barb fails ppt

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Economic Gardening is Sprouting in Michigan Barbara Fails – MSU Land Policy Institute Christine Hamilton-Pennell – Growing Local Economies National Economic Gardening Gathering in Glacial Lakes

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Page 1: Barb Fails Ppt

Economic Gardening is Sprouting in Michigan

Barbara Fails – MSU Land Policy Institute

Christine Hamilton-Pennell – Growing Local Economies

National Economic Gardening Gathering in Glacial Lakes Area, South Dakota

June 17-19, 2009

Page 2: Barb Fails Ppt

Michigan Pilot EG Program• Core Team

Small Business Assoc. of Mich. Growing Local EconomiesShepherd Advisors Michigan Library Assoc.MSU (Agriculture, Library, Product Center) Library of Michigan

• Tuscola County (EDC, coaches and 5 entrepreneurs)

• Keweenaw and Houghton Counties (EDC, coaches and 5 entrepreneurs)

• USDA Rural Business Enterprise Grant

Page 3: Barb Fails Ppt

ObjectivesTest a distributed EG program delivery model in rural communities in Michigan•Partner local librarian (researcher) with local economic develop agency (business coach) to provide direct services•Support the direct service providers centrally•Discover what data resources are publically available, what data resources are needed•Develop a statewide business model for rural communities

Page 4: Barb Fails Ppt

Coach

Community Librarian

Coach

Service ProvidersCoach

Central Support Team

Community ModelCommunity Based Model

Page 5: Barb Fails Ppt

Two Pilot Communities

Keweenaw & Houghton Counties

38,317 people$31,076 MHI

2000 census data

Tuscola County

58,266 people$42,344 MHI

Page 6: Barb Fails Ppt

Preparation and Tactics1. Select entrepreneurs2. Train librarians and business coaches3. Develop a central support system4. Provide EG competitive intelligence services

1. Interview2. Research3. Analysis4. Report5. Present findings to entrepreneurs, develop strategies

5. Assess the model and service delivery

Page 7: Barb Fails Ppt

Select Entrepreneurs• Revenues < $1,000,000• In business for at least 1

yr.• Growth-oriented• Willing to act on

research from the EG services

• Willing to participate in project assessment

Page 8: Barb Fails Ppt

Train Librarians and Coaches

Coaching role

Research role

Data resources available

Reviewed actual clients

Assigned the work

Case studies

Page 9: Barb Fails Ppt

Develop a Central Support System

• Growing Local Economies project consultant

• MLA / Business Librarians competitive intelligence

• MSU Team – Business Library competitive intelligence

– Product Center market analysis

– Center for Economic Analysis project assessment

– Rural Entrepreneurship project coordination

Page 10: Barb Fails Ppt

Provide Competitive Intelligence Services

• Interview• Research• Analysis• Report• Present findings

to entrepreneurs, develop strategies

Page 11: Barb Fails Ppt

Assess the Project• Survey to clients

served• Key observations

and lessons from core team and central support team

Page 12: Barb Fails Ppt

What We Learned • Prequalification process – not all are ready

for EG

• Importance of the business coach• Getting to the questions – many heads are

good

• Expectations of the program• Access to information and databases• Primary vs. secondary data needs

Page 13: Barb Fails Ppt

What We Learned • Organizing, referencing data• Synthesizing the recommendations• Preparing the report• Communicating with client, coach -

iterative

• Each case is unique• Takes a lot of time

Page 14: Barb Fails Ppt

Toward an Integrated System• Community assets

– Entrepreneur resource centers (meet up places)– Entrepreneur databases (virtual access to

information)– Networks, professional services, biz coaching, peers

• Central support– Customized EG services to select clients– Leveraged purchase of databases– Marketing, program support for communities through

existing infrastructure

Page 15: Barb Fails Ppt

Challenges and Opportunities

Business model

Time management

Business coaching

Infrastructure/systems

Client prequalifying

Library, community roles

Diversity of needs

Partnerships

Capacity development

Page 16: Barb Fails Ppt

Entrepreneurship is Pure Michigan

Barbara Fails, Ph.D. Associate Director

Land Policy Institute

Michigan State University

307 Manly Miles Building

East Lansing, MI 48823

www.landpolicy.msu.edu

[email protected]

517-432-3287

Entrepreneurship is Pure Michigan