SIAM GAZETTE CO., LTDSIAM GAZETTE CO., LTD

Unit 17/490, 23 Fl. Unit 17/490, 23 Fl. SaranjaiSaranjai Mansion, 17, Sukhumvit Mansion, 17, Sukhumvit SoiSoi 6, 6, KlongtoeyKlongtoey, , KlongtoeyKlongtoey NuaNua, Bangkok 10110., Bangkok 10110.

OverviewOverview

Launched in November 2006, Bangkok Trader is the most recognizable free monthly tabloid

distributed in Bangkok.

With a print run of 10,000 copies, the magazine utilizes a well-coordinated distribution network that

places and maintains supplies of the tabloid throughout areas of central Bangkok that have high

concentrations of expats and upper-income Thais.

The distribution points include ALL ‘Villa Market’ Supermarkets, expatriate bars, restaurants &

international hospitals and are all outfitted with recognizable free-standing, custom-made Bangkok

Trader magazine racks.

Magazine TypeMagazine Type – Bangkok & Thailand Lifestyle (40pages)

CirculationCirculation – 10,000 Copies

Distribution AreaDistribution Area – Bangkok

Target Demographics Target Demographics –– Expatriate’s & Upper-Income Thai’s

Bangkok Trader Distribution InformationBangkok Trader Distribution Information

SIAM GAZETTE CO., LTDSIAM GAZETTE CO., LTD

Unit 17/490, 23 Fl. Unit 17/490, 23 Fl. SaranjaiSaranjai Mansion, 17, Sukhumvit Mansion, 17, Sukhumvit SoiSoi 6, 6, KlongtoeyKlongtoey, , KlongtoeyKlongtoey NuaNua, Bangkok 10110., Bangkok 10110.

SIAM GAZETTE CO., LTDSIAM GAZETTE CO., LTD

Unit 17/490, 23 Fl. Unit 17/490, 23 Fl. SaranjaiSaranjai Mansion, 17, Sukhumvit Mansion, 17, Sukhumvit SoiSoi 6, 6, KlongtoeyKlongtoey, , KlongtoeyKlongtoey NuaNua, Bangkok 10110., Bangkok 10110.

Advertising RatesAdvertising Rates

Readership ProfileReadership Profile

For the large part the Bangkok Trader readership is predominantly made up of patrons of ‘Villa

Market’ grocery stores, the stores have for many years now catered to higher income Expatriate &

Thai families.

Almost three quarters of the distribution is taken monthly by shoppers at the various Villa Market

locations, all of which are located within or close to enclaves of ‘higher end’ to ‘luxury’ living zones

in and around Bangkok’s central business district and higher end entertainment zones.

The remaining 25% is distributed in locations where these groups drink and dine and spend some

of their free time socializing with friends and business colleagues, generally American & European

themed public house’s and restaurants. In addition we supply some of the International Hospitals

with copies for patients and family to read in department waiting areas.

The total readership of the 10,000 copy circulation has been determined to be between 30,000 to

50,000 per month.

The ‘Pass On’ rate has been estimated to be between 3 to 5 times per copy on average.