band promotion - investigation

Thursday, January 26, 2012

• Problem & Client

• Introduction

• A.O.I

• Client Interview

• Interview Summary

• Brainstorm

• Case Studies

• Case Study Summary

• Software

• Impact On Society

• Summary Of Investigation

• Worked CIted

Contents


Investigation


Problem & Client

• Client: KangSeungYoon, Korean Rock Star

• Time Allowed: 8 Weeks

• Specification & Limitation: Applications & softwares required Appropriate for all ages Can easily approached for anyone Good quality design

• Unit Question: How does advertising manipulate our actions

• Target Audience: Who interested in music


Introduction

• My client, KangSeungYoon is Korean singer who won fourth place from popular Korean singer audition program. Now he decided to release his first album. But there is a problem, he is popular as a actor rather than singer because he debuted as a actor first. He wanted people to admire his music and wanted to be recognized as a singer. He hired me to promote his first album. He need a promoting way that people will never forget.

• In process of this promotion, I am going to design a catchy advertisement for any people who interested in music. The advertisement will be paperwork, for example brochure, poster or booklet. Generally his fans are teenagers but he wants to have fans at all ages. I will manufacture high-quality advertisement by go through certain steps. Investigation, Design, Plan, Create, Evaluation. I will interview my client and discuss about the specification he wants. I will manage my time efficiently and make sure my product to meet my client’s satisfaction.


A.O.I Areas Of Interaction

• This project is best related to Human Ingenuity. I will exploit different ways of creating the advertisement to promote my client. This unit is being creative and consider about society and life. I would consider what impact can influence society by my product. Also my product will help people to develop their quality of life. KangSeungYoon, my client will get popularity and his music will give people strength to live their day-to-day life enjoyable


• What type of music do you play?

• What type of advertisement would be best?

• What information do you want to put in?

• Do you have any requirement for design?

• What price do you think is reasonable?

I prefer something people can approach easily. I want paper types such as poster or brochure. What people can know who I am directly.

Client Interview

I play various music genre. Rock, pop, rap, ballad, electronic rock etc.

I want to put information about my album. When it releases and about songs included in the album.

I want red or red toned. My fan-club is called ‘born to star’ and the color represent them is red. Also red is very catchy color.

I am willing to spend about $200 but it depends on the quality. I don’t really care how much it costs if the quality is really good.


• M y c l i e n t , K a n g S e u n g Y o o n w a n t s advertisement for his album in good quality. He plays many different types of music with guitar. He wants the promoting way that people can approach it easily and able to know about him with just a single piece of paper. He wants red-toned catchy design because his fan club color is red. He wants to promote his album so he wants to put information about his first album with reasonable price about $200.

Interview Summary


Size

ThemeGood Quality

Material

Style

AestheticallyPleasing

Durability

Red-ToneColor

GoodQuality

ReasonableCost

Application

RelevantTo Any Age

Quality Of Paper


Case Study


Case Study 1

• Poster

• Material: Coated Paper

• Aesthetic: Eye-Catching

• Cost: -

• Function: Advertising Concert

• Size: A3

• Software: Adobe CS Photoshop

• Customer: Over Age 15

• Modification: Messy


• Brochure

• Material: Coated Paper

• Aesthetic: Bright Color

• Cost: -

• Function: Promoting Their Band

• Size: B5


• Customer: Over Age 15

• Modification: Too Much Information

Case Study 2


Case Study 3

• Booklet

• Material: Value Poster Paper

• Aesthetic: Soft Pastel-Tone

• Cost: $30

• Function: Promoting Their Band

• Size: B2


• Customer: Fan

• Modification: Too Expensive


Case Study Summary

• When searching three different ways to promote my client, I focused on what type of advertisement will be fit perfectly for my client’s requirement. Both poster and brochure were free but the booklet was too expensive. People who doesn’t know about KangSeungYoon will never buy with that much cost. My client wanted that catchy and simple, people won’t read the whole information in brochure if they are not interested to my client. He wanted to attract people and able to recognize who is “KangSeungYoon” with one simple piece. I thought poster will be perfect for my client. The case study will help me a lot to consider different ideas


Software

• Adobe Photoshop CS4

• Photoshop is digital image editing application.

• It is used for many different pictures such as book covers, posters, magazine pictures and brochures.

• Photoshop includes many powerful functions and tools can be used for various image works.

• This software is quiet expensive to buy but it worth that that much.

• Photoshop supports various image types, PNG, JPEG, BMP and PCX etc.


Impact On Society

• My product will impact society positively. It will help people in society to improve their quality of life. My client plays various music genre and his music will inspire and entertains people who likes different kind of music. They will be able to spend their time on their personal hobbies such as going to concert or listening to music. They will found stability and release their stress by music in our busy city life.


• I investigated the problem which needs for promoting my client. I interviewed my c l i e n t t o f i n d o u t w h a t a r e t h e requirements he wants me to do. Also I f o u n d t h r e e d i f f e r e n t w a y s o f advertisement and considered which type will be the best way for my client’s requirement. I decided to make poster. I considered about which software I will use to make poster. I had a thought how my product will impact on society. My product has positive impact on society.

Summary Of Investigation


Worked Cited

• "Adobe Photoshop." Logo Creation Wiki. Web. 26 Jan. 2012. <http://logocreation.wikia.com/wiki/Adobe_Photoshop>.

• "How Many Bands Were Your Favorite Band Members..." Public Opinion, Polls and Discussion on SodaHead. Web. 26 Jan. 2012. <http://www.sodahead.com/entertainment/how-many-bands-were-your-favorite-band-members/question-1414255/?link=ibaf>.

• "Index of /images." JunieWeb.com ♣ Home ♣. Web. 25 Jan. 2012. <http://junieweb.com/images/>.

• KAKAtic. "Please Be Mine." Web. 25 Jan. 2012. <http://blog.naver.com/PostView.nhn?blogId=wheneverith>.

• "Long Beach Island School District - YMCA Y-Kids Program." Long Beach Island School District - Front Page. Web. 26 Jan. 2012. <http://lbisd.schoolfusion.us/modules/cms/pages.phtml?pageid=129924>.

• "Narp" Web. 25 Jan. 2012. <http://blog.naver.com/PostView.nhn?blogId=narp> http://1.bp.blogspot.com/-a1gPloMoxkM/ThXnQIlPDWI/AAAAAAAADZQ/YI3wNbM8Plg/s1600/gongchan.jpg

• "Society." Snore & Guzzle — Curiosity, Invention, Imagination, Courage. Web. 26 Jan. 2012. <http://snoreandguzzle.com/?page_id=7>.


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band promotion - investigation

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