

business model

Stump the experts! – ask the experts any question –benefit

from their experience.

a. Their role and opportunity in Bancassurance

b. Case studies in success

c. Product design for microinsurance

WABSWest Africa Business SchoolWest Africa Business School is one of the foremost training institutions for business, leadership and management education in sub-Saharan Africa. The school is a centre of continuous learning and sharing of best practices through topical courses, seminars, workshops, conferences, research, and publications. Our strategic intent is to redefine corporate training, capacity building, distance learning, executive education and organizational learning by democratizing knowledge and information that links business with intelligence in Africa.

West Africa Business School was formed in response to the specific need for a high quality professional development, corporate training and executive education institute to address the needs of working professionals who have the desire to continue professional and academic training while remaining in the workforce. The school was originally established in 2000 AD as the training arm of Intellbank Limited (RC. 287291) a frontline management consulting company incorporated in 1996 in the Federal Republic of Nigeria. In 2002, the school was separated from Intellbank and upgraded to a fully fledged training institution registered with the Government corporate affairs commission and other relevant authorities as a private regional training institution.

We research into the latest business challenges existing in all corporate sectors in Africa, both old and new from everywhere to reach everyone involved in the subject matter. We then transform the idea into reality by creating learning resources and business meetings, which bring people together to learn, network and value to their to themselves and organizations for a sustainable future. We are established to create and grow intellectual assets for a sustainable African economy through impart of superior knowledge in company managers, public administrators, business men and women, entrepreneurs, politicians and community leaders especially within the Economic Community of West African States (ECOWAS) in particular and Africa in general.

In the beginning, West Africa Business School started with organizing corporate seminars, workshops and soft business short courses when the school became independent in 2002. In January 2010, the school launched specialized strategic business conferences, leadership programmes and management training courses focusing on the financial services industry in Africa. Today, WABS has become a house-hold name and a global brand, well known for delivery of world-class Corporate Training, Government Human Capital Development, Professional Education, Executive Education, Business Intelligence and Research.

COURSE INSTRUCTORS PROFILE:

SPECIAL GUEST SPEAKERS:

MR. GODWIN EMEFIELEGovernor,

Central Bank of Nigeria (CBN)

MR. MOHAMMED KARICommissioner for Insurance

National Insurance Commission (NAICOM)

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Developing innovations and trends in mobile

distribution

From Branch Banker to Bancassurer

Direct response marketing

Lesons form trhe real world

Africa and Bancassurance, where are we at?

Expert panel – where to now ?

Launch of the African Bancassurance Academy

Closing speech - special guest speaker

Chair closing remarks, course close

a. The extraordinary pace of development in mobile and social banking.

b. How banks and non-traditional competitors are innovating to bring financial services to existing and new markets.

c. Case studies in financial services mobile innovation from around the globe.

a. Characteristics for success in your Branchesb. Identifying a 'good ' Bancassurance branch and a

'good' Bancassurance branch manager

a. The place and role of direct marketing in your bancassuracne strategy

b. Tips and techniques for direct response successc. Product design for direct reponse marketing

African practitioners will share and reflect upon their experience and lessons learned in building a bancassuracne channel in their market.

a. Lessons from around the regionb. Regulatory round-upc. What can we learn from the rest of the world?

a. What the locals are saying – expert opinion and experience from a panel of senior local Bancassurance management

b. Panel discussion on key points, what to take away and where you should focus your efforts for success

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DOUG SUMNER

Mr Sumner provides consulting services to Boards and CEO's

in the areas of business and strategic planning, brand and

organizational growth, distribution strategy and channel

development, investment governance and management, risk

management and policy development. Doug sits on a number

of For Profit and Not For Profit Boards and provides

investment management governance and advice to a

selection of Australia's leading philanthropic trusts and

foundations. Doug is recognized as a leading strategist and thought leader in the retail

financial services industry. In his professional career spanning 30 years, Doug has held

senior positions with a number of companies across the Asia Pacific region, including AIA,

AXA, AVIVA, CIGNA and National Australia Bank (NAB) in marketing, product development,

distribution and Bancassurance. Doug is also the author and presenter of well regarded

Bancassurance, Product Strategy and Organisational Strategy programs for senior banking,

wealth management, investment and insurance managers that he regularly conducts across

the Asia Pac and MEA regions.

MASAGUS LUKMAN2. Masagus LukmanPresent: Head of Sales Bancassurance at PT Bank Rakyat Indonesia (Persero) TbkPast: Product Manager, e-Banking Division, PT. Bank Mandiri (Persero) Tbk.Business Development Manager, PT. Prudential Life Assurance-Indonesia

Area Sales Manager, PT. Axa Mandiri Financial Services - Indonesia Financial Advisor, Axa Mandiri Financial Services - IndonesiaEducation: BSc. in Economic Management - Tarumanagara University, Jakarta – IndonesiaMSc Marketing - Leeds Metropolitan University, Leeds – UK

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COMPANY DETAILS

Company Name: ......................................................................Postal Address:.........................................................................Postcode: .............................. Country.....................................Physical Address:......................................................................................................................................................................Invoice for Attention Of............................................................Tel:....................................... Fax: ............................................Email:.......................................................................................VAT Number.............................................................................

Delegate 1:

Full Name: ............................................................................................

Designation: ........................................................................................

Contact Tel Number:..........................................................................

Email:.......................................................................................................

DELEGATE REGISTRATION

GROUP DISCOUNTS

3Delegates @10% discount

Delegate 2:

Full Name: ............................................................................................

Designation: ........................................................................................

Contact Tel Number:..........................................................................

Email:.......................................................................................................

HOW TO REGISTER

Further enquiry in respect of this course should be addressed to:

Nigeria: West Africa Business SchoolSignalhouse Learning Centre, #61 Kudirat Abiola Way, Oregun Ikeja, Lagos Nigeria.

Ghana: West Africa Business SchoolRoom G002 Annex B, Republic House, Kwame Nkrumah Avenue, Accra Ghana.

Phone: Fax: E-mail:

Website:

002348027922649, 002348143002943 +2341710-0276

wabs.edu@gmail.com; info@westafricabusinessschool.com

www.westafricabusinessschool.com

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HOW TO MAKE PAYMENT OF : 1. Nigerian delegates should make payment of course fee in

local currency by Bank draft, e-transfer or Cash deposit issued

in favour of West Africa Business School and paid to A/c No.

1014282576@ Zenith Bank Plc. Sort Code: 057150534.

Cash or Cheque payment at the venue is also acceptable but

must be communicated in writing or by e-mail to the organizers

at least 48 hours before training commencement

PROGRAMME SCHEDULE:The programme is scheduled to take place as follow:

1. Nigerian Residents:

2. ECOWAS/Foreign Delegates:

Note:

Date:Time:

Venue:

Early Bird

Group Rate

Normal Rate

Early BirdGroup Rate

Normal Rate

th th 15 – 17 August, 2016 9am – 5pm daily (Registration starts at 8:00am

Nigeria Time on day 1)

th – N175,000.00 per delegate (Book & Pay Before 30 July 2016)

– N150,000.00 per delegate for 2 or more delegates from thone company/organisation (Book & Pay Before 30 July 2016))

th– N200,000.00 per delegate (Book & Pay After 30 July 2016)

th - US$600.00 per delegate (Book & Pay Before 30 July 2016) - US$500.00 per delegate for 2 or more delegates from one

thcompany/organisation (Book & Pay Before 30 July 2016))th- US$750.00 per delegate (Book & Pay After 30 July

2016)The course fee covers course materials, tea/coffee break, buffet

lunch, refreshments, leather folder and certificate of attendance. ·Early bird fee applies to registration and payment made

thon or before 30 July 2016).·Registration & payment of course fee must be received by

c l os i ng da te t o enab l e o rgan i z e r s l i s t t he delegate/participants in the appropriate programme brochure.

Venue: Central Business District, Alausa, Ikeja, Lagos Nigeria

th thDate: 15 - 17 August 2016

NECA House Training Plaza, Near Lagos State Government Secretariat,

Venue: Secretariat, Central Business District, Alausa, Ikeja, Lagos Nigeria

NECA House Training Plaza, Near Lagos State Government

Gambia PMB 248, Serrekunda S/KThe Gambia, West Africa

Terms and Conditions· Completed nomination form will be taken as confirmation of nominations and must be returned no later than 5 working days

before the commencement date.

· Payments of fees should be made by cash, e- transfer or bank draft in favour of West Africa Business School before

commencement date

· The information contained herein is only for nomination purposes. This will help in producing all relevant workshop materials for

the nominee(s). West Africa Business School (WABS) and its personnel will protect any personal data entrusted to us through

the completion of our registration form in a way that respects the privacy of individual or entity completing the form.

· Hotel Accommodation for Conference participants. WABS will reserve a sufficient block of rooms under our name and at

preferential rates at hotels of international standard (equivalent to no less than three-star rating) convenient to the conference

venue during the event dates, provided that each conference participant shall be responsible for the payment of his/her hotel

accommodation, incidentals and other expenses directly to the hotel.

· Participants shall be solely responsible for the payment of their travel, lodging, meals and other travel expenses related

to their participation in this conference.

· Cancellation and Substitutions Policy. For any reason whatsoever, participants who have registered for the summit, may

decide to cancel their registration. Cancellations must be submitted in writing by email to wabs.edu@gmail.com. All

cancellations received on or before June 30, 2016 are entitled to a refund of 50% of the course fee paid. No refunds or credits

will be given to registrants who cancel after June 30, 2016, or who fail to attend the summit. Substitutions for paid registrants

may be made at any time up to August 10, 2016. No changes will be accepted after this date.

· International Participants

Course attendees arriving from counties outside Nigeria/West Africa may require a letter of invitation to enter Nigeria. If you

require a letter of invitation, please submit your request in writing by email to wabs.edu@gmail.com. Once you have

COURSE FEE:

Nomination of participants can be sent by letter in hard copy or via e-mail to: info@westafricabusinessschool.com, wabs.edu@gmail.com.

You can also call and talk to the Programme Manager on Tel: +2348027922649.

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Beneficiary:

Account Number:

Bank Name:

Swift Code:

Bank Address:

5070520959

Zenith Bank Plc

ZEIBNGLA

Plot 84 Ajose Adeogun Street,

Victoria Island – Lagos

West Africa Business School

2. Africa Countries/Foreign delegates should make payment

transfer through the following bank account details: