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Banning Retail Displaysand Signage

Rob CunninghamCanadian Cancer Society

Presented atOntario Tobacco Control Conference 2004

May 6, 2004, Toronto, Ontario

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RECOMMENDATION:

Ban All Tobacco Signage and

Visible Displays of TobaccoProducts at Retail

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Importance of retail promotion It works!

Incredible reach:

smokers and non-smokers

children and adults

Always working: 24/7

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Power walls

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Counter top displays

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Most important type of

promotion $77 million (2002) paid by manufacturers

Compare: $60 million on sponsorships

(1996)

Increasingly crucial as other types of

promotion curbed

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Retail promotions increase

smoking Increase social acceptability of tobacco

products

Encourage impulse purchases, including

Teenage experimenters

Ex-smokers struggling to resist cravings

Non-daily smokers (1 of 5 smokers)

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out of sight, out of mind

children should not be exposed

cigarettes should not be displayed as if theywere hockey cards or bubble gum

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Nicorette gum POS display

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Cigarette girls (1)

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Cigarette girls (2)

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Responses to some arguments Industry payments work out to only 5 cents

per pack

JTI: payments started in 1970s

Saskatchewan, Iceland experience showsPOS promotion ban is feasible

Imperial Tobacco, in PEI, said it could livewith a ban on retail displays

Reduces break-ins

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Legal issues Supreme Court to hear Saskatchewan case on

federal/provincial jurisdiction issue

Charter: Alleged unjustified infringement offreedom of expression display of salad dressing on store shelf is not expression

protected by Charter

I do not think the display of goods and wares for sale,in this case T-shirts, is a form of expressioncontemplated by s.2(b) of the Charter.

Ontario Court of Appeal, 1991, R. v. Greenbaum

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Price signs

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Price sign at gas station

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Price signs should be banned Stimulates purchases, just as product

displays do

Contributes to price competition, lowering

prices and increasing consumption

Encourages sale prices and marketing of

discount cigarettes

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Avoid exemptions e.g. tobacconists

bars

adult-only premises

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Canadian developments (1) Legislation in place: Saskatchewan,

Manitoba, Nunavut

Proposed: Ontario, PEI, Northwest

Territories

Enabling authority in place: Federal, BC,

Quebec

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Saskatchewan

before and after legislation

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Canadian developments (2) under the counter in pharmacies:

Newfoundland, 2004

Counter top displays banned: NB, NS

Self-service displays banned: federally,

some provinces

Quebec requires signs to be visible only

from inside the store

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International developments Implemented in Iceland

Enacted in Ireland

Enabling authority in United Kingdom

Proposed in South Africa, New South

Wales

WHO recommends total ban on advertising

and promotion

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Retail display ban

recommended by

Ontario Expert Panel (1999)

Ontario Medical Association (2003)

Ontario Youth Tobacco Team (2004)

Legislative Committees in Saskatchewan(2000) and PEI (2004)

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Conclusion:

Do it!