ADVERTISING

Course: MKT 258 Intro to AdvertisingStudent: Dita Kovarikova

Lecturer: Sylvia Vondrackova, MBADate: 17th April 2013

Table of Content:

Introduction

Body:Who is responsible for ads?Prohibited Items and ServicesEUImpacts Examples

Conclusion

Bibliography

American is exposed to more than 1,000 advertising messages every day, but actively notices fewer than 80 ads.

WHO IS RESPONSIBLE FOR

ADS?

It is the responsibility of the advertiser to ensure that the items or services listed for sale in its advertisements are

appropriate for sale under the User Agreement and all applicable laws and regulations..

First time

Regulation of commercial advertising occurs in several forms, but it is often controversial. In 1938, the Federal Trade Commission (FTC) was given the authority to regulate "unfair or deceptive" advertising. Congressional hearings were first held in 1939 on proposals to ban radio advertising of alcohol beverages

Prohibited Advertisements/Items and Services

• Concealed weapon• Tobacco products, cigarettes, illegal drugs,

drug paraphernalia • Bodies, body parts, bodily fluids• Fireworks, explosives, or any hazardous

material• Alcohol (including but not limited to any

beer, wine or liquor).• Gambling (including but not limited to online

gambling; poker; sports books and sports betting; sites that provide tips, odds and handicapping; lottery tickets; sweepstakes; pyramid schemes; grab bags; raffles; slot machines, etc.).

EU policy

2006 European legislation protects consumers and traders involved in commercial, industrial, craft or professional activity against misleading advertising and its unfair consequences.

Other in US: Unfairness and Disclosures Advertising

Misleading advertising

Advertisements which mislead or which may mislead the people who receive them are forbidden. The misleading nature of these advertisements could affect the economic behaviour of consumers and traders, or may be detrimental to a competitor.

Comparative advertising

Comparative advertising explicitly or by implication makes reference to a competitor or competing goods or services.

This type of advertising is only permitted when it is not misleading. It can be a legitimate means of informing consumers of what is in their interests.

Impacts

Deceptive advertising and marketing practices that raise health and safety concerns, as well as those that cause economic injury.

http://www.youtube.com/watch?feature=player_embedded&v=WzMuax75s3M

http://www.youtube.com/watch?feature=player_embedded&v=bizJWtJ0xXo

http://www.youtube.com/watch?v=pE6lktbtH3U

Fun, controversial and provocative videos:

Thank you for your

Bibliography: http://eh.net/encyclopedia/article/Nelson.AdBans http://bannedcommercials.wordpress.com/

http://www.reddit.com/wiki/prohibitedads

http://www.businessinsider.com/banned-ads-2012-12?op=1 http://www.lawpublish.com/10-major-advertising-law-related-

concepts.html http://www.ftc.gov/bcp/bcpap.shtm http://europa.eu/legislation_summaries/consumers/consume

r_information/l32010_en.htm http://www.oddee.com/item_96502.aspx