barb kiker – virginia state chairman cherie lejuene – northern district chairman...

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Barb Kiker Virginia State ChairmanCherie LeJuene Northern District ChairmanCommunications and PublicityCommunication ObjectivesGetting the word out about our charitable projectsCommunication ObjectivesGetting the word out about our charitable projectsGetting the word out to prospective membersCommunication ObjectivesGetting the word out about our charitable projectsGetting the word out to prospective membersRenewing enthusiasm for GFWC in our club membersCurrent ChallengesDecline in MembershipLeadership ChallengesLack of attendance at GFWC District, State, and International Meetings Clubs De-federating Clubs FoldingA Business PerspectiveLose the EmotionsMarketingMarketingour organization Marketingour organizationour clubsMarketingHow something is perceivedReality or TruthVS PerceptionTrayvon Martin

George Zimmerman

History of the ProductHow and why did GFWC begin? What need did it fulfill?How did it grow? Did it change?Where are we now? What challenges do we face?Is this a viable product?

Social HistoryExperiences of ordinary peopleHow they perceived lifeWhat was happening in the United States when GFWC began?The Grandparents lived through the Civil War

The United States was no longer seen as a dissolvable confederation of sovereign states,

It was one nation The Industrial Revolution In Full SwingThe Technical Revolution

May 10, 1869 Promontory, Utah - The Golden Spike

1864 The Great Eastern connected Great Britain with North America with 2,000 miles of telegraphic cable laid across the Atlantic Ocean!

The WaldorfAstoria1897Demolished 1929(Replaced by theEmpire State Building)

The period from 1870 to 1890 saw the greatest increase in economic growth in such a short period as ever in previous history.

Living standards improved significantly for manyUrbanization a move from the farmsClass mobility

Remember no income tax!Unemployed - PovertyWorking ClassRising Upper Middle ClassUpper ClassImmigration changed the United States of America forever: 1880 - 50 million in population1900 - 76 million in population End of WWI - 100 million in population

WomenConsidered PropertyCould Not Vote Could Not Own PropertyUpper Middle Class to Upper Class educated, not proper to be employed, leisure time, discretionary money (husbands)The Progressive MovementA Grass Roots MovementReform Local GovernmentPublic EducationMedicine

Jane Adams and Hull House

If women were to be responsible for cleaning up their communities they needed the vote.

1916

Its important to note that not all women were comfortable moving in this modern era.Many felt like they had one foot on land and one foot in a boat!

1936

Publicity Tools

The USA is a World PowerThe War ended the Great DepressionHigher Education GI BillEmployment OpportunitiesMoving to SuburbiaHaving Families (Baby Boomers)

Digital Revolution

Personal Computers

1995 10% households in USA2007 90% households in USA

Our computers are obsolete in just two yearsMany of us are feeling like we have one foot on land and one foot in a boat!A sociological shift has taken place in American society today.Its called Cocooning.

Answering MachinesCaller IDGated CommunitiesDo Not Call List (50 million)

We are still passionate about issues - butWe are sayingstop marketing to me, and leave me aloneInformation is non-stop

Current ChallengesDecline in MembershipLeadership ChallengesLack of attendance at GFWC District, State, and International Meetings Clubs De-federating Clubs Folding

Is GFWC a viable product for the future?

If you stick your head in the sand, one thing for sure, youll get your ass kicked!