About the award winning strategic Public affairs firm specializing in reputation

solution

BAO NGUYEN (Founder)

PR should deal with business goal that is

strategically built through reputation of

corporate/brand .

At Awareness id, we call it

“Communication that matters”

Best PR /Guerilla Marketing stunt Excellent Campaign of Year Top 5 Best Product launch PR

campaign of the year

Only Strategic PR firm specializing in corporate/brand reputation that leads to

commercial success. 1 direction in 13 years with 3 international recognitions, successfully consulted for

more than 600 cases

Why pr

Nowadays good corporate/brand awareness or positive image is not enough to achieve business results in market where there are similar offers. Consumer behavior is getting

complicated and sophisticated under changing environment.

Corporate/brand reputation, perceived as a good guy, is essential to put corporate/brand outstanding and drive to corporate/brand commercial successes.

Do not confuse with branding !

Reputation PR , differs from branding activities, builds trust, top of mind and drives to business achievement for corporate/brand. No matter it is a press release, an interview article, a corporate CSR event or a campaign promoting a new product, reputation PR is strategically executed to not only project positive image but also to show how promise to be delivered, creating differentiations and long lasting confidence as direct and profound effects to a company/brand bottom line.

Awareness id is the leader in combining awareness and reputation for top of mind result for corporate/brand.

Why

The only Strategic PR firm specializing in corporate/brand reputation solution

Recognized with 3 international awards, the only independent firm in Vietnam.

through 13 years, 600+ cases

Specialized areas and experts.

Result measureable oriented and guaranteed

Global supports at 110 offices around the world.

Action formula

By

Awareness id

Deliver

Expectation with clear

KPI

Guarantee of result

Impact integration

availability

Outcome

visualizing

Drive sale

ROI Measurement

Formula of

Energy and Industry

• Rosatom

• Syngenta

• BP

• PVOIL

• Akzo Nobel

• Gyproc Saint Gobain

• LHC

• Becamex

• TetraPak

• Gazprom

• Turkish Association

• TTGAS

• Daikin

Finance & IR

• HSBC.

• Commonwealth.

• ANZ

• Home Credit

• Standard Chartered

• Prudential Finance

• Indochina Capital

• Mai Linh

• Prudential

• Prudential Fund

• HCMC Investment Fund for Urban.

Healthcare

• MSD

• GSK

• Pfizer

• Roche

• Alcon

• Sanofi Aventis.

• Bayer Healthcare

• Boehringer Ingelheim

• Novartis.

• Menarini

• Auspharm

• United Pharma

• Mega

• Bangkok Hospital

• Actavis

• Johnson & Johnson

• Allergan

• Savier

• Minh Tien

• DKHS

• Asian Center for Liver Diseases and Transplantation

• Organon.

• Merck Soreno

Real Estate

• Vinpearl

• Khang Dien

• The Nassim.

• Sonkimland

• Cam Ranh Flowers Resort

• Vinpearl Premium

• Gateway

• Holm

• Vinpearl Land Nha Trang

• Imperia

• Pho Dong Village

• Tropicana Resort

Consumer Lifestyle

• CGV.

• Kohler

• Millward Brown

• Kimberly Clark

• Physiogel

• BMW

• YKK

• Acecook.

• BMU

• Moet Hennessy

• British American Tobacco

• Rocket Internet

• THEA Clinic

• Unza

• Roll Royce

• Toyota

• Shiseido

• Jumbo

Food & drink

• Mead Johnson

• Orion

• Chinsu.

• Pepsi

• Bibica

• Kinh Do

• Masan

• Berlin Chemie

• THP Group.

• Ajinomoto.

• Nutrition & Food Group.

• Marvela.

• Vinamilk

• Orion.

• Vinh Hao

• Abbott

• Vedan

Others

• British International School.

• MDIS.

• ISN

• RMIT.

• Study Group

• Oxford

• Vietnam Mobile.

• Vietnam Mobile

• MP & Silva

Core

Researches show that consumers are likely not to buy from

companies that don’t measure up for one reason or another.

Reputation matters to corporate and brand commercial results no

matter it is awareness campaign, product launching or CSR

initiative. It create differentiation and reason for engagement.

Reputation of corporate and brand is built by our experts through

Integrated strategic communication target at government,

consumers, media, employees, investors, NGOs and the broader

public and engage them to corporate or brand.

affairs Corporate affairs drives to business performance and creates advantage over other

competitors in dealing with its key stake holders including government, associations,

consumers, community and media.

Through having active dialogue with the key groups that affect the business, Awareness

id influences outcomes in their favor. This is achieved through having an in-depth

understanding of the group's needs and perspectives and effectively managing the

relationship through communication. Awareness id consultants are experts in

• Corporate communications and public affairs

• Government affairs

• Corporate profile.

• Advocacy

• CSR.

PR for brand at Awareness id is to not

just build awareness but also unlock

brand value and prove the reason to buy

a product, not others.

Our reputation PR is developed and

executed to achieve purchase decisions

through the way we tell story in both

integrated tools and every single

vehicle.

PR

relations

Digital connectivity gives consumers access to more

information than ever before, about company, brand and

its competitors. This turns social media as a major role

in the court of public opinion, and court is always in

session. Not only can conversations on social media

dramatically expand a subject and its reach, they can

influence purchase decisions.

Unlike digital, Awareness id’ ONLINE PR team is a leader in

leveraging these new media channels to create strategically

positive opinions on corporate or brand and protect a

corporate/brand at the same time. This encourages target

audience engage with corporate or brand.

management

Managing reputation is about more than just communicating

reputation. No matter corporate or brand, a good reputation is an

essential asset for every business. Awareness id consultants, guided

by company business goal, work to not just protect but also sustain

client reputation in big picture including traditional and online

environment.

• Risk management

• Crisis management

• Simulation

• Emergency preparedness,

• Executive media training and crisis audit.

Generating media coverage is our strength, but build up

corporate/brand reputation amongst media through

strategically story planning to achieve corporate/brand

business goal is our core expertise in media relations.

Relations

Media understanding

Relationship

Story crafting, selling ability R

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Awareness id not just collect information surfacing on

media, but monitor “behind the scene” stories.

Thanks to nationwide capturing system and uniquely

formula of analysis, our clients are ensured not just to stay

ahead in the market by being the first to achieve of ongoing

activities of companies, competitors and media trends but

also stay safe with risks and threats to its business.

• Daily Monitoring.

• Risk alert

• Media monitoring and tracking

• PR efforts evaluation

• Publicity analysis on market, competitors and trend.

• Publicity risk analysis.

Measure PR effectiveness or evaluation on PR performance is

always an endless discussions.

Pioneering in Vietnam, newly developed method by

Awareness id’ provides its clients intensive evaluation on PR

efforts in metrics that connect to organizational goals.

Many of our clients graded highly on our metric that

measure ROI and to quantify intangible assets like

relationships.

Working with media, get message across and stay satisfactory

situation are tough job in Vietnam where there are cultural and

political differences.

Awareness id team of tutors have reached the top of their

profession as journalists and experienced for almost 20 years as

Media Relations practitioners, will provide practical trainings

on:

Executive media interviews.

Media materials techniques.

Media communications in crisis.

Planning key messages and rules of engagement.

Manage a crisis and preparedness development.

coaching

specialty

planning and execution to corporate

understanding on and environment

and in communications

background

Intensive with bodies and

approach

• Bao was conferred with the Excellence in Public Relations by the ASEAN Public Relations Network, and award authorized by the Association of Southeast Asian Nations (ASEAN) He leads strategic communications team at Awareness id.

• He has 19 years in PR (strategic PR and Media communications ) and is the founder of Awareness id.

• Bao specialty includes strategic communication and crisis/issue management . He has been counselling for more than 500 projects and campaign during his role as consultant.

• Bao was also lecturer for Crisis/issue management subjects and Head of PR lecturing at VAA’ Institute of Advertising beside a popular speakers for PR topics including media relations, crisis/issue management, strategic communication in Viet nam at several high profile conferences.

• Bao is the founder and CEO of the award winning Strategic Public Relations firm, Awareness id Public Relations. He has DBA and is Member of Chartered Institute of Public Relations, MCIPR, UK.

nguyen

• Khanh is responsible for Advocacy practice at Awareness id.

• Before taking full role at Awareness, Khanh was Chief Investment Officer at Prudential Vietnam after Investment Director of Prudential Fund Management Company where he managed US$1.4bn FUM in Vietnam including bond/ stock/ property portfolios.

• Khanh earned his reputation in Finance & Investment industry in his last Investment Manager of HCMC Investment Fund for Urban Development (HIFU)- fund size of US$100m.

• Khanh holds CFA Charter and has condensed experience on deal structuring including financial/ legal and investment structures for private equity transaction.

• He is a celebrity to government sector and has strong relationship with the local business communities at high levels.

tran

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Canberra

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network

PROI Worldwide Vietnam head quarter:

60 Nguyen Dinh Chieu St, Dist 1. HCMC.

Viet nam

• www.awareness.com.vn

• Email: askus@awareness.com.vn

• Tel: +84 .8. 35149698