banner stand designs – what you need to consider
TRANSCRIPT
BANNER STAND DESIGNS
WHAT YOU NEED TO CONSIDER
STEP 1WHAT DO YOU WANT THE BANNER TO DO?
DON’T BE TEMPTED TO SKIP THIS STEP BECAUSE IF YOU DO, YOU WILL
NOT HAVE A CLEAR OBJECTIVE IN MIND WHEN IT COMES TO THE
BANNER DESIGN. ESSENTIALLY, BY UNDERSTANDING WHAT YOU
WANT THE BANNER TO DO, YOU WILL HAVE A CLEARER
UNDERSTANDING OF WHAT IT NEEDS TO SAY, BOTH IN TERMS OF
TEXT, IMPRESSION ON A CUSTOMER AND THE GRAPHICS YOU USE
TOO.
BANNER STANDS DESIGNS, ALONG WITH OTHER PROMOTIONAL
ITEMS CAN BE USED TO…
- PROMOTE A SPECIFIC PART OF YOUR BUSINESS OR PRODUCT
- PROMOTE A NEW PRODUCT OR SERVICE
- ENCOURAGE PEOPLE TO BUY FROM YOU
- INFORM PEOPLE
- EDUCATE THEM ON A CERTAIN TOPIC
- AS A GIANT ADVERT FOR YOUR BUSINESS OR BRAND
- ALTERNATIVELY, IT CAN DO ALL OR A COMBINATION OF THE
ABOVE.
STEP 2LOOK FOR INSPIRATION
YOU COULD SEE THIS AS CHEATING; WE CALL IT
LOOKING FOR INSPIRATION AND WHY RE-INVENT THE
WHEEL WHEN SOMEONE HAS DONE IT FOR YOU.
CLEARLY, COPYING SOMEONE ELSE’S DESIGN VERBATIM
COULD LAND YOU IN A WHOLE HEAP OF TROUBLE BUT
THIS IS A GREAT EXERCISE FOR LOOKING AT A DESIGN,
DECIDING WHAT YOU LIKE ABOUT IT AND WHAT YOU
DON’T LIKE ABOUT IT. WHAT DO YOU THINK TO THE
COLOURS AND FONT STYLE? WHAT IMPRESSION DOES IT
GIVE? WHAT ARE THE GRAPHICS LIKE AND WHAT DO
THEY CONTRIBUTE TO THE OVERALL EFFECT OF THE
DESIGN?
STEP 3DEVELOP THE FIRST OF YOUR IDEAS
NOTING DOWN AND SKETCHING OUT ON A PIECE OF PAPER YOUR FIRST TENTATIVE IDEAS, YOU WILL SEE YOUR BANNER DESIGN START TO TAKE SHAPE. WE
ALWAYS SUGGEST CREATING A MAP BEFORE YOU START SPENDING HOURS ON A DESIGN PROGRAM AS IT CAN SAVE YOU TIME.
ESSENTIALLY, YOU NEED TO SECTION YOUR BANNER INTO THREE. ROLLER BANNERS ARE TALL, EXTENDING ABOVE THE EYE LINE, DOWN THROUGH THE
TORSO TO THE FLOOR. AND THIS IS IMPORTANT BECAUSE THIS IS HOW WE READ, FROM TOP TO BOTTOM, LEFT TO RIGHT. IT IS A PATTERN OF READING THAT
WE DO FROM A VERY EARLY AGE AND ANYTHING THAT FALLS OUT OF THIS PATTERN CONFUSES THE EYE AND THEREFORE OUT BRAIN.
THIS MEANS A BANNER DESIGN WITH A SEEMINGLY RANDOM PATTERN OF TEST AND GRAPHICS IS EXACTLY THAT – A CACOPHONY OF CLASHING SYMBOLS
AND WORDS THAT TELL US NOTHING.
THUS…
- LOGO AND CONTACT DETAILS SHOULD BE NEAR THE TOP
- IMPORTANT MUST-KNOW INFORMATION IN THE EYE LINE
- HOW TO BUY OR HOW TO ANSWER THE CALL OF ACTION IS IN THE BOTTOM THIRD.
CHOOSE YOUR WORDS CAREFULLY
STEP 4
YOUR MESSAGE NEEDS TO BE CLEAR
AND UNEQUIVOCAL. AND NON-WORDY
AND NON-FLOWERY. WHY TELL
SOMEONE THAT YOUR CLOTHES ARE
THE BEST YOUR MONEY CAN BUY IN
THE LOCAL PARADE OF SHOPS WHEN
THE BEST DEAL IN TOWN WILL ALSO
SAY THE SAME THING.
OR, ‘WE WON’T BE BEATEN ON PRICE’
AND SO ON.
STEP 5CHOOSE YOUR GRAPHICS EVEN MORE WISELY
ALL TOO OFTEN THE WORDING, THE HOURS OF DESIGNING ARE ALL LET DOWN BY ONE BIG MISTAKE – THE WRONG
GRAPHIC.
YOU MAY DECIDE TO INCLUDE A PHOTO OF YOUR PRODUCT – GREAT! – BUT DID YOU KNOW THE TYPE OF GRAPHICS
THAT WORKS BEST (BUT ONLY IF IT IS APPROPRIATE) IS THE HUMAN FACE. A KIND HUMAN FACE, WITH PLEASANT
EYES AND A SMILING MOUTH.
IF THIS ISN’T RIGHT FOR YOUR PRODUCT OR SERVICE, THEN CHOOSE A GRAPHIC THAT FITS WITH YOUR BRAND AND
MAKE SURE IT IS THE BEST POSSIBLE QUALITY PHOTOGRAPH THAT YOU CAN POSSIBLY FIND. BANNER STANDS ARE BIG
THUS, A POOR QUALITY OR LOW-RESOLUTION PHOTO WILL PIXELATE WHEN IT IS PRINTED, LOSING CLARITY AND
FOCUS.
Banner stands are cost-effective, the perfect tool for promoting all kinds ofbusinesses, products and services. All you need are the right words in theright places, with a graphic in a supporting role and it will be the most
effective marketing tool you could hope for.
WWW.COLOURGRAPHICS.COM