baratunde thurston on the facebook biz outreach panel at wcf 07
TRANSCRIPT
Baratunde’s Facebook Outreach Methods
Small Presentation Thing for Web Community Forum 2007
www.baratunde.com
Comedian, Author, Vigilante Pundit
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My Facebook OutreachStatsOff-Facebook AwarenessProfile-Based ActionsGroups & EventsMoving to PagesOther stuff
www.baratunde.com
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Stats
Friends: 11238Group members: 775Fans: 92Traffic referral: #5 overall
www.baratunde.com
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Off-Facebook Awareness
Friendster: Out to Lunch ForeverMailing list replacement at live gigsOn business cards / flyersContact info on my website
www.baratunde.com
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Pimp My Profile
Splashcast player for media distroImporting blog to NotesUpload and tag videos (carefully)Status as proxy for announcementsWall shoutouts (cleaner than MySpace)
www.baratunde.com
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Groups & EventsManual migration from Network to GlobalGetting members: Friend > Group InviteUses: bulk email, event invites, officersExclusive offer experimentHow my inactive group forced me to drown a puppy and upload the murder to FacebookManual migration from Group to Page :(
www.baratunde.com
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Moving to Pages from GroupsHow about Poups?
Status: Pages wins for me.
Feature Groups PagesBulk Messaging w/o Limit ? Y
Members Can Reply to Msg Y --Target Msg by Geography, Other -- --
Invite Members / Fans Y -- *Use for Event Invites Y -- *
Browse-/Searchable in Directory Y -- *Profile Visibility Lame Not Lame
Applications -- YUsage Metrics (vid plays, etc) -- Y
Officers Y --
* = likely to be fixedwww.baratunde.com
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Other Stuff
I took out an ad once. Sucked
www.baratunde.com
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