banff bpaa presentation on web 2.0 and beyond
Post on 22-Oct-2014
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DESCRIPTION
My presentation to the BPAA in Banff.TRANSCRIPT
Social Networking Sites are bounded web
services that allow users to 1) create a
profile, 2) articulate a list of “connected”
people and 3) allow viewing and traversing
of these lists
“Social Network Sites: Definition, History, and Scholarship”, Danah M. Boyd, http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
70% of
households online
Canadians spend
more time online
After the US,
Canada has the
most Facebook
users in the world
http://www.commoncraft.com/rss_plain_english
What is RSS?
• 75 million blogs and climbing• 1.3 billion Internet users• 3.3 billion active mobile subscribers• Canadian broadband users online more hours
monthly than any other country• Over 5.9 million canadians on MySpace• 18% of advertising generates positive ROI• Texting is the most widely used data application
on the planet• 2 billion users of SMS• 800 million active users of email• 91 million google searches a day• In Japan and Korea, most people access the
internet from their mobile device
"Media are not extensions of
ourselves but interfaces with
experience"
Michele Perras
Beale Institute for Strategic Creativity
CONTEXT
drives
experience
iPod bikini
Rich mediadevices
New eBookReaders
Console Devices
Mobile is King
PVRs
Not using MSN chat: “There’s not enough there.” “Not worth remembering my password...”
“I want everything on Facebook.”
Source: http://theopenbrand.resource.com/
Meet MuggleNet and Emerson Spartz
-21 year old creator of the ultimate harry potter fansite
-Weekly podcast
-50,000+ listeners every week
-Won the People’s choice awards
-Largest Harry Potter fansite
-Launched his own book at the age of 21
-Working with Rowling to tap into fanbase
-http://www.mugglenet.com
Source: http://theopenbrand.resource.com/
Meet Cory Doctorow
-Blog, podcast, news and novels
-Gives away his novels for free
-creative commons license
-700,000 copies downloaded and climbing
-Uses craphound to promote his published books
-His work now crossing into new mediums
-Options to buy or download for free
-http://www.craphound.com/
DRM should support desired behavior
- A high enough fence will stop theft... and sales.
* From my craphammer.ca blog post
DRM should support desired behavior
- A high enough fence will stop theft... and sales.
* From my craphammer.ca blog post
DRM - case in point
-Zune- In your face DRM
- Retaliation and out of control rumors
- iTunes/iPod- Consumers using “DRM” without being exposed to it.
- Simple and easy to re-authenticate
- Close to seamless movement between devices
- Built in mechanism to “Cheat” the system
- built right in
1. Explore
“Getting
Messy”
Simple (cause and effect -> best
practices)
Sense, Categorize, Respond
Complicated (many interconnected but
understandable r/ships)
Sense, Analyze, Respond
Complex (many unknowns,
understandable in hindsight)
Probe, Sense, Respond
Chaotic (can’t predict. don’t know
relationships)
Act, Sense, Respond
2. Engage:
Community
evangelist
Transparent: Real Person
Value: Bringing value to conversation
Participate: Active in the community
Explore
Read a book on your phone
Launch a group personally on Facebook
Join Goodreads and put your bookshelf online
Engage
Join Twitter or something new like Plurk
Comment and recommend books on Goodreads
Become a digital ethnographerWhat is relevant where? What are the emerging behaviors?
Who are the disrupters?
Expand
Test out a campaign in YOUR network
Moi
Sean Howard
Experience Design and Innovation
my blog:
craphammer.ca
my twitter:
twitter.com/passitalong
my email:
TODAY’S PRESENTATION:
“Blogger, Sans Pajamas, Rakes Muck and a Prize”, NY Times, 25 Feb 2008, http://tinyurl.com/2ydtnj
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution, Justin Kirby and Paul Marsden, Butterworth-Heinemann
“Thought Piece: Mobile Telecoms Industry Size 2008”, Tomi T Ahonen, www.tomiahonen.com
“Social Network Sites: Definition, History, and Scholarship”, Danah M. Boyd, http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
“Wikinomics: How Mass Collaboration Changes Everything”,
“A community of community managers on Twitter”, Marketing Nirvana, http://mariosundar.wordpress.com/2008/04/08/a-community-of-community-managers-on-twitter/
“MTV Asia ‘Being Young’”, http://www.slideshare.net/ianstewartmtv/mtv-asia-being-young?src=embed
“Micro Interactions”, David Armano, http://www.slideshare.net/darmano/micro-interactions/
Sources
“Social Network Stats: Facebook, MySpace, Reunion (Jan, 2008)”, Jeremiah Owyang, http://tinyurl.com/3qcta4
beggs, Flickr, http://www.flickr.com/photos/beggs/ (Series)
ernoldiño, Flickr, http://www.flickr.com/photos/kouchi/
moostive, Flickr, http://www.flickr.com/photos/mrasoulov/
David Armano, logic+emotion, http://darmano.typepad.com/logic_emotion/
RSS in Plain English, Common Craft, http://www.commoncraft.com/rss_plain_english
Images
Irish Typepad, Flickr, http://www.flickr.com/photos/irisheyes/
iphone: Will it Blend?, BlendTec, http://www.willitblend.com/videos.aspx?type=unsafe&video=iphone
eBoy, O’Reilly Poster, http://hello.eboy.com/eboy/2007/05/18/orm_makeposter_20tpng-th/
Where’s My Jet Pack, http://wheresmyjetpack.blogspot.com/2008/03/not-what-we-had-in-mind.html
Bespam, Micro Interactions, http://www.flickr.com/photos/8207249@N08/
Images
ShanRoseSlav, Flickr, http://www.flickr.com/photos/shanroseslav/